Reading Time: 7 minutesIf the last few years were about scale, 2026 is about signal. We predict 6 big shifts in the marketing space in the coming year: Search will move from keywords to...
Reading Time: 10 minutesAre you wondering how to learn social media marketing? You’ve landed on the right page. Social Media Marketing is becoming one of the fastest-growing aspects of Digital Marketing, which enables marketers to increase their brand awareness to a greater extent. Covid 19 has only accelerated this trend even further. Marketing through Social Media is important […]
Reading Time: 2 minutesWith our workplaces and schools confined to our homes, group chats and video calls are the new normal post the spread of the coronavirus. Thanks to this, we have numerous video communication platforms, from both new and old brands, becoming a staple in our household. Currently, the Zoom meetings app sits at No.1 on the […]
Reading Time: 6 minutesMost of us are easing into the new normal, but we can’t help but wonder if we will go back to our way of life before the COVID-19 outbreak struck us. While some countries are quickly recovering from the virus attack, it is far from over for a few as they are still grappling with […]
Reading Time: 7 minutesWhat is programmatic advertising? Programmatic advertising is not as complex as it sounds. It is a way to buy automatically & manage digital campaigns, rather than buying them from publishers directly. Programmatic advertising is an automatic approach of RTB, which will be used on a particular inventory for a particular set of users. Demystifying the […]
Reading Time: 4 minutesWith the deadly virus and the national lockdown upon us, there has been very little to look forward to during this year. But thanks to OTT (Over the Top) platforms and the nation’s undying love for cricket, we are now anticipating the return of the fun-filled Indian Premier League (IPL) in the second half of […]
Reading Time: 5 minutesWhen you live the brand, it is so much easier to build it. Simeran Bhasin, Co-Founder of Innerwear Brand, BRAG, has lived by this policy that has constantly helped her gain over two decades of experience with brands across diverse consumer segments including kids, youth, and luxury. After having worked with Fastrack by Titan, Manipal […]
Reading Time: 2 minutesFacebook has launched Instagram Reels which is a 15-second short video post that can be shared on your story, feed or in the explore section.
Reading Time: 14 minutesEvery digital marketer needs these SEO tools to manage his performance and rank higher in SERPs. Find a list of the top free SEO tools here.
Reading Time: 2 minutesBranding Campaigns with YouTube Trueview on DV360 YouTube Trueview campaigns on DV360 provide more precise tracking with comprehensive targeting abilities. Advertisers can leverage Google audiences, 1st Party and 3rd Party data and create combined audiences to reach just the right target audience. It can track even view-through-conversions along with click-through-conversions at scale, completed views […]
Reading Time: 5 minutesEven if you’re new to the concept of image SEO and do not understand why an article would choose to talk about image SEO tips, hang on! Correct SEO practices are a goldmine waiting to be unleashed. I’ll just start by saying – all your digital marketing efforts will go in vain if you do […]