Reading Time: 7 minutesIf the last few years were about scale, 2026 is about signal. We predict 6 big shifts in the marketing space in the coming year: Search will move from keywords to...
Reading Time: 5 minutesHow a business will progress heavily depends on how it’s marketed, and in the 21st century, email marketing is one of the best methods. The invention of email marketing has eliminated the necessity to print out thousands of banners and posters, as it can reach beyond borders. However, this doesn’t imply that this comes free […]
Reading Time: 7 minutesProgrammatic advertising leverages the power of automated bidding for inventory in real time, which helps advertisers in delivering faster and smarter campaigns. India has seen exponential growth in programmatic advertising with 80% of the advertisers seeing efficient gains due to its effectiveness and the control it gives. The adoption of programmatic advertising in India is […]
Reading Time: 3 minutesDuring these times of the COVID-19 pandemic, more brands are trying to reach out to their customers digitally. With so much content floating out there, like thumbstopper videos and engaging vox-pop campaigns, it becomes difficult for a brand to capture the attention of a user online towards their offering. Facebook and LinkedIn, well-known platforms in […]
Reading Time: 5 minutesGone are the days when marketing used to be about intuition and gut feelings. Today, in a world where people use their phones for about 60% of their day, it’s extremely important for brands to understand what a typical day would look like in the lives of their consumers. What time would they wake up? […]
Reading Time: 4 minutesThere are many things uniting us during this lockdown. One of which is our online content consumption, particularly videos. Does it feel like you’ve seen everything? Admit it. At some point, we’ve literally become one of the several memes we share daily. Btw, my favorite pasta sauce (Arrabbiata FYI) tells me I eat healthy, read […]
Reading Time: 6 minutesInterest and investment in augmented reality and immersive digital marketing is greater than it’s ever been before. Through the journey of evolving brands, we have witnessed the adoption of a mobile-first creative approach. Augmented Reality marketing provides brands with a highly desired tool in their belt when it comes to driving sales and enhancing brand […]
Reading Time: 3 minutesAfter a core update at the start of the year in January, Google has announced the next update to its algorithms early this month, on May 4th. Each update affects Google’s search algorithms and is released with the intention to present information that is relevant and authoritative for any search result. What does the latest […]
Reading Time: 5 minutesIn a constantly evolving economic landscape, there are many challenges that marketing leaders need to overcome. They are under constant pressure to improve the efficiency of marketing campaigns by lowering acquisition costs and increasing profitability. There has also been a significant shift in the data landscape along with increasing privacy concerns after the GDPR and […]
Reading Time: 6 minutesThe new trendsetting kid on the block, TikTok has taken the media world by storm. TikTok’s explosive growth, compared to other social media platforms, quickly made it the most downloaded app worldwide. Covering 150 countries and regions in 75 different languages across Asia, America and Europe, it gained 1.5 billion downloads quickly across the globe. […]
Reading Time: 6 minutesThere are few instances in a brand’s lifetime when it encounters a real litmus test. A test to see if the brand values it professes and communicates time and again to its audience are genuine or just marketing fluff. Today, we see ourselves right in the midst of this test. As the Covid-19 coronavirus spreads […]