Reading Time: 7 minutesIf the last few years were about scale, 2026 is about signal. We predict 6 big shifts in the marketing space in the coming year: Search will move from keywords to...
Reading Time: 7 minutesMike Henry, a renowned writer in the media industry, once wisely said, “We’re in the operating world where one good video can lead to a massive social following.” With video being one of the trends to watch out for in the coming years, Mark Zuckerberg too joined the bandwagon and launched Facebook Live, allowing millions […]
Reading Time: 3 minutesThe seventh edition of the Digital Chai Pe Charcha was held in Workafella, one of the best business centres in Chennai on 8th October, 2016. The event saw over 25 participants who were a mix of entrepreneurs, digital marketers, and professionals. User Experience, an important element in any website or app these days, the entire […]
Reading Time: < 1 minuteEarlier today, I spoke to a packed audience of retailers (omni channel and offline retailers) at the Chennai Retail Summit held by Retail Association of India (RAI) at ITC Grand Chola. I spoke on Winning the Connected Consumer, The Digital Way and you can see my slides below. Local SEO and digital marketing for retailers is […]
Reading Time: 6 minutesFor a fashion brand to be successful, the people behind it must understand, they are not just selling a product, they are selling an entire lifestyle! This has become increasingly easier to convey to the customers, since social media made their entrance. The use of social media in the fashion retail industry is on the […]
Reading Time: 4 minutesBelow is the gist of the panel discussion on Making Content Marketing work for your Brand at the Digital Leadership Summit In Chennai In August 2016. We had two panellists moderated by Mr Prem Kumar Sivakumaran from The Smart CEO Magazine: Ms D Vijayalakhmi – Murugappa Group and Mr Rajasekar KS – matrimony.com. Summary of […]
Reading Time: 7 minutesWhen we conducted our Indian Industry Digital Marketing Survey we found that many brands were facing challenges in measuring the return that their digital marketing and social media marketing efforts were giving. Hence, we included an eclectic panel discussion on “Measuring ROI of Digital Marketing” at our Digital Leadership Summit. We had four panelists moderated […]
Reading Time: 4 minutesBelow is the gist of the talk given by Mithun Sacheti on “How Digital drove the success of Carat Lane” at the Digital Leadership Summit in Chennai in August 2016. Key Highlights from his talk include: Discovery is going to be driven by digital, consumption will remain omnichannel depending on the product/service Consumers often make […]
Reading Time: 3 minutesThe sixth edition of the Digital Chai Pe Charcha was held at our office on 27th August 2016. It received an excellent response with about 15 participants including entrepreneurs, professionals, digital marketers and social media influencers taking an active part. The topic of discussion was the secret to a successful Influencer marketing campaign. Here’s a […]
Reading Time: 5 minutesWhile some might say that digital has opened the doors to online players and has blurred the existence of local retail stores, new research says that the relationship between digital marketing & in-store shopping is far more interconnected than that. Foot traffic & word-of-mouth which were the assets of offline retailers before digital & mobile […]
Reading Time: 7 minutesFacebook Marketing has become an integral part of any digital marketing strategy and it has revolutionized the way we look at the online marketing industry. Over the last 12 years, Facebook has seen a 360-degree shift, transforming from a simple social networking site to the face of a multi-billion dollar company allowing brands to find […]