Reading Time: 7 minutesIf the last few years were about scale, 2026 is about signal. We predict 6 big shifts in the marketing space in the coming year: Search will move from keywords to...
Reading Time: 3 minutesAfter the Cambridge Analytica controversy, Facebook has taken several important steps to tighten their data security. The multi-billion dollar social media platform recently announced a new set of amendments to their data policies. The question that has arisen is whether or not the recent changes in policies will affect brands and their advertising strategies. However, […]
Reading Time: 5 minutesGetting your business off the ground is a challenge faced by all startups. The key to a successful business largely depends on the kind of talent you hire which will eventually make or break your startup. But apart from finding good talent, the challenge for most startups is how to retain them, so they continue […]
Reading Time: 9 minutesWhether it is opening a bank account or investing in a mutual fund, most users first move is to “Google it.” In fact, according to Google’s Year in Search report, there has been more than 61% growth in personal loan queries and 72% growth in mutual fund queries. This statistic shows the growing need for […]
Reading Time: 4 minutesHighlights: 68% of brands leverage digital marketing to promote their products and services 42% of brands continue to use social media marketing as their primary form of digital marketing 33% of brands allocate over 40% of their marketing budget for digital 40% of brands say lead generation is their primary objective behind digital marketing Social […]
Reading Time: 4 minutesWith the Indian real estate space getting increasingly crowded, it has become a significant challenge for developers to differentiate themselves from their competitors. In order to stand out, real estate developers need to try something unique to gain the upper hand. With the tier II and tier III cities being active on the Internet and […]
Reading Time: 2 minutesIn the wake of the backlash that Facebook has been facing after millions of users personal information was leaked, the company has decided to cut off access to third-party data providers. Ad-targeting based on consumer data provided by third-parties allowed advertisers on Facebook to target consumers based on very personal, deep insights. This was made […]
Reading Time: 5 minutesTo mark its 10 year anniversary in India, YouTube hosted Brandcast 2018, an event to help marketers understand how Indians consume video content. Since it first launched in 2008, YouTube’s rising popularity has been inextricably linked with India’s own growth story, giving it a special understanding of the Indian internet audience. Today, around 225 million […]
Reading Time: 4 minutesCholamandalam Investment and Finance Company Limited (Chola), is the financial services arm of the Murugappa Group, providing a variety of loan options to its customers. The vision of Chola is to enable its growing clientele of over 8 lakh customers to enter a better life. Since Chola is a small loans provider, most of its […]
Reading Time: < 1 minuteWhether you are an enthusiastic start-up or a well-established organisation, there is no doubt that you are missing out on a pool of potential customers by not tapping the reach of digital marketing. Keeping this notion in mind, Social Beat and Google were proud to collaborate for yet another insightful session of Digital Bites. […]
Reading Time: 4 minutesOver the five years since our inception, Social Beat has consistently pushed the envelope and stood at the helm of digital innovations. This relentless drive towards perfection has been a key factor in the successful business results we have achieved for each of our clients. But the digital landscape within which we operate is continuously […]