Exploring the intersection of
everything that’s digital

Reading Time: < 1 minuteIndia’s regional language internet users are estimated to grow at a CAGR of 18% versus English language users at 3%. In fact, by 2012, 9 out of 10 new internet users will browse the internet in their own vernacular. Affordable smartphones and low-cost data plans have also acted as catalysts, further driving the growth of […]

Reading Time: 4 minutesSocial Beat recently concluded the Digital Leadership Summit for 2019 held at Bangalore. The event was a grand success. With industry leaders sharing their insights. Mr. Atin Chhabra – General Manager, Marketing at Schneider Electric shed light on the digital transformation of B2B Customer Experience for large and diverse organizations like Schneider Electric. Here are […]

Reading Time: 4 minutesThe Digital Leadership Summit 2019 held at Bangalore was a massive success, to say the least. With insights shared by leaders of the industry. Mr. Ishan Gupta – Agency Lead,  New Business at LinkedIn shed light on how companies and B2C brands can use LinkedIn as a platform to grow their business and how leveraging […]

Reading Time: 2 minutesOver the last two years, LinkedIn has become a go-to advertising platform, especially for the B2B segments. With new features such as lead ads and matched audience, advertisers have been able to reach a qualified target audience at a competitive cost per leads.  In an effort to constantly improve the ad platform, LinkedIn has recently […]

Reading Time: 5 minutes2019 marks the 11th year since YouTube’s entry into the Indian market. To help marketers and creators understand the massive impact YouTube has made in India and its importance in the digital ecosystem today, Youtube hosted the 2019 Brandcast in India. YouTube currently has over 265M users in the country and this number is expected […]

Reading Time: 13 minutesDigital media is changing the landscape for marketers everywhere, especially in the FMCG sector. Traditionally, campaigns for every FMCG product would depend upon determining the right marketing mix of the 4 P’s (Product, Price, Place and Promotion) that would best influence the target audience’s purchase decisions. Today, however, consumers are making buying-decisions differently and with […]

Reading Time: < 1 minuteOur co-founders, Suneil and Vikas Chawla, were recently featured in the March 2019 edition of Insights Success magazine, as part of “The Top Ten Mind-Blowing Corporate Media Solutions Provider”. Digital solutions today are an indispensable part of any brand or company’s marketing mix. While there are several digital agencies in India, the founding brothers spoke […]

Reading Time: 7 minutesIf you’re trying to successfully drive traffic to your website’s blog page, getting to the top of Google’s search results is your biggest task. However, if you thought ranking at the number one position was the ultimate goal, you now have a new contender – the Google Answer Box or Featured Snippet. What is the […]

Reading Time: 2 minutesAs a ground-breaking development, Facebook is replacing its relevance score -the ad metric that measures the success of your ad campaign with more measurable metrics. Facebook is retiring this score at the end of April and is replacing it with three different granular metrics such as: Quality ranking: A metric that measures the quality of […]

Reading Time: 2 minutesData. Marketing. Technology. These were the 3 words revolving inside my mind when I was hunting for my first job after college.  Considering my interest, Social Beat sounded like THE place for me to learn about paid acquisitions and growth marketing, in-depth. I was overwhelmed working with Sundar and his experienced team of digital advertisers […]