Reading Time: 7 minutesIf the last few years were about scale, 2026 is about signal. We predict 6 big shifts in the marketing space in the coming year: Search will move from keywords to...
Reading Time: < 1 minuteThere is no doubt that reaching your target audience through vernacular content is one of the biggest trends of digital marketing. Though the early internet users in the nation are predominantly fluent in English, marketers have noticed that the current crop of digital-savvy individuals find multilingual content much more engaging and relatable. Keeping a tab on […]
Reading Time: < 1 minuteOne of the key challenges of digital marketing is the herculean task of understanding your target audience and engaging them with relatable content that will ultimately convert them from a lead to a consumer. Social Beat worked in collaboration with South India’s leading optical retail chain – Specsmakers – and broke the benchmark of retail […]
Reading Time: 3 minutesI first heard about Social Beat through my uncle, who happened to be working there as the Head of Branding and Strategy. I had been searching high and low for a good place to do my college internship for a few months and after reading and hearing so much about Social Beat all over social […]
Reading Time: 2 minutesSocial Beat turned 5 on December 12th, 2017! This called for a much-needed celebration after all the hard work and deadlines that got us through yet another year. This time around, however, we went big and treated ourselves to a day of fun filled activities and adventure sports at Wild Tribe Ranch, ECR, far from […]
Reading Time: 4 minutesWith close to 450 million Indians already online, the digital industry is fast-evolving. Since the launch of Jio, India has seen 9 times growth in usage of internet data. Owing to this, the dynamic platform of digital marketing has witnessed a lot of progression and development. The digital trends that worked a few years ago […]
Reading Time: < 1 minuteThere is no doubt that digital marketing will transform the real estate industry in 2018. However, the recent implementation of RERA has caused a huge shift in the way marketing strategies are created and conducted in the property sector. The much-anticipated Real Estate Regulatory Act has made developers rethink and reformat their marketing strategies to […]
Reading Time: 4 minutesAt first glance, Quora doesn’t seem like it would be an important tool for a marketer. However, underestimating the value of Quora can be one of the worst mistakes you can make for your brand. Quora has 1.5 million visitors every month. That’s 1.5 million visitors who have the potential to discover your brand and […]
Reading Time: 13 minutesConsidered one of the biggest property markets in India, Mumbai has many real estate developers trying to reach their target audience online. Digital Marketing is one of the primary channels to connect and engage with customers online and generate quality leads. The best real estate marketing companies in Mumbai have noticed this trend are willing […]
Reading Time: 2 minutesSocial Beat was proud to be part of the NASSCOM Content Marketing Masterclass which took place at Holiday Inn, OMR, on the 16th of November, 2017. The session was led by David Appasamy, head of Branding and Strategy at Social Beat and provided insight on how content marketing can be effective for lead generation in […]
Reading Time: 5 minutesThe Advertising Week 2017, held in the fast-paced city of New York, was as insightful event throwing light on the relevant, upcoming trends in the advertising and marketing world. Held during the last week of September, the conference had a series of seminars, discussions and workshops hosted by the pioneers in marketing and advertising from […]