Reading Time: 7 minutesIf the last few years were about scale, 2026 is about signal. We predict 6 big shifts in the marketing space in the coming year: Search will move from keywords to...
Reading Time: < 1 minuteI joined Social Beat Bangalore as a Marketing Intern for a period of 4 months. As someone with little to no experience in marketing, I was quite apprehensive of my job role in the beginning, but the assurance I had received from my manager Tejasvi Batria during the interview with regard to my learning curve […]
Reading Time: 2 minutes23 January 2020, Mumbai – Social Beat’s fourth edition of its Digital Leadership Summit was held in Mumbai, in which the top industry leaders across sectors came together to share their insights and experiences, as well as forecast digital marketing trends for the future. Last year’s Summit, which was conducted in Bangalore and Mumbai, was […]
Reading Time: 2 minutesI heard about Social Beat from my classmate who happened to be working there as an intern for digital media. I was searching for a good place to do my internship to gain some experience and I joined Social Beat as a web intern. I had gained some experience in the domain previously by working […]
Reading Time: 6 minutesThe year 2019 has been a whirlwind in terms of growth in the digital space. The number of internet users has gone up to a number that was previously unprecedented – from 483 million users in the year 2018, India has now crossed half a billion internet users at a whopping 566 million. This means […]
Reading Time: 2 minutesInternship is the most stressful period in any student’s college life, but my experience with Social Beat has changed the whole mindset of it. I joined Social Beat three months back and I have learnt a lot in this period. In these three months, I have not only learnt about HR functions but also how […]
Reading Time: 2 minutesFacebook has launched the Multiple Text Optimization (MTO) feature in its responsive ads. This feature is similar to Google’s Responsive Search and Display Ads. Multiple Text Optimization has made it possible for advertisers to feed in various versions of the headline, ad copy, and description for one single-media ad. The various combinations will target different […]
Reading Time: 2 minutesSocial Beat has got Arunima Singh on board as the executive vice president – growth in Mumbai. She will help the agency drive success with existing and new clients for the west region. Singh will work closely with the core team to drive growth and move closer towards the company’s vision of being India’s top […]
Reading Time: 6 minutesThe ubiquitous term ‘marketing mix modelling’ has been around for decades and with good reason. This strategy allowed marketers to identify the best channels and marketing techniques to maximise product performance. But as the channels themselves change, new digital trends emerge and customers begin to evolve, how relevant is traditional marketing mix modelling? Do the […]
Reading Time: 3 minutesSocial Beat is delighted to strengthen its leadership team by bringing on board Avinash Shenoy, Pratiksha Sinha and Tuhina Bapuli as Executive Vice Presidents (EVP) for Mumbai and Bangalore. They will be working closely with the team to drive growth and move closer towards the company’s vision of being India’s no. 1 independent digital agency […]
Reading Time: 2 minutesIt is the Internet era where people consider Google to be the universal encyclopedia that has answers for every query under the sun. As much as users love browsing information, interactive platforms like Quora have made their way through the plethora of information available online. For the past decade, users have embraced Quora for the […]