Road safety has become more important over the years as the number of cars on the road has continued to increase. Traffic safety is essential as it helps prevent drivers of vehicles from causing accidents and hitting pedestrians. Laws are enforced to ensure the safe and efficient flow of traffic.
Social Beat recently did a video on road safety titled ‘A Day in the Office ft. Bad Drivers’. The objective of the video was to mirror the bad behaviour of drivers on the road in our everyday office life. It took a hilarious stance on road safety and covered rules such as ‘Don’t text while driving’ and ‘Don’t drive on pavements’ with the use of common office etiquette as examples. The video aimed to communicate the message that the rules you follow at the workplace should be followed on the road as well.
The video was promoted on Facebook and Instagram and had a total reach of 26,264.
It helped broaden our presence and increase engagement on social media and increase the number of subscribers and followers on different social media platforms. The video also demonstrated our expertise across different video types.