In India, businesses rely on insights from data management platforms to make informed decisions based on facts, trends, and statistical reports. However, with huge amounts of data gathering from the market, it can get difficult to store them.
Hence, third-party data management is the solution.
Third-party data management collects digital information from various sources such as websites, apps or plugins. External parties will give the organisation rapid access to the main B2B and B2C data suppliers through the use of third-party data providers. As a result, you will get vital audience data for the business. You can use this data to curate personalised content that your target audience will find engaging. Several businesses in India are able to save time and money by adopting a third-party DMP platform.
Every business or organization needs audience data to understand the audience's preferences and to improve their customer experience. This is where data management platforms (DMP) come in. A data management platform is the backbone of marketing technology that provides a unified platform to store data related to advertising and marketing. This audience data is collected from a variety of first, second, and third-party sources. Using a third-party data management platform will help us to create a segmented audience.
The Top data management platforms in India are:
Lotame is a global data management platform that provides data from various sources such as mobile apps, campaign data, blogs and CRM tools. Lotame increases customer engagement and unifies data. It helps marketers to create a segmented audience based on demographics, buying behaviour, location and interests. Lotame is best for advertising agencies and marketers for industries such as finance, automotive, CPG, Retail, Travel, and hospitality.
The cost starts from $1.00 CPM per segment as a base price. In addition, the CPM price differs with business needs. Contact Lotame DMP (Data management platform) for further details.
The Salesforce DMP platform, previously known as KRUX, is an excellent third-party DMP for marketers to build customer relationships at a more granular level by capturing, unifying and activating data across multiple touchpoints. Salesforce uses artificial intelligence and machine learning to provide complete customer data to users. It helps in retaining existing customers through engagement strategy and also brings in potential prospects.
The cost of activation differs with business needs. Salesforce has customised pricing for sales, marketing, analytics, experience, success and many more streams. Contact Salesforce DMP (data management platform)for more details.
Nielsen Marketing Cloud is a remarkable piece of software for managing, modifying, activating, and analysing audience data. Nielsen DMP has over 60,000 audience groups and allows users to do journey analytics. It delivers targeted advertising and content across all paid and owned marketing execution channels. It gives you a unified view of your clients across all platforms, including offline, online, and mobile. It gives you access to your first-party consumer data as well as the Nielsen audience data collection to help you build precise insights across thousands of consumer behaviour factors.
The cost starts from $0.75 CPM per segment as a base price and also the CPM price differs with business needs. Contact Nielsen DMP (data management platform)for further details.
The Oracle Bluekai DMP is an online, offline, and mobile marketing platform built on cloud-based Big data that provides better results with greater ROI rates. Oracle Data, a 3rd party data management platform, has the flexibility to sell, buy and share data. BlueKai is well-known for efficient integration with third-party platforms. This is also the 2nd largest global platform and is easily accessible to over 300 partners. Marketers may benefit from users’ information on platforms, devices, and domains with high precision. It offers marketers a favourable outcome by delivering campaign data accurately from many platforms, devices, and domains.
Cost of activation:
The cost starts from $0.75 CPM per segment as a base price and also the CPM price differs with business needs. Contact Oracle DMP platform for further details.
Taboola is a 3rd party DMP platform that provides various types of audience lists from the data provider with a predicted cost per acquisition. Taboola DMP offers its services to advertising agencies, brands, and all businesses. Taboola data management is very transparent and easily accessible to the data of the best companies, Also the performance-based payment for the data when the customer clicks on it and locates the product, content, and landing pages by the data provider you chose.
Cost starting from $1.00 CPM per segment as a base price and also the CPM price differs with business needs. Contact Taboola DMP for further details.
Zeotap is in partnership with adobe solutions DMP which makes the Zeotap high-quality segments. Zeotap proven On measured demographics On-target percentage and other key performance indicator data are exceeding up to 6 times market benchmark. Zeotap has an integration with Adobe audience manager and adobe audience data marketplace. Zeotap makes it easier for the advertiser to collect the data of the current audience. Zeotap identifies its relevant audience and predicts customer behaviour better with its customer intelligence for the company. Zeotap offers accurate and verified data with a wider approach for brands to achieve their objectives. Over 1 billion quality data to achieve or overachieve clients from the campaigns run. Zeotap is best for brands, publishers and data partners.
Cost starting from $0.50 CPM per segment as a base price and also the CPM price differs with business needs. Contact Zeotap DMP for further details.
Zapr DMP provides offline and online media consumption-based audience engagement data from Granular Tv and mobile viewership. Over 1000 audience segments for every brand. Zapr works for the media industry such as media owners, broadcasters, advertisers, research companies, and end consumers.
Finally, choosing the right DMP for the company is important for better ROI . Select the right data aggregator which has a very strong understanding of your business and operations. Buying the Best DMP from the market needs lots of research. First, check the potential DMP provider from the website and contact them directly. Start talking about the marketing needs and the company's vision, and get a demo version of the DMP.
While choosing a data management platform, remember to choose one that provides:
In today's business world every company needs to find an audience that is relevant to their business and collect data that will help in growth from marketing spend. Choosing the right data management platform will help avoid data wastage and provide better visibility of the audience across all the platforms.
Lotame helps in the collection of data from anywhere and use it in the DMP for audience segmentation. You can select a specific audience to depend upon the demographics, interest, and action you want to target. Get a 360-degree view of audience attributes and behaviour of the consumer purchase. Lotame understands all your business needs with a consultative approach that gives better returns and solutions. Lotame is best suited for marketers, agencies, publishers, and media companies. With Lotame a leading health insurance company got an increase of 93% of customer acquisition. Media corp, a well-known media company in Singapore got a 570% increase in CTR with many other benefits. Last but not least choosing DMP with good customer service provides customer satisfaction which is what Lotame stands for.