Exploring the intersection of
everything that’s digital

Reading Time: 4 minutesWith 300 million active Indian users from diverse backgrounds, Facebook is one of the best platforms for brands to reach their target audience. However, the competition is undeniably high and brands need to constantly look out for ways to stand out. One of the most effective ways for brands to capture their audience’s attention completely […]

Reading Time: 4 minutesAs the saying goes – The only thing constant is change. Internet usage has evolved in India from being a mere medium to connect with friends to an expansive forum to grow your business and widen your reach. With the drop in the prices of smartphones and the introduction of affordable data plans by Reliance […]

Reading Time: 3 minutes16th November 2018, Mumbai – We at Social Beat organised the second edition of our Digital Leadership Summit – a convergence of several business leaders across industries. The first edition took place at Chennai with a focus on driving ROI from digital marketing. One of the biggest talking points of the Summit this year was […]

Reading Time: 2 minutesWe are happy to announce that our co-founder Vikas Chawla, Head of Social Media Innovation – Anuradha Nair and Creative Head – Panisa Shah have received nominations under the first edition of Social Samosa’s 40 Under 40. Social Samosa 40 Under 40 is a salute to pioneers in the field of marketing and advertising in […]

Reading Time: 9 minutesWhatever be the type of business you are running or the industry you are from, generating leads is what it all comes down to. Without leads, a business has no profit, no revenue and ultimately, no business. However, generating these leads can be a major challenge for companies in the B2B space. Most B2B businesses […]

Reading Time: 2 minutesLast month, Google introduced a contact form extension for search ads and following its success, they are now replicating it for YouTube TrueView for action. This pre-filled form extension will allow advertisers to generate leads from a channel that has always been known for its top-of-the-funnel marketing approach. Excited to know more? Read on. How […]

Reading Time: 3 minutesA lot of brands are making the shift from traditional advertising to YouTube ads and there is no surprise why. Marketers have always opted for YouTube ads for top-of-the-funnel objectives like brand awareness and recognition. But, with YouTube introducing custom intent audiences for better targeting, you can now reach potential consumers who are on the […]

Reading Time: 2 minutesAt Social Beat, being imaginative and innovative is part of our DNA. We work hard to reach our client’s goals and exceed their expectations. So it’s always a wonderful feeling when accolades come our way! The recently concluded Big Bang Awards 2018 by The Advertising Club, Bangalore was a celebration of India’s digital advertising talent. […]

Reading Time: 7 minutesThe modern concept of insurance might have started in the 17th century, but consumers and their decision-making processes have changed drastically over time. Modern-day consumers, with the power of the internet at their fingertips, are more informed now than ever before. Prior to making a purchase decision, they extensively research various plans, read reviews about […]

Reading Time: 5 minutesAs the saying goes, “Everything old becomes new again”.2018 has witnessed a definite shift in design, setting precedence for the years to come. Graphic design trends from the past are taking centre stage with a new, fresh and modern twist added to them. Few of the major trends include exploring the 3-dimensional realm, rich photography […]