Exploring the intersection of
everything that’s digital

Reading Time: 3 minutesWhen I was interning at Social beat, I didn’t know what I wanted to do. It was my first time coming to an office every day and all I wanted to do was learn. I interned for about 3 months with the video team before becoming a full-time employee. I’d like to thank my mentor […]

Reading Time: 6 minutesIf your brand has visually appealing products or a unique story to tell, there cannot be a better stage than Instagram. From luxury brands to media houses to automotives, each have carved a niche of their own and are leveraging Instagram for their businesses. In fact, automotive brands are the most engaged and well-represented. Lot […]

Reading Time: 8 minutesProgrammatic advertising is considered to be one of the biggest digital marketing trends in 2019 and Google has predicted that 60% of its advertising budgets will be put towards programmatic by the end of this year. Although programmatic advertising has taken over a fair share of the digital advertising space, there is still a level […]

Reading Time: 2 minutes  It is safe to say that the user experience offered by the digital assets of a brand either makes or breaks its online image. The exponential growth of mobile users in the past few years has made it imperative for companies to up their game while engaging with the next billion internet users. This […]

Reading Time: 2 minutesI interned with the content team for a brief period of time. As a biology student in school and college, writing was something completely new to me, especially professional writing. I walked into Social Beat clueless about the field but with the hope and willingness to learn anything and everything that was required of me. […]

Reading Time: < 1 minuteSuneil Chawla recently participated in the Pitch CMO Summit 2019 held in Bangalore. The Pitch CMO Summit is a flagship property of exchange4media group, and the presenting partner for the event was The Hindu. Each year the summit focuses on current and relevant marketing topics, in the transforming global market. This year’s theme for the […]

Reading Time: < 1 minuteI joined as an intern in Social Beat a few months after graduation. The first time I entered Social Beat, I was nervous and was worried about accustoming myself to a new organisation. However, I overcame that fear very easily. All the employees were welcoming from the first day and ensured that I felt like […]

Reading Time: 3 minutesPage loading speed and mobile-friendliness have been among the most important Google ranking factors. To combine the two, Google has worked towards making mobile pages load faster with the help of an open-source framework which is called AMP (Accelerated Mobile Pages). AMP is considered to be one of the best ways to build good web […]

Reading Time: 2 minutes2nd April 2019: Social Beat, one of India’s leading digital marketing agencies,  bagged two top awards in the ‘Digital’ category at the recently held ‘Maddys 2019’ in Chennai. The first, a Gold Award, is for the Best Use of Digital for Klay Schools, and the second, a Bronze, for the Best Digital Public Service for […]

Reading Time: < 1 minuteIndia’s regional language internet users are estimated to grow at a CAGR of 18% versus English language users at 3%. In fact, by 2012, 9 out of 10 new internet users will browse the internet in their own vernacular. Affordable smartphones and low-cost data plans have also acted as catalysts, further driving the growth of […]