Facebook launches Instagram Reels as TikTok alternative

  • Team Social Beat
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  • Published Date : 27 July , 2020
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  • Updated Date : 27 July , 2020
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    • 2 min read

Recently India banned 59 Chinese apps such as TikTok, UC Browser and CamScanner, due to compliance issues and concerns over data privacy. TikTok influencers had built a massive follower base and had many brand deals that added to their source of income. But the ban had left these social media influencers without a medium to reach their audiences. During the COVID-19 lockdown, the number of active users on social media platforms has also significantly increased. This has led to the rise of many alternate apps such as Mitron, Roposo, Chingari, Bolo Indiya and now Instagram Reels.

In a move to capture the market share and move deeper into the short-form content space, Instagram has now introduced a new feature called Instagram Reels. Now you can create 15-second videos on Reels and edit using options like speed, timer, effects and audio. You can also choose the apply AR effects in your video. The audio option allows you to play music from the Instagram Music library or use your original audio. You can create multiple 15-second videos at a time and edit them separately using different options.

Instagram Reels allows the user to select the audience they wish to share their videos with. The videos created using Reels will be displayed in the Explore section and the Reels tab of Instagram. You also have the option to share the video in your feed and in your story.

Follow these steps to create Instagram Reels:

  1. Open the Instagram Camera and select Reels.

  2. In the audio option, you can select audio from the Instagram music library or choose to use your original audio.

  3. Edit your Reel using the available options such as speed, timer and effects like AR effects.

  4. Share the video in your Reels, Feed or Story.

Give Instagram Reels a try and create impressive thumbstopper videos.




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