YouTube launches Shorts for verticals videos of 60 seconds

  • Nandita Raman
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  • Published Date : 29 September , 2020
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  • Updated Date : 29 September , 2020
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    • 2 min read

Since its advent into the digital world, YouTube has been a space that people often turn to, for information as well as entertainment. The world’s largest video platform has been a launchpad for artists and creators worldwide, giving them a chance to build their community and connect with a wide audience. A long list of creators have made a living out of their content on YouTube and have inspired a million others.

What are YouTube Shorts?

YouTube has recently launched yet another feature that provides more room for creativity. YouTube Shorts can now be created with just a smartphone. These vertical videos that can be as long as 60 seconds enable high-quality and catchy content to be delivered straight to the audience.  

YouTube has helped an entire generation of creators to establish their space online and has given them a platform to showcase their content to billions virtually.  With the newly introduced Shorts, they are hoping to make an even greater impact with the audience and empower the creators to make the best out of a smartphone. Shorts have been equipped with an array of features that can allow the creators to make the best videos with the least effort. 

Features of YouTube Shorts

The first version of YouTubeShorts has already been released in the Indian market. They offer a range of exciting features such as a multi-segment camera that can patch many videos together, the facility to record with music from an ever-growing collection, speed controls that enhance creativity as well as aid in an easy, hands-free recording - a timer and countdown. More features are to be implemented in the newer versions. 

Over 2 billion users visit the YouTube platform every month, engaging with it in some form - as an audience or as the creator. Therefore, it is important to gain traction by being easily discoverable in this digital space where there are a lot of competitors. It is also equally important to use its features to the full advantage so as to retain the audience. In that regard, YouTubeShorts has emerged as one of the most efficient ways to create short videos and be discovered.

YouTube has also introduced a new feature called Watch, which makes it easier for the audience to swipe vertically from one video to the next. This feature also makes it possible to consume the Shorts videos with even less effort. 

In the digital era of today, it is significant that ‘hard’ work is replaced with ‘smart’ work. One of the ways in which it can be smoothly accomplished is by using all the available features to your best advantage.




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