Reading Time: 7 minutesIf the last few years were about scale, 2026 is about signal. We predict 6 big shifts in the marketing space in the coming year: Search will move from keywords to...
Reading Time: 8 minutesProgrammatic advertising is considered to be one of the biggest digital marketing trends in 2019 and Google has predicted that 60% of its advertising budgets will be put towards programmatic by the end of this year. Although programmatic advertising has taken over a fair share of the digital advertising space, there is still a level […]
Reading Time: 2 minutes It is safe to say that the user experience offered by the digital assets of a brand either makes or breaks its online image. The exponential growth of mobile users in the past few years has made it imperative for companies to up their game while engaging with the next billion internet users. This […]
Reading Time: 2 minutesI interned with the content team for a brief period of time. As a biology student in school and college, writing was something completely new to me, especially professional writing. I walked into Social Beat clueless about the field but with the hope and willingness to learn anything and everything that was required of me. […]
Reading Time: < 1 minuteSuneil Chawla recently participated in the Pitch CMO Summit 2019 held in Bangalore. The Pitch CMO Summit is a flagship property of exchange4media group, and the presenting partner for the event was The Hindu. Each year the summit focuses on current and relevant marketing topics, in the transforming global market. This year’s theme for the […]
Reading Time: < 1 minuteI joined as an intern in Social Beat a few months after graduation. The first time I entered Social Beat, I was nervous and was worried about accustoming myself to a new organisation. However, I overcame that fear very easily. All the employees were welcoming from the first day and ensured that I felt like […]
Reading Time: 3 minutesPage loading speed and mobile-friendliness have been among the most important Google ranking factors. To combine the two, Google has worked towards making mobile pages load faster with the help of an open-source framework which is called AMP (Accelerated Mobile Pages). AMP is considered to be one of the best ways to build good web […]
Reading Time: 2 minutes2nd April 2019: Social Beat, one of India’s leading digital marketing agencies, bagged two top awards in the ‘Digital’ category at the recently held ‘Maddys 2019’ in Chennai. The first, a Gold Award, is for the Best Use of Digital for Klay Schools, and the second, a Bronze, for the Best Digital Public Service for […]
Reading Time: < 1 minuteIndia’s regional language internet users are estimated to grow at a CAGR of 18% versus English language users at 3%. In fact, by 2012, 9 out of 10 new internet users will browse the internet in their own vernacular. Affordable smartphones and low-cost data plans have also acted as catalysts, further driving the growth of […]
Reading Time: 4 minutesSocial Beat recently concluded the Digital Leadership Summit for 2019 held at Bangalore. The event was a grand success. With industry leaders sharing their insights. Mr. Atin Chhabra – General Manager, Marketing at Schneider Electric shed light on the digital transformation of B2B Customer Experience for large and diverse organizations like Schneider Electric. Here are […]
Reading Time: 4 minutesThe Digital Leadership Summit 2019 held at Bangalore was a massive success, to say the least. With insights shared by leaders of the industry. Mr. Ishan Gupta – Agency Lead, New Business at LinkedIn shed light on how companies and B2C brands can use LinkedIn as a platform to grow their business and how leveraging […]