Reading Time: 7 minutesIf the last few years were about scale, 2026 is about signal. We predict 6 big shifts in the marketing space in the coming year: Search will move from keywords to...
Reading Time: 4 minutesMuch has already been said and written about managing brands: creating awareness and loyalty, refreshing them, launching brand extensions successfully and increasing revenues from a brand’s franchise year after year. Companies like P&G and Unilever honed this to a fine art and became sought after employers by eager MBAs raring to manage brands. This was […]
Reading Time: 5 minutesMicro Moments has become a buzzword in the digital marketing environment in recent times. Especially, after Google’s content marketing team, Think with Google, came up with this phrase, more and more digital marketers are trying to utilize the micro moments to benefit their brands. To start with, more and more consumers are using smart phones for most […]
Reading Time: 3 minutesComScore recently published a report that highlights the advertising benchmarks for the year 2016. As a leading global cross-platform measurement company that accurately assesses audiences, brands, and consumers, comScore has analyzed and published a report on how ad blocking, invalid traffic, and viewability of ads are impacting delivery of advertisements across the globe. The report […]
Reading Time: 18 minutesThe real estate industry in India and Bangalore in particular is growing rapidly with real estate companies establishing new developments in and around the city. Real estate developers are also using digital marketing to update their clients and potential clients on the new projects and any exciting news that they may have. From opting for […]
Reading Time: 8 minutesSocial recruiting is one of the latest recruitment methods in the industry. Recruitment has seen a 360-degree shift in the way how employers connect with potential candidates. Professional recruiters and employers have moved away from traditional methods like newspaper ads to newer techniques and are using social media channels for talent acquisition. Social recruiting is […]
Reading Time: 4 minutesIt was a full house at the Social Media Week, Bangalore this year! A great line up of speakers and interesting mix of panel discussions kept us all hooked to our seats. The event was organized over two days and witnessed some great industry experts share their knowledge and experiences with the crowd. Be it […]
Reading Time: 5 minutesIndia’s Silicon Valley, Bangalore boasts of over 1700 startups and is considered as the world’s second fastest growing startup ecosystem. The city has some of the most successful and funded startups such as Flipkart and Urban Ladder. So what makes these startups so successful? Great Product + Great Marketing = Successful Startup Startups are leveraging […]
Reading Time: 3 minutesOn 29th April, a Friday, instead of our usual chit-chat sessions (conducted every Friday to share knowledge & learning from varied spheres of life), we did something different! The entire team received a new plan wherein we were all assigned a unique task! Being in the digital marketing industry, we are usually immersed in technology. […]
Reading Time: 7 minutes Understanding User experience and its importance The father of UX – Don Norman defines user experience as a science that encompasses all aspects of the end-user’s interaction with the company, its services and its products. User experience takes more than just defining it. Let’s relate it to the real model. What makes shopping fun? Most […]
Reading Time: 3 minutesHave you written a blog post or a great story but have no idea where to look for pictures to accompany the same? Or are you looking for some high quality images for your design project? Well, worry not! We have put together a list of best websites for buying royalty free images in India. […]