In today's competitive digital space, Social Beat and Murugappa are proud to have bagged four prestigious awards at MADDYS 2018 - a flagship event hosted by the Advertising Club Madras. MADDYS identifies and appreciates creative brilliance and industry benchmarks in media agencies from across the nation in more than 30 creative and media-oriented categories. 2018 witnessed the 37th edition of the MADDYS which was indeed a special one for us! We won 4 MADDYS in the following categories:
These awards were presented to us for our ground-breaking work on the Netizen campaign. Read on to know more.
Have you ever heard of the saying “If it is not on Social Media, it’s like it never happened”? Most of us are so addicted to social sharing platforms that the moment we spot something even remotely cute or unusual, our first instinct is to capture and share it. How would you feel if someone kept telling you what their day is looking like?
There is no doubt that social media has taken over our lives and has become an alternate universe that showcases the supernatural life we love to portray. However, in this quest to show the world how perfect we are, we tend to go overboard and become bad netizens. Addressing this issue, the Murugappa Group has come up with a series of funny yet thought-provoking videos that remind us how we are unintentionally causing havoc in the online space. They also create awareness on the right usage of social media. From snippets targeting the over-sharers in Social Media to the those who constantly update their feed with outdated posts, each video has a clerly cut-out target group with the common aspect of relatability.
With a total of over 14 million views on Facebook, almost 2 million on Youtube and 1.5 lakh shares across social media, it is safe to say that the "Good netizen good citizen" campaign has broken the internet. One of the the most popular videos is Update Azhagi.
As the name suggests, Update Azhagi is a shout-out to all the obsessive sharers in the digital world. These people love to share every instant of their day with the rest of the world, not realizing that their followers also include mere acquaintances and borderline strangers who really do not need to know every detail. If this post reminds you of an Update Azhagi in your life, tag them and let them know how you feel about it. After all, sharing is caring!
This video currently has reached more than 6 million people with 70,000 shares and is almost touching 5 million views. Since this video was conceptualised in Tamil, it was well accepted by the Tamil speaking community, proving that multilingual marketing can be a great approach.
Watch this space for more humorous videos with strong messages to ensure we all strive to be good netizens.
In 1639, a Nayak ruler handed over a small strip of land to the East India Company to build its trading warehouse. Little was known that it would lay the foundation for one of the historic cities of India in years to come.
22nd August, 2014 would mark the 375th anniversary of Chennai, earlier known as Madras. As part of the 375th anniversary celebrations, the Murugappa group has launched the #TheMadrasSong to celebrate the occasion & give a fitting tribute to the history, tradition, and culture of this city.
Check out the song that captures the soul of Madras:
In fact, the Murugappa group has planned a notable month-long campaign to celebrate the 375th year with already underway contests such as #FavMadrasMemory Map & photo contest, daily Madras trivia and the upcoming Murugappa Madras Quotient Quiz 4th edition on 6th September.
#FavMadrasMemory Map app that asks people to mark the spots that has given them their fondest Madras memory, has turned out to be very popular among the citizens here. It gives them a chance to reflect back to the memorable times spent in the city.
This is the time to be in Madras and enjoy the city at its best. Umpteen other events have been planned across the city such as quizzes, heritage walks, photo exhibitions, lectures, etc. Social Beat is proud to be associated with the #Madras375 Celebrations.
