Reading Time: 7 minutesIf the last few years were about scale, 2026 is about signal. We predict 6 big shifts in the marketing space in the coming year: Search will move from keywords to...
Reading Time: 5 minutesPopular events play a vast role in capturing the consumer’s mindshare. Brands need to understand how they can leverage the topical season to drive maximum growth. Why Must Brands Leverage Topical content? Build the Top of the Funnel: With video and image ads, engaging campaigns for these events can help build massive Top of the […]
Reading Time: 3 minutesFacebook Ads for e-commerce is a great way to not only generate traffic to your website but also increase sales for your brand. Running a blend of Dynamic Product Ads as well as conversion Ads for your e-commerce business can help increase your ROI on several online marketplaces. Facebook enables the retargeting of users who […]
Reading Time: 4 minutesAnyone can be a market researcher with a little bit of training and understanding. One of the best practices a good researcher follows is avoiding any research blunders! To make it easy for you, we have listed down 8 of the most common mistakes made by companies during market research & how to avoid them. […]
Reading Time: 4 minutesThe pandemic, last year, brought about a wave of digital transformation in the country. Due to lack of choice or concerns about safety or just plain convenience, consumers started taking to digital ways to fulfill their needs. This change in behaviour boosted the growth of the e-commerce industry in India. The last few years had […]
Reading Time: 5 minutesIPL – it’s that time of the year again and we are as excited as you are! Yes, it’s not the same as before and we can’t cheer our favorite teams directly from the stadium but we know our enthusiasm has not died. Also, the safer we are the better, right? Who doesn’t love […]
Reading Time: 9 minutesCOVID-19 has created a new halo of importance around content marketing. Business is down and companies simply don’t have the budgets to spend on paid marketing. So, who can they turn to, during these times of distress? Content marketing, of course! Never before, has the power of organic marketing been this profound. Organic marketing is […]
Reading Time: 7 minutes“Consumer centricity comes from talking to consumers every few days and that should be a part of your organization culture” True words spoken by Manish Makhijani during our insightful webinar session with him. Manish Makhijani is the Global PDC Director at Unilever and he is the Vice President of The Market Research Society of India(MRSI). […]
Reading Time: 4 minutesWhy content promotion is essential Good content promotion techniques can go a long way in effectively building brand recall and trust with a brand’s target audience. This calls for a calculated SEO content strategy. SEO is a key ingredient in every business’ digital marketing strategy. The COVID-19 pandemic has made all understand the potential of […]
Reading Time: 6 minutesAs shopping patterns continue to evolve thanks to Covid 19, even mobile and digital wallets in India small-time have evolved with it. With UPI making payments seamless, mobile wallets and digital payment apps have been surpassing credit card usage and are slowly beginning to replace the traditional payment methods. A mobile wallet or digital wallet, […]
Reading Time: 6 minutesThe COVID-19 pandemic created a massive impact on digital marketing companies. Many businesses had to shift online and rethink their strategies, so the demand for digital marketing services rose. 2020 also saw an increase in competition for holding a strong online presence. To establish the same, SEO and content marketing is of vital importance. Out […]