Reading Time: 7 minutesIf the last few years were about scale, 2026 is about signal. We predict 6 big shifts in the marketing space in the coming year: Search will move from keywords to...
Reading Time: 4 minutesBrands across sectors have seen a large scale shift with the decline in the economy, which has taken a hard hit during the ongoing pandemic. And in these last few weeks, as the world has grappled with the Coronavirus and its unprecedented impact, brands have quickly stepped up to roll out important changes and updates […]
Reading Time: 5 minutesWith the advent of technology and social media, a consumer’s journey to make a purchase has become very complex. Consumers can now easily discover new brands on various social media platforms and are researching multiple brands, choosing to compare the pricing/offers before making a final decision. This new consumer decision journey has given rise to […]
Reading Time: 4 minutesBy now, we’re sure you’re aware that smartphones play a huge role in driving sales in retail. But did you know that 28% of the search queries in India are done by voice? BigCommerce reports that by 2021, mobile eCommerce sales are said to account for 54% of the total eCommerce sales & it also […]
Reading Time: 7 minutesA product may be extraordinary, but only a stellar marketing approach will help give it the boost it requires to get the conversation going and keep it that way. In a digital age, leveraging growth marketing to lift your startup off the ground is a powerful way to grow your user base quickly, and growth […]
Reading Time: 2 minutesAugmented Reality is an interactive technology that is reshaping how customers make their decisions before a purchase. In fact, recent studies suggest that nearly 61% of online shoppers prefer brands utilising the AR tool, which can convert viewers into customers. Augmented Reality utilises advanced technology to integrate and overlap the virtual and real-world in the […]
Reading Time: 9 minutesQuite possibly no other component of digital marketing has been as subjected to the imaginations of conspiracy theorists as SEO has. Almost every year, new claims come out about the death of SEO which are then consequently debunked by experts in the field. But this time, the assertion isn’t coming from marketers pushing for more […]
Reading Time: 5 minutesMarketing is all around us. It is more than the ads we see plastered across billboards, the jingles on our radios, and the ads on our TVs. With new digital platforms mushrooming, marketing has definitely evolved over the first decade of the 21st century. Having said that, there are certain aspects of marketing that form […]
Reading Time: 2 minutesAs the saying goes – The world is becoming a smaller place and digitisation is definitely contributing to it. Speaking of digitization, online advertising is considered a boon for businesses to keep their audiences interested in their brands. However, targeting the right audience is the first challenge faced by advertisers. This is where Taboola emerges […]
Reading Time: < 1 minuteI joined Social Beat Bangalore as a Marketing Intern for a period of 4 months. As someone with little to no experience in marketing, I was quite apprehensive of my job role in the beginning, but the assurance I had received from my manager Tejasvi Batria during the interview with regard to my learning curve […]
Reading Time: 2 minutes23 January 2020, Mumbai – Social Beat’s fourth edition of its Digital Leadership Summit was held in Mumbai, in which the top industry leaders across sectors came together to share their insights and experiences, as well as forecast digital marketing trends for the future. Last year’s Summit, which was conducted in Bangalore and Mumbai, was […]