By now many of you would have come across the latest feature released by Google Adwords called “Account Health Score for Search”. It can be found in the opportunities tab of the AdWords interface, where it displays a certain score along with a list of suggestions to improve your account health across various parameters, as shown in the image below.
This is a beta tool introduced by Google that analyses the AdWords account and grades it based on how well the Search Network campaigns are configured. It comes with a set of recommendations that when implemented, will help in improving the score and performance of your search campaigns. The score is between 0% and 100%. The better your campaigns are configured, the better it performs in terms of conversions and cost per conversion (lead or online sale). While starting a new ppc campaign or optimising an adwords campaign can be quite tedious, this tools gives you a ready checklist.
When you click on the get started button, you’ll be taken to the page where all the live search campaigns currently running in your account will be listed along with its health. Additionally, it also gives you a set of recommendations to improve the score for every campaign as shown in the image below:
For all businesses, there are a certain set of goals that needs to be achieved to succeed and ward off the competition. Some of the most important goals of businesses are as follows:
Increasing Traffic to Your Website:
If you don’t get any traffic to your website or the landing page, it will be similar to living in a ghost town with no people. Nobody wants that and paid traffic is one of the quickest ways to acquire your customers. While running search ads, Google recommends a certain set of suggestions which helps you in increasing the traffic to your website. They're as follows:
Increasing Click Through Rate (CTR):
Click Through Rate (commonly referred to as “CTR”) is a commonly used metric by digital advertisers to measure the success of an online advertising campaign. The higher the CTR, the more effective the marketing campaign will be in bringing traffic to a website. Google has listed out some set of recommendations for achieving higher CTR. They’re as follows:
Increasing Conversion Rate (CVR):
Every digital marketer in the world can acknowledge that conversions are the lifeblood of any online marketing campaigns. The main goal of running a lead generation digital marketing campaign is to acquire customers for your business. Measuring the conversion rate is a crucial metric for all digital businesses. For increasing the average conversion rates, Google suggests to implement a particular set of recommendations which are as follows:
Increasing Return on Investment (ROI):
ROI is typically the most important measurement for advertisers because it shows the real effect that AdWords has on your business. While it's helpful to know the number of clicks and impressions you get, it's even better to know how your ads are contributing to the success of your business. Hence, Google has set of recommendations to implement for getting better results. They’re as follows:
By implementing these suggestions, it can definitely help in improving your ROI to some extent. To know more about ROI, check out - Measuring ROI of Digital Marketing.
Reducing Waste Spends:
No in the world can create a perfect campaign in one go and forget about it all together. Every advertising campaigns need to be fine tuned and optimised on a continuous basis. One of the important ways to improvise effectiveness of the campaigns is to reduce the waste spends. For this Google recommends you to do the following:
Our recommendation is to make use of this tool and implement all the suggestions provided by Google. It helps you to take advantage of many features that Google has to offer you and get the best out of your advertising efforts.