The latest buzz word in the digital marketing world that is steadily catching up with brands is ‘Influencer Marketing’. Western companies have leveraged this strategy of marketing for the past few years and the trend is quickly catching up with Indian brands as well. Brands in India have actively come up with successful influencer campaigns for the past 2-3 years.
What is Influencer Marketing?
Influencer marketing is a term that has risen from the realization of brands about the power, peer influence and customer recommendation has over other forms of marketing. Especially in a time, where consumers have started using social media in huge numbers and have been public about their views about brands and products. Brands have realized that people are largely influenced by second-hand information from opinion leaders and this has led to a lot of brands identifying top influencers in their respective fields to try and reach out to consumers better.