Reading Time: 7 minutesIf the last few years were about scale, 2026 is about signal. We predict 6 big shifts in the marketing space in the coming year: Search will move from keywords to...
Reading Time: 8 minutesEvery brand or website targets ranking on top of search results but achieving the same requires a lot of effort over a period of time. The search engine rankings are determined by a variety of factors. Mobile-friendly nature of your website, On Page SEO, Content quality & freshness, Number of backlinks and relevance to the […]
Reading Time: 4 minutesIn a space as dynamic as digital marketing where things change rapidly (Google, for example, updates its search algorithm 500 to 600 times a year), it is fairly difficult to predict with certainty how things will turn out in a year. Nevertheless, digital marketing is all about catching the best trends early and leveraging them. […]
Reading Time: 4 minutesGot good content up on your website but not sure how to promote it? You’ve landed on the right page to find out the answers. What are Social Bookmarking Websites? Websites that help internet users to search, store or manage content they are interested in and share it across networks. These social bookmarks are created […]
Reading Time: 4 minutesContextf At the beginning of 2015, we had spoken about how social media analytics is going to change in 2015, especially for ecommerce companies. Since then we have seen significant strides in multiple aspects. Each of the social media channels, their targeting and analytics has become a lot more powerful. In terms of integrated CRMs […]
Reading Time: 4 minutesEvery marketing expert knows the importance of content marketing. It is a great way to engage with customers and to provide them with knowledge. Creating content that is both relevant and valuable to its target audience is at the very heart of effective content marketing. With the growth of mobile and internet in India, every town […]
Reading Time: 9 minutesSearch Engine Optimisation SEO is critical for most businesses and especially for ecommerce businesses. We did put up a slideshare on the basics of SEO for Entrepreneurs which covers aspects like on page SEO, content marketing & amplification, mobile responsiveness and link building. We always recommend White Hat SEO so its also important to be […]
Reading Time: < 1 minuteHave a particular interest that you are extremely passionate about? Then blogging is the perfect way to start exploring your interest. Blogging is a hobby or a way to build your brand. It is a powerful tool, which can be a great PR for you and your brand. A blog is a simple, easy-to-use platform […]
Reading Time: < 1 minuteOn 9th Oct 2015, CII organized the Micro, Small & Medium Enterprises Conference with the theme “Strategies for the Future”in Chennai, India. Our Co-Founder, Vikas Chawla took a session on Effective Digital Marketing to generate Business for B2B to a packed audience at Hilton. It was followed by a very interesting Q&A on the challenges faced by B2B […]
Reading Time: 4 minutesYou cannot acquire a customer for life. In ecommerce, loyalty is a thing of the past. Many startups and new businesses struggle to find the right balance between customer acquisition & retention. This is especially true for the ecommerce industry. In the quest to growth hack to the next level, ecommerce businesses go all out […]
Reading Time: 4 minutesInstagram allows companies to tell a visual story, to develop brands and to be engaged with customers. But just 28% of marketers currently use Instagram for their businesses. Popularity of Instagram in Google Trends shows a really fast growth for the last years. So it’s time to start with Instagram marketing. Here is a list of top 10 […]