Reading Time: 7 minutesIf the last few years were about scale, 2026 is about signal. We predict 6 big shifts in the marketing space in the coming year: Search will move from keywords to...
Reading Time: 3 minutesA recent study by Nielsen and BCG revealed that India has a $100 billion opportunity for brands as the amount of time consumers spend on mobile and the number of digital transactions conducted increases. As 81% of users research their options on a mobile phone before actually making a purchase, reaching them through mobile platforms […]
Reading Time: 6 minutesIn this age of new media marketing, digital marketing has proved to be a game-changer. While any proponent of an effective marketing mix model would suggest a healthy mix of conventional as well as unconventional modes, digital media certainly leads by a margin when you bring the ROI perspective into play for real estate industry. […]
Reading Time: 3 minutesAs the saying goes, the only competition that matters is the competition you have with yourself – and Google is the best illustrative example of this quote. The world’s favourite search engine has crossed yet another milestone by outgrowing their primitive advertising and publishing platforms. Google AdWords, DoubleClick and Google Analytics 360 Suite will now […]
Reading Time: 2 minutesAs a design student, I interned at Social Beat for a month, and I am happy I decided to work here. I interned with the design team, and this is my first time working in an office. The office is at Social Beat is very relaxed, and my mentors gave me a range of tasks. […]
Reading Time: 6 minutesWith almost 80% of search queries coming from mobile platforms, Google has been implementing new ways to make the mobile search experience more streamlined and convenient for its users. One of the most drastic moves to facilitate this was the introduction of Accelerated Mobile Pages (AMP). On an average, pages take longer to load on […]
Reading Time: 8 minutesWhile bidding farewell to 2017, Google India came out with a comprehensive report titled, ‘Year in Search’ which throws light into the way Indian consumes content. Google’s annual report offers a unique perspective on India’s most significant trends, major events and local and topical interests that reflect the ever-changing psyche of India’s online millions. As […]
Reading Time: 5 minutesIndia is at a crucial moment in its digital story where it is slowly emerging as the most important internet audience in the world. While the global number of internet user growth has more or less peaked at around 10 percent annually, India’s internet users grew by an incredible 28 percent up until 2016. Currently, […]
Reading Time: 6 minutesThe 2018 edition of Mary Meeker’s eagerly anticipated Internet Trends report is out and provides one of the most comprehensive insights into the global digital landscape. This year, the report covered a wide range of important themes from mobile usage and the rise of cryptocurrency to work patterns and immigration. One of the most important […]
Reading Time: 3 minutesGoogle announced the beta launch of its Neighbourly app last week. Neighbourly is a location-based app that connects you to people in your neighbourhood and helps you find the most up-to-date, relevant, and credible answers to your questions about the locality. For example, if you want to know if there is a good, affordable math […]
Reading Time: 6 minutesThe past decade has witnessed digital marketing surface as a key player in the advertising and branding of an organisation. Apart from uplifting the brand image and being the winning formula to generate more B2B leads, going digital also helps organisations reach their target audience which, in turn, leads to enhanced sales. One such industry […]