Reading Time: 7 minutesIf the last few years were about scale, 2026 is about signal. We predict 6 big shifts in the marketing space in the coming year: Search will move from keywords to...
Reading Time: 10 minutesIf there is one thing Covid 19 has taught us, is that brands now have a stong and viable channel to connect directly with consumers – and that channel is digital. With thousands of direct to consumer brands springing up, setting up your online store has never been more easy. When starting out a new […]
Reading Time: 4 minutesThe best marketers are the ones who constantly try to improve their craft, no matter how good they are at it already. If you are looking to read some offbeat, lesser-known marketing books that will help you in enhancing your marketing skills even more, here is a list of such books written by our very […]
Reading Time: 3 minutesIdentifying the right digital marketplaces is fruitful for e-commerce brands. Essentially these online marketplaces are Apps & websites for 3rd party vendors for selling online in India. From a consumer’s perspective, the online marketplaces enable them to compare a wide range of products. Thus, not only are they advantageous to consumers but also are favorable […]
Reading Time: 4 minutesInterstitial Ads: Meaning, Types and Best Practices. The pop-up ad was one of the most primitive digital ad formats used in the early days of the Internet. Users would notice large windows “popping up” in front of them we don’t see currently. Pop up blockers are created to help remove these ads. This makes the […]
Reading Time: 6 minutesBusinesses in India Growing Rapidly with Third-party DMPs: In India, businesses rely on insights from data management platforms to make informed decisions based on facts, trends, and statistical reports. However, with huge amounts of data gathering from the market, it can get difficult to store them. Hence, third-party data management is the solution. Third-party […]
Reading Time: 2 minutesI joined Social Beat as an Analytics Intern in December 2020 during the pandemic. I came across this internship opportunity via a Linkedin post and applied for it and within a few days, I went through the process and got selected. Being a fresher and having no experience with analytics and its tools, I had […]
Reading Time: 9 minutesWith the Indian internet population at over 650 million users (as of May 2022), the digital marketing industry is growing. With the industry showing an enormous projected growth potential and an expected paucity of trained professionals, many students, graduates and young professionals are looking to get on the digital marketing bandwagon. Owing to Covid 19 […]
Reading Time: 3 minutesHave you ever started planning your market research and then realized that you don’t know which target market you need to be studying to get your desired results? Yes, me too! Whether you’re a startup or an accomplished company, asking the wrong people the right questions will always end up with a flawed analysis. So […]
Reading Time: 7 minutesB2B content marketing has always been important, but with live conferences and trade shows getting canceled, the importance of B2B content is skyrocketing. Unlike B2C sales, B2B decision-makers don’t have to deal with pushy salespeople. They tend to search and sift through information online and consume content that drives their purchase decisions. Hence, creating targeted […]
Reading Time: 6 minutesToday, almost everything is online. Brands are increasingly looking at digital marketing professionals to help them make the transformation from offline to online. This is where the need for an MBA in Digital Marketing steps in. Digitisation is influencing the way businesses function across sectors, and it has fundamentally changed the way advertising works. This […]