Exploring the intersection of
everything that’s digital

Reading Time: 4 minutesOnline Reputation Management has become an integral part of any brand’s digital strategy, as the online consumer base is constantly growing. According to a recent survey, 70% of Indians online prefer or have used Social Media for customer service or purchase recommendations at least once. With more and more consumers actively sharing and looking out […]

Reading Time: 3 minutesHighlights from the Social Beat Digital Marketing Industry Report 2016: Brand Awareness & Lead Generation are the primary goals for most brands Measuring ROI from digital marketing is the biggest challenged faced 87% brands leverage digital & 38% of them allocate 1/3rd budget to digital marketing Facebook & Google are still the most popular digital […]

Reading Time: 4 minutesAnalytics is by far one of the most important tools to help a company sell on the social media platform. Yes, driving traffic to the website is equally important, but how do you find out what happens after that? That is where web and social media analytics comes to play. Every social networking site has […]

Reading Time: 4 minutesMuch has already been said and written about managing brands: creating awareness and loyalty, refreshing them, launching brand extensions successfully and increasing revenues from a brand’s franchise year after year. Companies like P&G and Unilever honed this to a fine art and became sought after employers by eager MBAs raring to manage brands. This was […]

Reading Time: 5 minutesMicro Moments has become a buzzword in the digital marketing environment in recent times. Especially, after Google’s content marketing team, Think with Google, came up with this phrase, more and more digital marketers are trying to utilize the micro moments to benefit their brands. To start with, more and more consumers are using smart phones for most […]

Reading Time: 3 minutesComScore recently published a report that highlights the advertising benchmarks for the year 2016. As a leading global cross-platform measurement company that accurately assesses audiences, brands, and consumers, comScore has analyzed and published a report on how ad blocking, invalid traffic, and viewability of ads are impacting delivery of advertisements across the globe. The report […]

Reading Time: 18 minutesThe real estate industry in India and Bangalore in particular is growing rapidly with real estate companies establishing new developments in and around the city. Real estate developers are also using digital marketing to update their clients and potential clients on the new projects and any exciting news that they may have. From opting for […]

Reading Time: 8 minutesSocial recruiting is one of the latest recruitment methods in the industry. Recruitment has seen a 360-degree shift in the way how employers connect with potential candidates. Professional recruiters and employers have moved away from traditional methods like newspaper ads to newer techniques and are using social media channels for talent acquisition.  Social recruiting is […]

Reading Time: 4 minutesIt was a full house at the Social Media Week, Bangalore this year! A great line up of speakers and interesting mix of panel discussions kept us all hooked to our seats. The event was organized over two days and witnessed some great industry experts share their knowledge and experiences with the crowd. Be it […]

Reading Time: 5 minutesIndia’s Silicon Valley, Bangalore boasts of over 1700 startups and is considered as the world’s second fastest growing startup ecosystem. The city has some of the most successful and funded startups such as Flipkart and Urban Ladder. So what makes these startups so successful? Great Product + Great Marketing = Successful Startup Startups are leveraging […]