Reading Time: 7 minutesIf the last few years were about scale, 2026 is about signal. We predict 6 big shifts in the marketing space in the coming year: Search will move from keywords to...
Reading Time: < 1 minuteOur co-founder Suneil Chawla was recently featured in the Times of India for his expert advice on taking the off-beat career path of a web developer. The article showcased valuable insights provided by professionals from various fields at an alternate career seminar. The objective was to inspire millennials to think out of the box and […]
Reading Time: 7 minutesIn today’s Internet-driven age, it is safe to say that if digital marketing is a game, leads are the prize. No matter what vertical of business your brand belongs to, one of the most important quantifiable dimensions that can measure the success of your online campaigns is the number of leads they generate. With so […]
Reading Time: 3 minutesAfter the Cambridge Analytica controversy, Facebook has taken several important steps to tighten their data security. The multi-billion dollar social media platform recently announced a new set of amendments to their data policies. The question that has arisen is whether or not the recent changes in policies will affect brands and their advertising strategies. However, […]
Reading Time: 5 minutesGetting your business off the ground is a challenge faced by all startups. The key to a successful business largely depends on the kind of talent you hire which will eventually make or break your startup. But apart from finding good talent, the challenge for most startups is how to retain them, so they continue […]
Reading Time: 9 minutesWhether it is opening a bank account or investing in a mutual fund, most users first move is to “Google it.” In fact, according to Google’s Year in Search report, there has been more than 61% growth in personal loan queries and 72% growth in mutual fund queries. This statistic shows the growing need for […]
Reading Time: 4 minutesHighlights: 68% of brands leverage digital marketing to promote their products and services 42% of brands continue to use social media marketing as their primary form of digital marketing 33% of brands allocate over 40% of their marketing budget for digital 40% of brands say lead generation is their primary objective behind digital marketing Social […]
Reading Time: 4 minutesWith the Indian real estate space getting increasingly crowded, it has become a significant challenge for developers to differentiate themselves from their competitors. In order to stand out, real estate developers need to try something unique to gain the upper hand. With the tier II and tier III cities being active on the Internet and […]
Reading Time: 2 minutesIn the wake of the backlash that Facebook has been facing after millions of users personal information was leaked, the company has decided to cut off access to third-party data providers. Ad-targeting based on consumer data provided by third-parties allowed advertisers on Facebook to target consumers based on very personal, deep insights. This was made […]
Reading Time: 5 minutesTo mark its 10 year anniversary in India, YouTube hosted Brandcast 2018, an event to help marketers understand how Indians consume video content. Since it first launched in 2008, YouTube’s rising popularity has been inextricably linked with India’s own growth story, giving it a special understanding of the Indian internet audience. Today, around 225 million […]
Reading Time: 4 minutesCholamandalam Investment and Finance Company Limited (Chola), is the financial services arm of the Murugappa Group, providing a variety of loan options to its customers. The vision of Chola is to enable its growing clientele of over 8 lakh customers to enter a better life. Since Chola is a small loans provider, most of its […]