Reading Time: 7 minutesIf the last few years were about scale, 2026 is about signal. We predict 6 big shifts in the marketing space in the coming year: Search will move from keywords to...
Reading Time: 3 minutesIf you are planning to build a website in the near future, you might be confused on which platform to use. While there is a whole bunch of content management systems (CMS) in the market, you might want to use the platform that allows you to do it without worrying too much about the technical […]
Reading Time: < 1 minuteThe latest buzz word in the digital marketing world that is steadily catching up with brands is ‘Influencer Marketing’. Western companies have leveraged this strategy of marketing for the past few years and the trend is quickly catching up with Indian brands as well. Brands in India have actively come up with successful influencer campaigns […]
Reading Time: 5 minutesLive Chat is an efficient communication medium for proactively engaging customers and converting them into leads. This can be done at ease with the help of well trained agents using some of the many Live Chat tools avalable. However, deciding which one to pick be a bit confusing. Hence, we have put together a list […]
Reading Time: 2 minutesVideos are a powerful form of content. You may easily get bored reading long articles but watching videos cannot easily tire you. According to Digital Sherpa, watching videos comprises 1/3rd of all online activity & increases people’s understanding of a product/service by 74%. And speaking about videos, YouTube is the biggest platform used for uploading […]
Reading Time: 3 minutesAs the growing digital population is all set to rock India’s economy and business landscape, it has become vital for businesses to go online as well. A budding entrepreneur who is looking at selling his products online can create his own e-commerce website or sell products on other online marketplaces such as Flipkart, eBay, Amazon, […]
Reading Time: 3 minutesProduct Photography is an important design element for an e-commerce portal, as the sense of sight plays a major role in online shopping. One of the challenges for an e-commerce site is to satisfy the needs of a customer wanting to touch and feel the product before buying it. Visually appealing product images have the […]
Reading Time: 6 minutes“In digital marketing, if you stop learning, you die!” For all those who work, think & breathe digital, this holds true. Digital Marketing is a dynamic, ever-evolving and fast space. This space is so rapid that each day brings along a new lesson, a new idea, and a new angle. The best part is there […]
Reading Time: 6 minutesIn today’s digital world the key for your business to perform well online is to reach the top of the SERPs (Search Engine Result Pages) and for this to happen your website must deserve to be at the top (We have a slideshare on basics of SEO from an entrepreneurs’ perspective which may be of […]
Reading Time: < 1 minuteTracking results is paramount not only for an entrepreneur or a startup but also for large enterprises. Google Analytics is the most popular Website Analytics Tool with close to 20% of all websites using it (as per Built With). Using the tool, one can analyse data on a monthly basis to understand who is coming to […]
Reading Time: 4 minutesIndia is a significant market for social media giants. We have 100m+ users on Facebook and over 33 million users on Twitter. Mobile web penetration has also been one of the main contributors in the active social media usage. Almost 84% of the 100 million users on Facebook access it through their mobile phones. Keeping […]