Reading Time: 7 minutesIf the last few years were about scale, 2026 is about signal. We predict 6 big shifts in the marketing space in the coming year: Search will move from keywords to...
Reading Time: 6 minutes“In digital marketing, if you stop learning, you die!” For all those who work, think & breathe digital, this holds true. Digital Marketing is a dynamic, ever-evolving and fast space. This space is so rapid that each day brings along a new lesson, a new idea, and a new angle. The best part is there […]
Reading Time: 6 minutesIn today’s digital world the key for your business to perform well online is to reach the top of the SERPs (Search Engine Result Pages) and for this to happen your website must deserve to be at the top (We have a slideshare on basics of SEO from an entrepreneurs’ perspective which may be of […]
Reading Time: < 1 minuteTracking results is paramount not only for an entrepreneur or a startup but also for large enterprises. Google Analytics is the most popular Website Analytics Tool with close to 20% of all websites using it (as per Built With). Using the tool, one can analyse data on a monthly basis to understand who is coming to […]
Reading Time: 4 minutesIndia is a significant market for social media giants. We have 100m+ users on Facebook and over 33 million users on Twitter. Mobile web penetration has also been one of the main contributors in the active social media usage. Almost 84% of the 100 million users on Facebook access it through their mobile phones. Keeping […]
Reading Time: < 1 minuteVoice of the Brand or Customers? Social media marketing has brought about a quantum shift in the way marketing is done. It has moved the focus from “The Voice of the Brand” to “The Voice of the Customer”. The balance of power in the purchase funnel is now more skewed towards the customer & his peers, […]
Reading Time: < 1 minuteAs part of our in-house knowledge sessions we have created a slideshare on the basics of Search Engine Optimisation from the perspective of entrepreneurs. It include insights on creating content for users, site speed, creating good quality links as well as influencer marketing & blogger engagement. We have also added our insights on how to track […]
Reading Time: 2 minutes The digital space has seen a lot of discoveries recently, Real-Time Covers or Live Covers for Facebook being one of them. LiveCover.com is one of the first few companies to formally provide this interesting service to the brands that are present online. They offer a brand an auto-updating live Facebook cover that is based […]
Reading Time: < 1 minuteIndians seem to have become increasingly comfortable making high-value purchases such as apartments and plots of land online – if the stats of the recently concluded Great Online Shopping Festival are anything to go by. The GOSF turned out to be a big hit amongst real estate developers, as can be seen in this story […]
Reading Time: 2 minutesApart from 12th of December being a Friday & the birth day of Rajnikanth & Yuvraj Singh, we all had one more special reason to celebrate this day! It was the second anniversary of Social Beat, the brain child of Suneil Chawla and Vikas Chawla, who dreamt of creating a digital agency that is creative […]
Reading Time: 3 minutesTwitter is the fastest growing social media platform & the significance of Twitter can be emphasized by a simple fact that 8000 tweets per second is the average around the world. What it emphasizes is the fact that it gives a huge avenue for businesses to connect and engage with fans. But the question is […]