The ultimate guide to digital marketing for the finance industry

As we enter 2018, it is concrete that digital marketing is the go-to form of marketing whether you are a small-scale start up or a well-established global brand. The power of the Internet has engulfed our day-to-day lives and all types of industries – from retail and travel to real estate and B2B – have joined the digital wave. However, there is a sector which is yet to keep up with the pace of the online space in India, and that is the age-old finance sector. Though many reputed banks and financial organizations are setting foot into the digital revolution by allotting a bulk of their marketing budgets to online branding, they are yet to completely leverage the power of going digital. Let’s take a look at the plethora of ways in which the finance sector can benefit from digital marketing and transform the outlook of the industry.

Benefits of leveraging digital marketing for the finance sector

To widen their clientele

With over 470 million active users on the Internet, India is the world’s second biggest online community. The figures are estimated to increase to a whopping 635 million by the end of 2021. These stunning statistics are proof that showcasing your products and services on digital platforms is a guaranteed way to reach a large percentage of the Indian population and convert them to loyal customers.

To evaluate their services

The dynamic medium of the Internet is a two-way street. Apart from providing financial sectors with an excellent platform to market their brand and feature their products, the online space also offers the benefit of evaluating your services and seeing what works. You will also have complete access to analytics and other such statistical data to track the performance of your digital campaigns.

To receive instant feedback

Customer satisfaction is of vital importance in the finance sector. Ensuring your consumers are happy and satisfied with your services is what drives the banking industry and digital platforms offer just that. From online posts to discussion forums, you will get a closer insight into what your customers are looking for in your products and how you can improvise your services for better consumer delight.

To cut down on marketing costs

There is no doubt that marketing your brand on the digital space costs much lesser that traditional advertising and branding. Apart from comparatively lesser costing, financial organisations will also get a better reach and can target their audience more effectively. Banks and other financial institutes can take complete advantage of this cost efficiency and free publicity.

How can financial organisations prepare themselves for the digital wave?

With such intense benefits, it is time all leading banks and institutes in the financial sector hop onto the digital bandwagon and sail strong along the digital wave. Here are few of the ways in which you can kickstart your online journey.

Digitise your brand

Banks and other organisations in the financial sector can leverage digital branding as their marketing strategy by working neck-and-neck with a digital agency. These agencies, such as Social Beat, provide end-to-end digital solutions from social media posts that go viral to top-notch website content that will rank you in the first page of Google.

Create an engaging app

There are an estimated 300 million smartphone users in India and this statistic is expected to reach a mind-boggling 2.3 billion by the end of 2022. With such a large percentage of the Indian population relying on apps for their daily chores, it is time you dive into the digital space with a high-end app, designed to cater to every need of your customers.

Whether you are a leading bank or a financial data aggregator, investing in a good app is a guaranteed way to take your business to towering heights. In today’s day and age, people like to be on the move even while making financial plans or surfing the internet for research. Apart from merely searching for information, most money transfers and other financial transactions also happen over the phone. With a user-friendly app, all your services and programs will be available at the click of a button which will lead to higher lead conversions and, ultimately, customer satisfaction.

You can also explore the concept of Progressive web apps for your company. This phenomenon is one of the top digital marketing trends in 2018 and is guaranteed to change the outlook of your financial organisation.

Go social

Financial institutes can increase the exposure of the organization by tapping on the reach of social media marketing. India is leading the online community with 241 million active users on Facebook. This only means that a large number of potential customers are currently scrolling through their social feeds and there is a possibility that a lump sum of this audience is in the lookout of a reliable and reputed financial partner.  With relatable social media posts, financial organisations can easily use content to engage with their target audience and widen their consumer database. You can also track the performance of your posts through advanced social media analytics tools and strategize accordingly. For more insights, check out our blog on the Facebook marketing trends of 2017.

FundsIndia is India’s biggest online investment platform with over 1 million consumers. In one of their most recent Facebook campaigns, on investing in mutual funds, they targeted the women of India with a quirky creative and copy.

Get ranked

In today’s day and age, the first thing which pops up in a consumer’s mind while looking for a particular service or product is to perform a mobile search. If you are considering digital marketing for your financial organization, one of your first steps should be to ensure you rank on Google. Focusing on optimal search engine optimization will drive a higher traffic to your website which, in turn, will lead to higher lead conversions.

You can start by ensuring your organisation is featured on Google local listings to increase the footfall to your outlets. You can also get showcased on Google My Business listings to give potential customers a brief insight of your organisation. Apart from Google listings it is also a good idea to leverage the power of content marketing to get ranked. You can promote your services and packages with engaging blogs and other posts that have the potential to both rank on Google and go viral on social media. However, make sure you explore all content amplification strategies to promote your content. It is also vital to incorporate all the keywords and trending topics in your blog posts for better results.

Step up your ad game

Facebook and Google ads have taken the world of digital advertising by storm. From website conversion ads to carousel and lead ads, banks can opt for an array of advertising techniques to drive enquiries and quality leads. You can also market your brand with a creative combination of videos, images and copy to attract your target group. Facebook is the best bet when it comes to online advertising as you can opt for detailed targeting based on age, geographic location, content consumption, online behavior and many other such demographics. You can also target the users who have previously clicked on your ad or recently visited your website for leads of premium quality.

A Google ad is the other “non-social” type of ad financial organisations can invest in to widen their clientele. These ads show up in Google when potential customers type in the relevant keywords in search of a renowned banking institute.

Engage your audience with drip marketing

Email marketing is the most traditional and effective type of digital marketing. With the beginning of 2018, this trend has been upgraded with an improvised version of customized emails. Reaching out to your potential consumers with personalized emails featuring the various offers and packages provided by your organization is a guaranteed way of increasing lead conversions. For example, if a user has logged into your website and shown interest in your services by subscribing to your newsletter, you can nurture the lead with regular notifications and offers provided by your firm to attract them further. According to a recent survey, drip email marketing provides a 119% click-through rate on authentic emails.

Apart from lead nurturing, drip emailers are also effective triggers to close incomplete transactions. For example, if a user had clicked on one of your financial programs or was in the middle of a transaction but could not complete the task, your digital team can target them with follow-up emails as gentle reminders. The emails can be customized as per the demographics of the user, with an effective call-to-action to close the deal in a single click. Featured below is one of the creative used in a drip emailer for one of our top clients – Kotak Asset Management.

Leverage word-of-mouth marketing

Influencer marketing is one of the top digital marketing trends of 2017 and is expected to continue its reign in 2018. There is a personal element of trust and assurance when customers choose their financial partners based on the advice and suggestions of a commoner and that is exactly the type of branding influencer marketing has to offer. Influencers upload engaging posts and modest reviews in the form of blogs, videos and pictures which has the potential to instantly attract viewers and convert them to consumers.

Financial organisations and digital marketing – A case study

The potential of going social – Bank of Baroda

Bank of Baroda is one of the first public banking organizations to have resorted to digital marketing as their branding strategy. Their marketing team focused on creating a premium presence on the online space rather than giving plain emphasis on the number of followers. Each of their campaigns had a specific objective from promotional content to lead generation. One of their most commendable campaigns was that of “One in a leap”. In this campaign, the bank put up a post on Facebook asking their customers to tag the one person who is a role model in their lives. The post was put up on the 29th of February during the leap year of 2016. The hashtag #OneInALeap was trending for a good six hours along with the hot topic of the day – the Indian Union Budget 2016.

Powerful story telling – ICICI Bank

Being one of the leading banks in the nation, ICICI tapped the Indian female population with the #FundYourOwnGrowth campaign. The campaign focused on encouraging women to invest in themselves and not be tied down by the shackles of the society. Women around the subcontinent could enroll in the Fund Your Own Growth program and open a woman’s account to enjoy a plethora of irresistible offers and benefits. A lot of online traffic was driven to their website which showcased the program details, advantages of opening a woman’s account and a series of inspirational stories of real women and their struggles against poverty. Through this campaign, the bank took the angle of empowering women to sell a financial product. The campaign also included a 2-minute video ad featuring top Indian actress Konkana Sen Sharma which was splashed on all major digital video platforms, including Youtube.

The magic of Google ads – BijliPay

Apart from banks and leading monetary institutes, B2B organisations that cater to the technologies involved in the financial sector are also focusing on digital marketing as their go-to branding strategy. BijliPay, one of India’s top end-to-end providers of payment solutions, collaborated with Social Beat to up their digital game and gain quality leads from the online space.

When the Rs 1000 and Rs 500 notes were demonetized in the end of 2016, a lot of businesses realized the need to go digital in order to survive in the market. Understanding this demand, BijliPay used Google to advertise their mPOS devices (card swiping machines). The primary objective of the campaigns was to acquire more customers in the wake of Demonetisation. In order to achieve our targets, we performed AB testing for different landing pages and altered the copies of various search campaigns based on what was performing well. Our ground-breaking campaigns landed 3,569 lead conversions with a cost per conversion of just Rs 285.

With such astounding statistics and mind-boggling figures, there is no doubt that digital marketing will have a huge positive impact on the finance industry. It is time you leverage the power of digital and secure the future of your financial organisation.

Digital marketing trends that are going to die in India in 2018

With close to 450 million Indians already online, the digital industry is fast-evolving. Since the launch of Jio, India has seen 9 times growth in usage of internet data. Owing to this, the dynamic platform of digital marketing has witnessed a lot of progression and development. The digital trends that worked a few years ago have reached their expiry date and newer, more effective trends have emerged. Let’s take a look at few of the digital marketing practices that are no longer effective in today’s day and age and their improvised versions that have taken over the online community.

Non personalised emailers

Nobody likes mass e-mailers that flood their inboxes with coupons and deals they are not interested in. Non personalised emails are clearly dying out as the content may not be relevant to the audience you are sending it out to. Email marketing work when it is done right. Mass emailers have been upgraded with personalized emailers that are guaranteed to catch the audience’s attention. Apart from mere personalization in the form of your potential customer’s name, you can retarget them with what they were previously searching for, and present them with irresistible offers based on their demographics, interests and past behavior on your website. This will not only pull them towards your website but will also leave them constantly refreshing their inbox in a quest for more such deals and offers.

Quantity over quality

Brands have always been misguided by the notion that the higher number of posts they put up on social media, or the higher number of blogs they put up on their website, the more traffic their content will generate. However, the truth is that with the abundance of content available online, it is more important to provide viewers with high-quality content that really stands out rather than a multitude of average blogs that will just get lost in the ocean of information.

The trend of bombarding your target group with a plethora of information till they ultimately get converted to loyal consumers is now a thing of past. Potential customers are now being targeted with a fewer number of posts comprising of content that the audience will find engaging. The secret lies in bringing out a primary purpose in the blogs, like showcasing a particular product, branding or luring viewers with an emotional connect. This strategy coupled with content amplification techniques will ensure that the content reaches the right target group.

Marketing on Twitter

Though Twitter is one of the leading social media platforms, the strategy of using Twitter as a marketing tool is on a decline. Though Twitter did post a higher revenue for the last financial year, we are not seeing a significant growth in the user base in India. Brands are flocking to other effective mediums like Facebook, YouTube and Instagram where they are more likely to get better reach due to the higher number of active users. Additionally, the cost of ROI and effectiveness of advertising spend on Twitter vis a vis the other platforms are very different. While twitter does well in some genres like news, entertainment and politics it is not a preferred platform for all brands in India.

Short-form blog content

Blogs are extremely important for any business. However, if you want to leverage the power of content marketing to showcase your brand and attract leads, it is time you bid adieu to short-form content. The average length of a blog is usually around 800 words but in order to rank on Google, you need to work on longer content with in-depth analysis, research and loads of information. According to data, a well-researched content that is around 2000 words have a better chance on ranking on page one of Google search. Pack your blogs with different types of content from infographics and videos to statistical research and relatable memes. Apart from different forms of visuals, optimize your content with keywords and related keywords while you sit back and relax as viewers come flocking to your website. Also, make sure you interlink your blogs well to provide readers with more related posts and keep them hooked on to your website.

At the same time, apps like Inshorts are growing due to its byte sized articles – brands may want to continue experimenting by giving both short form and long form content depending on the purpose.

Manual optimisation of digital ad campaign

Optimising your ad campaigns is of key importance to generate leads and widen your client database. However, it is quite challenging and time-consuming to create a campaign and to manually check out each digital ad campaign and optimise them as per industry standards. These practices are now being done using automated tools and Artificial Intelligence. For example, there are cost effective tools like Optmyzr that allow automated optimization of advertising platforms like Google.

Relying on organic reach on Facebook

As dramatic as it may sound, there is no such thing as organic reach on Facebook anymore. As a brand, you need to promote your posts and invest on Facebook ads to reach your target audience. Facebook has also rolled out a new feature called “Explore Feed” tab, specifically for brands. This tab is a new feature on Facebook where users can view top relevant posts which are hand-picked for them based on their demographics, interests and content consumption.

Last-click attribution

Last-click attribution is now being replaced by data driven attribution. This upgraded trend is a process in which the analytics model of the website credits the entire process of marketing, from attracting a potential buyer and procuring the lead to converting them to a consumer, rather than the last click that closed the sale. The last-click attribution model will let you understand that a recent buyer logged on to your website to indulge in a sale. But, the data driven attribution model will give you a detailed insight of the journey of the consumer, from the initial Google ad, to the Facebook retargeting and emailer they received to push them to make the purchase.

Everything comes with an expiry date and digital marketing trends are no exception. It is time you upgrade your digital marketing strategies and stay ahead of the online curve.

This article was originally published on Campaign India. You can read the published article here.

Vikas Chawla speaks about Live videos in TOI

Audience engagement has always been a challenge for most brands and companies. Reaching out to your target group is just half the battle won. The key lies in engaging your viewers to an extent in which they ultimately convert to loyal customers. One such digital marketing trend that has emerged as an effective tool to keep customers engaged with your brand is Live Videos.

The advent of live videos has changed the face of audience engagement for the better. The live video streaming option is available on all leading digital marketing channels such as Facebook, Instagram, Twitter and YouTube, to name a few. With live streaming, like Facebook Live, companies have a cost-effective mode of promotion that audiences can easily view since studies have shown that there has been an increase in the viewing of live videos after the introduction of the 4G network. There are many benefits and drawbacks of the usage of live videos but overall, it has been found to be an extremely effective method of communication and engagement between brands and audiences.

Social Beat believes in the power of live videos for promotion and marketing. Featured below is Times of India’s article where our co-founder, Vikas Chawla, gives us clarity on how live videos can benefit your brand and help you reach your marketing goals. For more insight on Live streaming, make sure you check out our blogs on the top 10 live chat software for your website and 4 tips to integrate social media for live events.

Vikas Chawla talks about Live Videos - TOI

Casagrand generated a record 190 crores in revenue via Facebook

Casagrand is one of India’s fastest growing real estate companies and committed to building aspirations and delivering value. It offers superior homes in premium locations of Southern India. To date, the developer has delivered dream homes across 68 landmark properties to over 4,000 happy families.

We are delighted to announce that Facebook has published a case study on Casagrand’s meteoric success using Facebook marketing solutions. This is an important example of how no brand can risk ignoring the power of social media in today’s digital landscape. In the last financial year, Casagrand, a real estate company based out of Chennai has generated an incredible 190 crore in revenue using Facebook marketing solutions and at a 60% lower cost per lead compared to other digital channels. Find out about how we helped our real estate client grow through Facebook marketing solutions.

CG Facebook Case Study

 

The goal

Casagrand came to us with the objective of increasing their residential project sales through online enquiries and reducing their acquisition cost by 50%. To do this, we knew we had to devise a unique approach to Facebook marketing. We couldn’t afford to use Facebook as just a brand building tool, but also as a sales channel to boost residential sales. In all, we used 8 Facebook marketing tools to generate record sales for our client through online enquiries alone. Each of these tools was crucial in brand building and lead generation.

How did we do it?

To help our client achieve their goals, the first thing we did was to run video ads on Facebook. Video is one of the key trends in social media to increase brand awareness and recall. Once we knew which of our target audience had viewed the videos, we were able to build a Custom Audience and target them again, using lead generation ads. These lead gen ads came with a pre-filled form with key information such as name, email and phone number so all the potential customers had to do was click on the ad and enquire. Additionally, the builder also created lookalike audience of these leads and targeted them as well. The sales team too was quick to follow up on these leads and convert them into buyers.

Using Facebook’s reach and frequency tool, Casagrand pushed a specific offer to potential buyers for five days. This method increased both brand awareness and leads. To expand the reach beyond Facebook, the builder also used the audience network and Instagram platform to reach their target audience.

Using a combination on lead ads, slideshow ads and Canvas ads, Casagrand was able to achieve their targets using Facebook marketing solutions.

This case study is an important example of the power of social media marketing. With higher sales numbers and lower cost per lead, digital marketing has transformed the real estate industry.

Social Beat & Notion Press featured in Social Samosa Year book 2017

Social Beat is proud to be featured in the Social Samosa Yearbook 2017 for our spectacular campaign executed for our client, Notion Press. Our featured campaign is listed under the Media and Entertainment category. The objective of the campaign was to create a buzz about the launch of the book, The Great Indian Obsession by Adhitya Iyer. The book is an interesting read on how Indians are obsessed with Engineering with a twist of humour. The campaign too, was a reflection of the book, with a funny hand-drawn cartoon sketch. Titled as Bizzare Engineering Facts, it took a light-hearted approach in showcasing quotes from the book, throwing light on hypocrisy in education. The campaign was exclusively posted on Facebook and Twitter and clocked a reach of half a million, with 21k likes and 986 shares. Its relatable context made it an instant hit amongst the target audience and eventually landed us with a feature in the much-awaited Yearbook of Social Media Campaigns 2017.

Our client Notion Press featured in the Social Samosa Yearbook 2017

The updated 2017 version of the book is packed from cover to cover with over 60 eye-catching social media campaigns which are guaranteed to inspire you. These campaigns have created a stir in the digital space and are the best performing campaigns of the year.

Apart from mind-blowing campaigns, the yearbook also features a foreword by Kunal Jeswani – CEO, Ogilvy India – and expert insights from social media biggies like Umang Bedi , Managing Director, Facebook India and South Asia, Taranjeet Singh, Country Director, Twitter India and Rajesh Ghatge, CEO, Indigo Consulting. Grab your copy today for an awe-inspiring read.

5 Ways Chatbots Can Improve Your Digital Marketing Strategy

Chatbots are taking the world by storm as a unique, personal way to reach out to potential customers. With many messaging apps developing platforms for chatbots, an increasing number of people today are interacting with them in some form or the other. Advances in Artificial Intelligence (AI) technology has led to chatbots that sound human, have a sense of humour and can keep users engaged in a conversation. So what does all of this mean for brands? Chatbots allow brands to interact with their customers directly, obtain useful information from them and even guide them towards making a purchase. In short, brands today cannot afford to ignore the chatbot invasion taking place. Here are five ways you can harness the potential of chatbots to maximise the effectiveness of your digital efforts.

1. To answer customer queries

 Visitors to your site are impatient. They want information and answers to their questions quickly or they will leave. Every brand wants to answer potential customer’s queries and increase their engagement on the website. However, not every company has the resources to employ a full-time customer service team to do this. Chatbots can swoop in as a low-cost effective solution to answer questions and keep customers informed. Giving your chatbots a name and profile picture are great ways to make the interaction more human and pique the interest of potential customers. But brands aren’t the only ones benefiting from chatbots. A recent survey found that most customers also prefer asking questions over chat instead of over an email or phone calls

Chatbots are shaping up to be one of the defining trends for real estate in 2017. Social Beat has developed a chatbot for Casagrand to personally welcome each visitor to the website and help them navigate the website easier. The chatbot helps make the website more interactive so each visitor can get quick answers to their queries.

If you are looking to set up the live chats for your website, read our blog on the top 10 live chat software for your website.

2. To increase sales of your products and services

One of the most exciting avenues for chatbots to exhibit their true potential is within the realm of sales. More people today are shopping online than they ever were before. As a brand, your website will have more than a few products and you do want your customers to go through them all and make more purchases. So how do you make them see all the products, especially since people might get tired of finding exactly what they are looking for or something they might like? Chatbots come in very useful in this scenario. They can act as a personal shopping assistant. Through a series of personalized questions, the chatbots understand what a customer is looking for, what their taste preferences are and based on this information, it offers a curated selection of products for them to choose from. Customers are willing to talk to these chatbots because they sound friendly and most importantly, ‘human’.

In 2016, when Tommy Hilfiger introduced their new collection, they also did something revolutionary; they introduced chatbots for the first time. The bot welcomed users and asked them questions about their favourite prints, the occasion they were shopping for and so on. Based on their responses, the chatbot displayed pieces from their collection that matched the customer’s preferences. If users liked the outfits, the chatbot would direct them to the website where they could actually shop the look. In this way, Tommy Hilfiger was able to guide their customers’ right from the exploration to the purchasing step.

                                        tommy

3. To Understand Your Customers Better

Every brand wants to know exactly what type of content their target audience will find engaging. Most times, brands get this information by asking their customers to fill out surveys. Unfortunately, most consumers aren’t willing to go through the tedious process of filling out a long questionnaire. Chatbots are a simpler way of getting to know your customers better in a more interactive manner. Customers are also more willing to give away personal information when they know they are talking to a bot and not an actual human. Chatbots have the ability to store information that the customer provides, keep a track of their purchasing patterns and even understand any difficulties they’re facing with their shopping experience. This helps you optimize your products better to cater to their specific needs.

Harper Collins launched a chatbot that would interact with users and suggest books for them based on their preferences. Keeping track of their customer’s tastes also helped Harper Collins understand what genres to keep well stocked and what kinds of books their customers are reading.

Haprper collins bots

4. To Increase User Engagement On Your Website

A good chatbot can make a customer stay on your website and keep them entertained for a long time. The one characteristic that sets chatbots apart from other forms of marketing is that they are dynamic. Chatbots adapt according to the person they’re talking to and can keep customers engaged in fun conversations. They can also increase the number of site visits by providing your customers with relevant links and information about your products and services.

Whole Foods created a chatbot that would entertain customers and ultimately lead to more store visits. Customers could send a random selection of food emojis to the chatbot and it would come up with a recipe that utilized all of the emojis they had selected. Whole Foods would then ask their customers if they wanted to make the recipe and would direct them to their nearest Whole Foods outlet to buy the ingredients they needed. Users spent a long time on the chatbot purely because they found it a lot of fun. This left a long-lasting impression upon them and increased their overall engagement with the Whole Foods website.

bots3

5. To Personalize User Experience

Nine out of ten customers reported that personalization played a huge role when they decided to buy something. Today, digital marketing has been able to reach out to more people than ever before. However, customers aren’t likely to be attracted to your brand unless they feel that you are speaking to them directly. When you are talking to thousands of customers as a whole, how do you ensure that each of them feels like your marketing strategy is directed specifically at them? Chatbots can go a long way in helping you achieve this. When a registered user opens your site, chatbots welcome them by name, in a very friendly manner. Even though users know they’re not real people, the human tone most chatbots have can still make the experience feel a lot more personal. Chatbots can also keep a track of each customer’s previous search history and purchases, which help them, offer product suggestions that are tailor-made for each user.

Ixibaba is a chatbot developed by the travel website Ixigo to act as a personal travel agent to their customers. Ixibaba answers all of their queries, help them find flights, book hotels and discover restaurants near where they are staying. Ixibaba can also keep track of all the places customers have travelled to, helping it customize suggestions for each user.
ixiba bots

Chatbots are quickly emerging as one of the top digital marketing trends of 2017. Which one of these are you going to try for your brand? Let us know by leaving a comment.

Social Beat Now Part of the Facebook Agency Directory

We are delighted to announce that Social Beat is now part of the Facebook Agency Directory. This is a recent initiative by Facebook to showcase the top digital marketing companies in each region of the world. This will allow FB to drive brands and advertisers towards certified Facebook marketing experts. 

 

Since its inception, Facebook has become central to all things social media and has also pioneered the move towards social media being used as a marketing tool for both small and large brands. Last year, Facebook India launched their SME India Council and Vikas Chawla is now a part of the Council which works closely with the platform to transform feedback from clients into working features and marketing products.

Do stay updated on Our Facebook Marketing Blog to see what’s the latest (as and when Facebook announces its new feature launches).

You may also find it interesting to read our Facebook Marketing Trends For 2017.

Top Instagram tools for business needs

Gone are the days when people used Instagram merely because Facebook was too mainstream for them. Over the past few years, this delectable app has received ascending global momentum and is certainly here to stay! Instagram is a mobile-based app which focuses on capturing and sharing visual posts and is a huge hit amongst youngsters. In India, it is mostly used by people below the age of 35 and is a powerful platform to promote the marketing and sales of businesses of all sizes.

During 2015, the platform was opened for business and, since then, there has been no looking back! Read on to get a closer insight into the top 15 tools which will come in handy to promote your business on Instagram.

Crowdfire

This amazing tool helps you find the right following for your business. It provides you with a filtered set of audiences who are most likely to be interested in your business which, in turn, leads to effective targeting. Additionally, it assists you in identifying the most inactive followers, who can later be unfollowed. You can also find followers who follow accounts similar to yours and the list of people who have unfollowed you.

Schedugram

Schedugram helps you with scheduling your posts. It queues your posts according to the timeline opted by you and eradicates the need to log in and out every time you want to post something. Furthermore, it has the added key features of managing multiple accounts, content creation and canva integration.

Social Insight

Social Insight provides you with an extensive analysis of your posts, focusing on reach and account engagement. You can retrieve useful information like your most liked post, average engagement rate and the increase or decrease in the number of followers. It also gives you a detailed insight into understanding your customers. Additional features include geographical hash tag specific alerts and personalised notification preferences.

Social Rank

This handy tool refines your list of followers by classifying them into brand advocates and influencers. Social Rank even helps you create a custom classification to segregate your followers and export the desired profiles to Twitter. Besides this, you can also filter your followers with specific demographic keywords. It gives a complete statistical breakdown of your Instagram followers which is very helpful in promoting your business.

Facebook Power Editor

Since Instagram is owned by Facebook now, it uses Facebook power editor to serve ads. This tool provides every benefit offered by Facebook such as targeting customers based on age, gender, location and interests. It also comes with the added advantage of flexible pricing, finding look-alike audiences and saving a targeted set of audiences for precise control over your campaigns

Instagram feed WD

Instagram feed WD integrates your Instagram account to Word Press blogs. You can now easily link your posts and photos to your website. It also lets you embed your Instagram feeds of hash tags and users to your website with conditional filters and links.

Instagram Insights

With Instagram Insights, you can get access to the basic analytics of your Instagram business account. It provides you with contact support your customers can use to reach your organisation and helps with promoting the posts as ads.

Soldsie

This tool focuses on showcasing your brand. It provides the facility of adding a bio link so that the interested followers can see your photos when they search for content similar to yours. It also provides conversion tracking and inventory management for e-commerce merchandise.

Repost

The Repost app lets you repost an Instagrammer’s photo on your feed. You can also bookmark your photos and save photos or videos to post them later on your feed, with just one touch.

Offerpop

Offerpop lets you engage in interactive content with your followers. It is ideal for conducting contests and creating sampling programs. It plays ads and content galleries in user-created feeds to promote brands.

Iconsquare

This is a business analytics widget that deals with the statistical analysis of post engagement. It monitors the increase or decrease of followers. One special feature about this is that it provides the opportunity to benchmark your performance with that of the competitor’s. It also includes suggestions about the optimal post timings.

Like2buy

Like2buy is the shopping-enabled doppelganger of Instagram. The app supports a web page similar to Instagram with the added feature of shopping while scrolling through the pictures.

Over

Over is built specifically to help you add text to your images. It has a contemporary style and is a one-stop-shop for anything related to embedding text on your pictures. Additionally, this app is specifically known for its creative and lively UI.

People map

People map is another effective Instagram marketing tool which provides you with the detailed analytics of your business. It helps in data-based decision making, finding target influencers, and is much more user-friendly than its counter parts. It also has a very stylish interface that makes it more attractive and fun to work with.

Inselly

Inselly is a simple tool that can redirect a photo to the actual product with the help of the hashtag used. This helps in capturing the attention of a customer, within a short span, by showcasing that the product is on sale. The hashtag denotes that the product is up for grabs and visiting the inselly website will help them find more details of the product.

It is about time you leverage Instagram to boost the marketing and sales of your business. With so many handy tools and useful apps, connecting to your target audience is now easier than ever. So, take the plunge and leave your digital footprint on the effervescent platform of social media.

This blog was originally published in Business Line on Campus.

How to get ROI from digital marketing- Digital Chai Pe Charcha, Mumbai

Banking on a series of successful editions of Digital Chai Pe Charcha in Chennai and Bangalore, we conducted the first edition of Digital Chai Pe Charcha in Mumbai. We had close to 30 participants comprising of entrepreneurs and marketers from across industries. The topic of discussion was getting ROI from Digital Marketing.

Digital Chai Pe Charcha, Mumbai

A quick recap from the session

  • Digital Marketing Comprises of various activities like Landing Page Creation, Search Engine & Content Marketing, Social Media Marketing, Email Marketing, Display Advertising and Influencer Marketing.
  • Digital media can be segregated into 3 types: Owned Media, Paid Media and Earned Media.
  • While building digital assets, it is important to understand that the key is to provide a great user experience across platforms. A smooth User experience helps in driving conversions.
  • A Landing Page is essential for lead generation and helps in faster conversions.
  • According to a research done by Buzzsumo and Moz and Video content gets shared the most across platforms followed by Lists, how to posts and Infographics. While creating content, it is extremely important to focus on the relevance of content to the viewers. The content dynamics have been changing rapidly. From images to videos to gifs to VR, there is a wide range of options to experiment with, to create the right communication piece for your audience. Great content is generally considered as content that provides solutions to the viewer’s problems. Thus, research reports, E-books and guides are some more examples of content that can be created to strike a chord with the audience.
  • Non-branded content helps in gaining engagement. Create content that focuses on the viewer and not essentially on the brand.
  • Vernacular marketing and multilingual content is rapidly gaining importance. Vernacular content helps to create a local connection with the audience.
  • Measuring your digital marketing results is essential as it helps to better strategize your digital marketing efforts. There are several tools available to analyze and measure your results.

Below is the presentation that was discussed during the session which will provide you with more information on the above points:

Top Tools for Advanced Social Media Analytics

Numbers always have a story to tell; they give the right push and guide the carefully designed and executed marketing strategies to greater success. Measuring the success of your social media marketing campaigns is the only way to know the effectiveness of the campaign. With more and more social media platforms mushrooming, it is essential to have a tool in place that will help you analyse the performance of your marketing strategy.

Here are some of the top tools for advanced social media analytics. Their tools are beneficial if you are looking to analyse your data across multiple social media platforms.

Amplifr

Amplifr is a one stop solution for all social media analytics, while also letting you schedule posts. Some of its exciting features include traffic and conversions analysis per post, Google Analytics integration and automatic UTM tagging. Amplifr also provides the analytics in real time. In addition to this, you can also keep track of what your competitor is doing. It is open to unlimited projects and unlimited users and allows retrospective analysis of the updates as well.

Price: $5 Per month per social media page

AMPLIFR

Keyhole

Keyhole provides an in-depth analysis of a brand’s impact on Facebook, Twitter and Instagram. It tracks all the updates – hashtags, keywords and metrics in real time and calculates the reach, impression, high engagement period and the top shared posts. It also has an interesting feature called the influencer tab, which allows the use of the data to guide the influencer outreach.

Price: $89 – $3,000+ USD per month

KEYHOLE

Brandwatch

Brandwatch offers a range of tools that work across multiple social media platforms. It is considered one of the best tools for tracking your social presence. Apart from tracking, Brandwatch also lets you track your brand’s reputation in real time. Brandwatch also provides information on the internal and external environment within which, the business resides. From mining consumer insights to conducting market intelligence, Brandwatch provides the space and flexibility to make informed business decisions.

Price: Unique to each plan

BRANDWATCH

Sumall

As the name suggests, with Sumall you can attach unlimited social media handles across different platforms. The features include goal tracking, performance graphs and insights based on comparisons of the previous period. Depending on the users’ preference, SumAll sends out a weekly or monthly report containing a summary of all the information. This information is also saved on a single interactive web chart for easy viewing.

Price: 7-day free trial following which it’s $99 per month.

SUMALL

Agorapulse

A unique feature that stands out with AgoraPulse is that it can be used across multiple languages. It lets you manage all social media messages in one place. It tracks engagement across various social media channels and provides information on the number of mentions and measures how frequently they share your brand’s content. This helps in expanding the social reach and understanding the consumer’s perspective of the brand. Best of all, AgoraPulse allows the user to export the data as a PowerPoint file that can be customised to suit the user’s requirements.

Price: $29-$199 per month

AGORAPULSE

Quintly

If you’re looking to see how you are doing compared to others in your field, then Quintly is the right tool for you. It provides visually appealing stats on engagement such as likes, shares, comments, followers ‘growth and they are depicted through graphs. These graphs provide information on the performance of your brand across various social media platforms. Quintly covers Facebook, LinkedIn, Instagram, Google+, Twitter and YouTube and it has a free tool for Facebook analytics, specifically. It works on a dashboard method, and the metrics can be customised to suit the user’s requirements.

Price: $129+ per month

QUINTLY

Unmetric

Unmetric not only helps you with accessing competitor’s performance and strategy, but also helps you identify who is on the top in the industry. The tool also allows you to understand and study what posts have worked and what haven’t. Additionally, it also gives social media benchmarking, content analysis, campaign analysis and social media data & analytics.

Price: $1,000/month

UNMETRIC

Simplify 360

Simplify 360 has different products like social listening, reporting and engagement. The social listening tool gives you the latest updates on your competitors as well as your social pages. Social analytics helps with competitor benchmarking. With the help of a publishing console, you can handle and manage accounts better under a single platform. Another unique feature is the social CRM that will help you manage your reputation. This tool has number of other features such as easy data access, social customer service, contact management, easy integration, and profile comparison along with customer satisfaction.

Price: Custom pricing depending on the plan’s & needs.

Sprout Social

Sprout Social is an ideal tool to streamline and enhance conversations between the customer and business. Sprout Social has many handy features like Smart inbox, monitoring, social CRM, publishing, mobile, collaboration, analytics and account structure to make relationships and communication simple between businesses and customers. You can use this tool for all your social platforms such as Facebook, Instagram, Twitter, Google+ LinkedIn and much other.

Price: $99-$249/Month

SPROUT SOCIAL

BuzzSumo

When it comes to analysing social media content of various competitors, there is no tool better than Buzzsumo. Additionally, it also helps in identifying key influencers and getting in touch with them. From brand monitoring to competitor research, content insights, and content research and discover, this tool covers all that you need for successful social media content strategy. Price: $79- $559/Month

Meltwater

With real-time analytics, Meltwater lets you, monitor, track and measure the success of the social media campaign. Meltwater gives you relevant data and insights that will help you understand your target audience better. It’s a one stop shop for monitoring, analysing, engaging, discovering and also reviewing various case studies for your company and industry. Another significant feature is that you can also consolidate the entire social search under one roof and receive all the relevant news and data in real time.

Price: Custom pricing depending on the needs.

Buffer

Buffer co-exists as scheduling and an analytical tool. What makes buffer a great tool is that it suggests the best times to publish your content suited to your target audience. Buffer has an interesting feature where it highlights the best performing post when a particular post exceeds average performance.  It also allows the user to track and analyse performance across Facebook, Twitter, Google+ and LinkedIn.

Price Range: Free – $2550 USD per year

Hootsuite

Similar to buffer, Hootsuite is a user-friendly cross-platform used for both scheduling and analytics tool. Hootsuite’s real-time analytics keeps you ahead of the game and lets you spot trends as soon they pop up. Additionally, it also allows you to measure your social media ROI and make smart data-driven business decisions with confidence.

Price Range:  30-day free trial – Individual plans to Organisational plans ranging from Rs.1260 to Rs.32000 per month.

Hootsuite

Which one of these tools would you use for your business? Let us know in the comment section below.

 

 

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