Exploring the intersection of
everything that’s digital

Reading Time: 3 minutesHave you ever started planning your market research and then realized that you don’t know which target market you need to be studying to get your desired results? Yes, me too! Whether you’re a startup or an accomplished company, asking the wrong people the right questions will always end up with a flawed analysis. So […]

Reading Time: 7 minutesB2B content marketing has always been important, but with live conferences and trade shows getting canceled, the importance of B2B content is skyrocketing. Unlike B2C sales, B2B decision-makers don’t have to deal with pushy salespeople. They tend to search and sift through information online and consume content that drives their purchase decisions.  Hence, creating targeted […]

Reading Time: 5 minutesToday, almost everything is online. Brands are increasingly looking at digital marketing professionals to help them make the transformation from offline to online. Here’s where a need for an MBA in digital marketing steps in. Digitization is increasingly influencing the way businesses function across sectors and has changed the way advertising works.  This changing digital […]

Reading Time: 5 minutesPopular events play a vast role in capturing the consumer’s mindshare. Brands need to understand how they can leverage the topical season to drive maximum growth. Why Must Brands Leverage Topical content? Build the Top of the Funnel: With video and image ads, engaging campaigns for these events can help build massive Top of the […]

Reading Time: 3 minutesFacebook Ads for e-commerce is a great way to not only generate traffic to your website but also increase sales for your brand. Running a blend of Dynamic Product Ads as well as conversion Ads for your e-commerce business can help increase your ROI on several online marketplaces. Facebook enables the retargeting of users who […]

Reading Time: 4 minutesAnyone can be a market researcher with a little bit of training and understanding. One of the best practices a good researcher follows is avoiding any research blunders! To make it easy for you, we have listed down 8 of the most common mistakes made by companies during market research & how to avoid them. […]

Reading Time: 4 minutesThe pandemic, last year, brought about a wave of digital transformation in the country. Due to lack of choice or concerns about safety or just plain convenience, consumers started taking to digital ways to fulfill their needs. This change in behaviour boosted the growth of the e-commerce industry in India. The last few years had […]

Reading Time: 5 minutesIPL – it’s that time of the year again and we are as excited as you are! Yes, it’s not the same as before and we can’t cheer our favorite teams directly from the stadium but we know our enthusiasm has not died. Also, the safer we are the better, right?   Who doesn’t love […]

Reading Time: 9 minutesCOVID-19 has created a new halo of importance around content marketing. Business is down and companies simply don’t have the budgets to spend on paid marketing. So, who can they turn to, during these times of distress? Content marketing, of course! Never before, has the power of organic marketing been this profound. Organic marketing is […]

Reading Time: 7 minutes“Consumer centricity comes from talking to consumers every few days and that should be a part of your organization culture” True words spoken by Manish Makhijani during our insightful webinar session with him. Manish Makhijani is the Global PDC Director at Unilever and he is the Vice President of The Market Research Society of India(MRSI). […]