Reading Time: 7 minutesIf the last few years were about scale, 2026 is about signal. We predict 6 big shifts in the marketing space in the coming year: Search will move from keywords to...
Reading Time: 5 minutesWhile some might say that digital has opened the doors to online players and has blurred the existence of local retail stores, new research says that the relationship between digital marketing & in-store shopping is far more interconnected than that. Foot traffic & word-of-mouth which were the assets of offline retailers before digital & mobile […]
Reading Time: 7 minutesFacebook Marketing has become an integral part of any digital marketing strategy and it has revolutionized the way we look at the online marketing industry. Over the last 12 years, Facebook has seen a 360-degree shift, transforming from a simple social networking site to the face of a multi-billion dollar company allowing brands to find […]
Reading Time: 4 minutesAccording to HT Digital and IMRB Report (India) on “Student online behavior,” 93% of students access the Internet every day and 73% of students use the mobile phone. Nearly 91% access the internet to collect information about colleges and courses. Thus, going online for universities and colleges has become inevitable. Although this calls for investments […]
Reading Time: 4 minutesKey Highlights from the Social Beat Digital Leadership Summit 2016: Measuring ROI from digital marketing and content marketing are the biggest challenges faced Carat Lane tracks 4000 data points in order to measure the effectiveness of its marketing campaigns – says Mithun Sacheti, Founder of Carat Lane Lifetime value of the customer is key to […]
Reading Time: 6 minutesA picture speaks a thousand words, a phrase that we are all familiar with. Snapchat, a social media messaging app proves this phrase right. Similar to Instagram, Snapchat allows users to share pictures and videos for a set amount of time with friends after which the picture self-destructs. It was launched by Evan Spiegal and […]
Reading Time: 4 minutesWho doesn’t love a good story? We, humans are inherent suckers for good stories. They make us feel happy, sad, motivated, joyous, angry and the way they touch us and impact our thoughts, nothing else can. There is a reason why we spend hours binge-watching series, or why we watch movies or bury ourselves in […]
Reading Time: 5 minutes“Once Upon A Time…” Those four words, when combined, either embraces nostalgia or a magical moment about to be told… a story! Story telling has been prevalent since the days of cave writings. However, as mankind progressed, new technologies emanated; and with superhighways of online interactions, brands are constantly swimming against a ferocious tide of […]
Reading Time: 4 minutesOnline Reputation Management has become an integral part of any brand’s digital strategy, as the online consumer base is constantly growing. According to a recent survey, 70% of Indians online prefer or have used Social Media for customer service or purchase recommendations at least once. With more and more consumers actively sharing and looking out […]
Reading Time: 3 minutesHighlights from the Social Beat Digital Marketing Industry Report 2016: Brand Awareness & Lead Generation are the primary goals for most brands Measuring ROI from digital marketing is the biggest challenged faced 87% brands leverage digital & 38% of them allocate 1/3rd budget to digital marketing Facebook & Google are still the most popular digital […]
Reading Time: 4 minutesAnalytics is by far one of the most important tools to help a company sell on the social media platform. Yes, driving traffic to the website is equally important, but how do you find out what happens after that? That is where web and social media analytics comes to play. Every social networking site has […]