Exploring the intersection of
everything that’s digital

Reading Time: 7 minutesWhen we conducted our Indian Industry Digital Marketing Survey we found that many brands were facing challenges in measuring the return that their digital marketing and social media marketing efforts were giving. Hence, we included an eclectic panel discussion on “Measuring ROI of Digital Marketing” at our Digital Leadership Summit. We had four panelists moderated […]

Reading Time: 4 minutesBelow is the gist of the talk given by Mithun Sacheti on “How Digital drove the success of Carat Lane” at the Digital Leadership Summit in Chennai in August 2016. Key Highlights from his talk include: Discovery is going to be driven by digital, consumption will remain omnichannel depending on the product/service Consumers often make […]

Reading Time: 3 minutesThe sixth edition of the Digital Chai Pe Charcha was held at our office on 27th August 2016. It received an excellent response with about 15 participants including entrepreneurs, professionals, digital marketers and social media influencers taking an active part. The topic of discussion was the secret to a successful Influencer marketing campaign. Here’s a […]

Reading Time: 5 minutesWhile some might say that digital has opened the doors to online players and has blurred the existence of local retail stores, new research says that the relationship between digital marketing & in-store shopping is far more interconnected than that. Foot traffic & word-of-mouth which were the assets of offline retailers before digital & mobile […]

Reading Time: 7 minutesFacebook Marketing has become an integral part of any digital marketing strategy and it has revolutionized the way we look at the online marketing industry. Over the last 12 years, Facebook has seen a 360-degree shift, transforming from a simple social networking site to the face of a multi-billion dollar company allowing brands to find […]

Reading Time: 4 minutesAccording to HT Digital and IMRB Report (India) on “Student online behavior,” 93% of students access the Internet every day and 73% of students use the mobile phone. Nearly 91% access the internet to collect information about colleges and courses. Thus, going online for universities and colleges has become inevitable. Although this calls for investments […]

Reading Time: 4 minutesKey Highlights from the Social Beat Digital Leadership Summit 2016: Measuring ROI from digital marketing and content marketing are the biggest challenges faced Carat Lane tracks 4000 data points in order to measure the effectiveness of its marketing campaigns – says Mithun Sacheti, Founder of Carat Lane Lifetime value of the customer is key to […]

Reading Time: 6 minutesA picture speaks a thousand words, a phrase that we are all familiar with. Snapchat, a social media messaging app proves this phrase right.  Similar to Instagram, Snapchat allows users to share pictures and videos for a set amount of time with friends after which the picture self-destructs. It was launched by Evan Spiegal and […]

Reading Time: 4 minutesWho doesn’t love a good story? We, humans are inherent suckers for good stories. They make us feel happy, sad, motivated, joyous, angry and the way they touch us and impact our thoughts, nothing else can. There is a reason why we spend hours binge-watching series, or why we watch movies or bury ourselves in […]

Reading Time: 5 minutes“Once Upon A Time…” Those four words, when combined, either embraces nostalgia or a magical moment about to be told… a story! Story telling has been prevalent since the days of cave writings. However, as mankind progressed, new technologies emanated; and with superhighways of online interactions, brands are constantly swimming against a ferocious tide of […]