Casagrand generated a record 190 crores in revenue via Facebook

  • Rhea
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  • Published Date : 15 December , 2017
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  • Updated Date : 7 March , 2019
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    • 2 min read

Casagrand is one of India’s fastest growing real estate companies and committed to building aspirations and delivering value. It offers superior homes in premium locations of Southern India. To date, the developer has delivered dream homes across 68 landmark properties to over 4,000 happy families.

We are delighted to announce that Facebook has published a case study on Casagrand’s meteoric success using Facebook marketing solutions. This is an important example of how no brand can risk ignoring the power of social media in today’s digital landscape. In the last financial year, Casagrand, a real estate company based out of Chennai has generated an incredible 190 crore in revenue using Facebook marketing solutions and at a 60% lower cost per lead compared to other digital channels. Find out about how we helped our real estate client grow with real estate digital marketing for Facebook marketing solutions.

 

The goal

Casagrand came to us with the objective of increasing their residential project sales through online enquiries and reducing their acquisition cost by 50%. To do this, we knew we had to devise a unique approach to Facebook marketing. We couldn’t afford to use Facebook as just a brand building tool, but also as a sales channel to boost residential sales. In all, we used 8 Facebook marketing tools to generate record sales for our client through online enquiries alone. Each of these tools was crucial in brand building and lead generation.

How did we do it?

To help our client achieve their goals, the first thing we did was to run video ads on Facebook. Video is one of the key trends in social media to increase brand awareness and recall. Once we knew which of our target audience had viewed the videos, we were able to build a Custom Audience and target them again, using lead generation ads. These lead gen ads came with a pre-filled form with key information such as name, email and phone number so all the potential customers had to do was click on the ad and enquire. Additionally, the builder also created lookalike audience of these leads and targeted them as well. The sales team too was quick to follow up on these leads and convert them into buyers.

Using Facebook’s reach and frequency tool, Casagrand pushed a specific offer to potential buyers for five days. This method increased both brand awareness and leads. To expand the reach beyond Facebook, the builder also used the audience network and Instagram platform to reach their target audience.

Using a combination on lead ads, slideshow ads and Canvas ads, Casagrand was able to achieve their targets with real estate digital marketing using Facebook marketing solutions.

This case study is an important example of the power of social media marketing. With higher sales numbers and lower cost per lead, digital marketing has transformed the real estate industry. Don't forget to check out our comprehensive guide for digital marketing for real estate for a more in-depth analysis.




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