Exploring the intersection of
everything that’s digital

Reading Time: 2 minutesData. Marketing. Technology. These were the 3 words revolving inside my mind when I was hunting for my first job after college.  Considering my interest, Social Beat sounded like THE place for me to learn about paid acquisitions and growth marketing, in-depth. I was overwhelmed working with Sundar and his experienced team of digital advertisers […]

Reading Time: < 1 minuteThere are currently around 225 million active Indian users on YouTube, with this number expected to increase to 500 million by 2020. Interestingly, this platform’s popularity spans across age groups, languages and regions. 60 percent of videos are watched by audiences outside the top 6 cities in India. Brands are also increasingly switching to YouTube […]

Reading Time: 4 minutesWhat was the last post you engaged with on Social Media? If your answer begins with the phrase “A video on…”, then you are among the 80% of Internet users who engage with this popular format of content on a daily basis. Compelling videos are undoubtedly the best way to grab the attention of your […]

Reading Time: 6 minutesDigital marketing for doctors can be tricky. This is particularly because medical professionals need to go the extra mile to build a sense of trust and assurance with potential patients in the online space. Whether you are a practitioner or looking for ways to improve the visibility of your clinic, it is important to incorporate […]

Reading Time: 6 minutesA good digital marketing strategy is one that empowers your brand, but a great digital marketing strategy is one that empowers your consumer. This saying is particularly true if you belong to the jewellery industry – where the customer is queen! Today, digital marketing for jewellery brands is no longer an option – it is […]

Reading Time: 6 minutesIt’s no secret that the world of digital marketing is constantly in a state of flux. What works today might be completely obsolete tomorrow. If your brand is still continuing to use the same techniques in 2019 as you did in the previous year, expect to see declining results. To ensure your brands stay on […]

Reading Time: 4 minutesWe earlier shared the worlds’ best digital marketing blogs which covered a comprehensive range of the kind of content that is being created and shared worldwide. And then we got to wondering, how well-versed in the Indian market with the digital era? An increasing number of Indian brands are going digital and the key is […]

Reading Time: 6 minutesThe Over-the-top (OTT) content is the next big thing in video content according to the report  ‘Entertainment Goes Online’ published by the Boston Consulting Group. OTT is video content consumed over the internet as opposed to traditional media. The report states that the OTT market is estimated to become a $5 billion market by 2023. […]

Reading Time: 3 minutesAs a landmark development, YouTube has now expanded its non-skippable ad format to more creators, brands and advertisers who are looking to monetise their content. One of the many advantages of non-skippable ads is that your brand can reach its target audience with a complete message.  Also, since there is no option to skip the […]

Reading Time: 2 minutesSocial Beat was the second company that I interned with and the leap from the previous one to Social Beat was huge. The learning curve was steep and it was not restricted to my domain/department alone. Unlike many other companies, I got to learn how the other teams work as well. A few things that […]