Reading Time: 7 minutesIf the last few years were about scale, 2026 is about signal. We predict 6 big shifts in the marketing space in the coming year: Search will move from keywords to...
Reading Time: 7 minutesConsumers are spoilt for choices across multi-devices and multi-channels, thus making sales competitive for marketers. As consumers become more and more digitally sound, marketers constantly feel the need to evolve and source new ways to reach their relevant audience to drive long-term online sales. This has lead marketers to venture out and capitalise on brand […]
Reading Time: 7 minutesWhen it comes to search engine optimisation (SEO) and digital marketing for your business, one must pay attention to things beyond just the website, especially if you own a local business. In the past couple of years, digital marketers have gradually understood the importance of strong online marketing efforts that include local SEO and Google […]
Reading Time: 5 minutesFrom merely a selfie-sharing app, Instagram has come a long way and now has over 300 million monthly active users sharing 70 million photos per day that garner over 2.5 billion likes daily. Instagram recently launched a new feature named stories, which has a striking resemblance to Snapchat’s feature of the same name. They are essentially photos and […]
Reading Time: 4 minutesHere is a happy news for all you Snapchat lovers! Snap.Inc has introduced this cool and fun pair of spectacles to help you shoot videos on the go. With Instagram now having the story feature, which is one of the major USP of Snapchat, snap decided to introduce a new hardware to stay ahead of […]
Reading Time: < 1 minuteFour years of sugar, spice and everything nice has made Social Beat what it is today and as we step into our 5th year, we would like to thank each and every team member for their significant contribution to our growth and success. Its been a phenomenal year – right from turning Google Premier Partners […]
Reading Time: 4 minutesOptimising your website Google search results is probably one of the most important things a brand can do. This is usually called SEO (Search Engine Optimisation) and is one of the least understood concepts in the marketing world. While SEO has changed over the last 10 years, its fundamentals remain the same and I have […]
Reading Time: 2 minutesWe are glad to Partner with the Orange Flower Awards, organised by Women’s Web. The Orange Flower Awards are India’s first awards for women for digital excellence. The initiative aims at recognising women who are digital creative superstars. This encompasses women who are writers, cartoonists, social media mavens, photographers. The Women’s Web is an online […]
Reading Time: 3 minutesIt was a delightful day when we got the news of being invited for the Google Partner Summit and being upgraded to a Premier Google Partner. So when the time came, Rohit & I packed our bags and took the journey to cover 13,876 kms from Chennai to San Francisco. The journey was not just […]
Reading Time: 5 minutesWhile Indians scurry around exchanging their notes, Americans stand in shock and awe over the result of their votes. Donald Trump emerged victorious on Tuesday as America’s President-elect, leaving a rather uncomfortable feeling on the rest of the world. It’s only a matter of time before the dust settles and reality bites, as “The Donald,” […]
Reading Time: < 1 minuteSmall and mid sized businesses are indeed the backbone of India’s economy and digital marketing can be a powerful medium for SMEs, especially when you can get more through targeted marketing. This is the purpose with which Facebook India launched their SME India Council last year and this year we extremely excited to be part of […]