E-commerce has revolutionized the way we shop! It has become the go-to destination for all our shopping needs. E-commerce sites provide better prices and more variety, making it a convenient option for shoppers.
Many people browse through popular e-Commerce stores and search engines to find whatever they are looking for. Amazon, Flipkart, eBay, Facebook etc. are such platforms that enable buyers to shop from!
With Facebook also offering various ways to promote your e-commerce store, the biggest debate now is FB or Amazon – What should you choose?
Facebook, though popularly known as an online social media and social networking service, has introduced a feature called - Facebook Shop. The shop section tab can be added to your Business Page and it lets you display and sell the products directly from your business page. It's suitable for sellers, retail, and eCommerce advertisers who want to reach out to a large audience, who are the potential customers on Facebook.
Some of the top advantages are:
It's free to use, and Facebook does not take any percentage of what you earn through your shop section.
Choose the best products and upload them along with the pricing.
Once your products are uploaded, your customers can browse and buy them on any device without having to leave your Page.
It allows you to mark orders as shipped, cancel orders and refund orders without leaving your Page.
Facebook shares details such as how many views and/or message sends you've received for each product.
However, you can only sell physical products that must comply with Facebook’s content guidelines.
Additionally, you can also run product ads on Facebook. Advertisers can upload entire product catalogs and then use Advanced Facebook Ads targeting techniques to reach the right customers who would be interested in those products.
Amazon, on the other hand, is an eCommerce website that allows anyone registered to sell their products with good user-experience and top-notch customer service. Acquiring a customer might be difficult, especially if you have just begun your journey of selling online. So it is a good idea to go to a platform that has already established themselves.
Selling on amazon is relatively simple. All you need to do is register on the platform and follow their set of guidelines.
Amazon wins at e-commerce as it has a lot of advantages such as:
It uses a majority of its homepage to feature personalized, recommended products to its members.
Amazon takes care of customer issues and complaints in a timely and appropriate manner that has a huge positive impact at the end of the day.
The biggest advantage Amazon provides is its Amazon Prime offering. It provides members with unlimited free two-day shipping on millions of items on Amazon, as well as access to the - Amazon Instant Video, which is the company’s streaming service and also allows the users to borrow books from the Kindle Owners’ Landing Library.
Consumers research products online and look at ratings and reviews from their peers, as the opinions of other consumers are highly trusted. Thus, to increase sales, retailers take steps to increase the engagement with their reviews, such as offering incentives or sending friendly reminders via email to shoppers who made a recent purchase.
Amazon and Facebook have a couple of differences mentioned below:
Products on Amazon is advertised by using Amazon Sponsored Products. Retailers get free impressions for the product offers and pay only when the ad is clicked. However, on Facebook, you will have to run ads and promote it and measure the ROI.
Amazon picks products from the retailers and delivers it straight to the customer, whereas a seller on Facebook has to take care of the shipping & delivery on his own.
Amazon deducts a fee only after the retailer makes a sale and receives timely payments, whereas Facebook does not charge any percentage of what the retailer earns from the Shop section.
Have an e-commerce store? Which strategy are you using? Let us know in the comment section below.
With more customers making their purchases online, startups have now begun shifting their businesses online to make use of the large community around the world with ready buying power. To sell your own product or sell somebody else’s – you need to decide; and how, when, where – we’ll help you with that. Acquiring a customer might be difficult, especially if you have just begun your journey of selling online. So it is a good idea to go to a platform that has already established themselves.
Amazon is the right place to start selling your products. Amazon being the leader in the online retail space, we have put together a guide on selling your very first product on Amazon India with the effective and efficient transaction. Amazon India provides a comprehensive platform for sellers from remote cities in India to reach pan-India.
Step 1: Create your Amazon Seller Account
Creating your seller account is simple. All you need to do is enter your Business Entity Name, address, phone number, VAT or CST registration information and all the necessary bank account details.
Step 2: List your products on Amazon
Now that you have your account ready, make a note of all the items you’d like to sell on Amazon and list it.
Amazon has millions of existing catalogues categorising goods in the name of the material, size, colour, product variation, etc. and if your product falls into one of these categories, you can directly list your products in that respective catalogue. However, if your product is entirely new and doesn’t have an existing catalogue, you will then need to create a new product listing.
Amazon has a highly efficient team who will help you create a high-quality catalogue to ensure your products have the right description, user-friendly language and easy reach so that you have a valid transaction.
Also, if you are very confident with your line of products, go ahead and advertise on Amazon using ‘Amazon Sponsored Products’. This is very similar to what digital advertising agencies do – they look for what people are searching for, and with the help of SEO and Google AdWords, they make sure the user ends up looking at your products and purchasing it.
Step 3: Take your products live
Congratulations! Your first product is now live on Amazon. Crores of customers can now view, add it to their wish list and purchase your product. Sometimes, your products might not receive the expected number of clicks or impressions, and one of the reasons might be because of the broken descriptions that go along with your product. No worries, you can always go back to your dashboard and make as many edits you like and publish it again.
You can always have a close look at your dashboard to create more product listing, promote the same, manage/ship your orders and at the end of every week or month; you could analyse and make sure your business is on track.
Step 4: Amazon does all the work, sit back and relax
Amazon makes a note of all your orders though your already powered Amazon Easy Ship facility. They pick up and ship your products and take care of logistics and customer service. Quite cool, eh? It is an end-to-end delivery service for sellers. You can just focus on your business while Amazon does all the heavy lifting.
he service includes –
Amazon has also introduced FBA (Fulfillment By Amazon), which lets you store your products, then pick, pack and ship your products across India. This FBA service helps you gain all the storage and fulfillment facilities, fast delivery options and trustworthy customer service. There is no startup fee for this service and just a flexible ‘Pay as you go’ scheme depending on your usage.
Amazon has a Prime account for sellers too and this feature allows you to ship your products to your customers quickly. Once you enroll for FBA, you are automatically eligible to become an Amazon Prime seller without extra charges.
Step 5: Grow your business with Amazon
Amazon deposits your payments into your bank account within a week (7 days) from the date of delivery, only after the sale is made and you receive the payment from your customer.
There are a number of fees that the seller has to pay Amazon – referral fee starting from 3% (this particular fee differs from city to city in India), fixed closing fee starting from Rs. 10 per unit sold (this fee varies by category and price), shipping fee starting from Rs. 30 per unit shipped (this fee varies by distance and volume of the unit) and delivery service fee of 1.25% per item.
Amazon cares about your business and they send custmoised tips and trick to improve your business for better performance. They have an inbuilt team who keeps a track of your dashboard and send you a customized report periodically to boost your performance as well.
How digital marketing can help build the brand and send traffic to amazon
Yes, selling on Amazon is great and easy. However, Amazon is a crowded place and it is always a good idea to promote your Amazon listing as much as you would promote your online store. Use Facebook ads, Google ads or even blogs with links that would drive your potential customer back to the products on Amazon.
For example, if you are selling jewellery, you can run Facebook Carousel ads with high quality images of the product and link them to the various Amazon listings. This will drive traffic to the listing and has the potential to reach a larger target audience.
Unlike developing your very own ecommerce website and selling on it, selling on Amazon India has a lot of advantages. Right from the development, optimization and maintenance of your marketplace to logistics, customer service and easy transactions, everything is taken care of by Amazon India. Instead of making a foolproof plan on everything and anything before launching your product out in the market, it is much better to start selling online first, test the waters and then take it forward from there.
It’s one of those lazy Sundays. You’re surfing e-commerce sites for those lovely pair of shoes you’ve always wanted. You find them! You can’t resist placing the order. Less than thirty minutes later, you hear that familiar buzzing noise outside your door. You’re overjoyed – you’re shoes have already arrived, drone-delivered. Sounds like a scene from a Science fiction movie? Not really. And, you can go ahead and pinch yourself too, because is this is no dream either. Amazon founder and CEO, Jeff Bezos has revealed yesterday that they are developing a drone-based delivery system called Amazon Prime Air, the goal of which is to get packages into customers’ hands in 30 minutes or less using unmanned aerial vehicles (UAVs) also known as drones.
As soon as your order is placed, it is packed in record time in one of Amazon’s 96 massive warehouses worldwide, also known as fulfillment centers - each about 1.2 million square feet in area – the size of 20 football fields! These will then be put on a delivery carousel from where they will be picked up by the drones – eight rotor helicopters which Bezos calls an “octocopter." These will then be instructed to deliver at designated GPS co-ordinates. They will be able to deliver within a 10 km radius and safely carry about 5 pounds in weight, which as per Bezos, accounts for about 86 percent of the items Amazon delivers.
This delivery system could account for massive reductions in Carbon emissions by reducing the number of delivery trucks doing the rounds. Further, they use electric motors which make them even greener.
However, for those of you expecting to be drone-delivered your orders tomorrow, Bezos says it will take a few, maybe four or five, years. The project is still on the anvil in Amazon’s next-generation R&D lab and has just about entered the experimental stage. In an interview to CBS’s 60 minutes, Bezos said the company is still working on redundancies and reliabilities and the systems required to ensure that mishaps like the drone landing on somebody’s head while they’re walking around the neighborhood don’t happen. Get a sneak peek of Amazon Prime Air in the video below.
Apart from this, the United States Federal Aviation Administration (FAA) regulations currently prohibit use of drones for commercial purposes. However, these are expected to change when a new set of rules for unmanned aircraft come into place by 2015. Security implications will have to be considered too. But Bezos is optimistic, telling 60 minutes, “Could it be, you know, four, five years? I think so. It will work, and it will happen, and it's going to be a lot of fun.”
Amazon is a pioneer in the field of e-commerce and has been the poster boy of e-commerce success ever since its inception almost two decades ago. Known for its innovative ways and attempts to streamline their processes and ensure the best service, this new innovation from the Amazon stable comes as no surprise. Also, coming within just a few days of Operation Blue Virus exposing the misuse of Social Media for nefarious reasons; drones, earlier synonymous with attacks causing death and destruction, now being used to make life easier and more convenient just goes to reiterate the fact that any technological advancement, used correctly, responsibly and ethically can be used to work wonders.