Reading Time: 6 minutesThe AI overview is a new SERP feature that provides AI-generated summaries for your query. This feature is set to change the SERP landscape and how we approach traditional SEO. So...
Reading Time: 3 minutesOn 29th April, a Friday, instead of our usual chit-chat sessions (conducted every Friday to share knowledge & learning from varied spheres of life), we did something different! The entire team received a new plan wherein we were all assigned a unique task! Being in the digital marketing industry, we are usually immersed in technology. […]
Reading Time: 7 minutes Understanding User experience and its importance The father of UX – Don Norman defines user experience as a science that encompasses all aspects of the end-user’s interaction with the company, its services and its products. User experience takes more than just defining it. Let’s relate it to the real model. What makes shopping fun? Most […]
Reading Time: 3 minutesHave you written a blog post or a great story but have no idea where to look for pictures to accompany the same? Or are you looking for some high quality images for your design project? Well, worry not! We have put together a list of best websites for buying royalty free images in India. […]
Reading Time: 9 minutesInstagram’s growth and spread as a social media platform is literally a tech fairy tale. What started out as a purely recreational app by two young entrepreneurs is now nothing short of a global phenomenon. It’s been 18 months since Facebook acquired Instagram and has estimated 400 million monthly active users. After Facebook’s acquisition, Instagram […]
Reading Time: 3 minutesNot so long ago, Facebook took a plunge into uncharted territories by launching Carousel Ads. Though this ad type was initially meant to showcase multiple products in one ad, Facebook crafted a strategy for the Carousel Ads to tease e-commerce clients and make them buy more ads on the platform. But the Carousel Ads slowly […]
Reading Time: 2 minutesSocial Beat’s Rohit Uttamchandani, Head of Digital Advertising & Real Estate was one of the speakers at the Real Estate Digital Marketing Conference in Bangalore on the 22nd March 2016, where he spoke on how real estate companies can leverage content marketing effectively for branding and lead generation. The conference was attended by key decision […]
Reading Time: 5 minutesThe foundation to leverage on any social media tool is to ask yourself, ‘’Is this tool right for my business?’’ The answer to this question should not be driven by your competitor or market ally, who has plunged into using the tool, to aid his business. Are you a small business pondering your thoughts upon […]
Reading Time: 7 minutesWhen you are creating your first Adwords campaign, chances are high that you may miss out on some key points and settings. Even if you do create campaigns every day, there are possibilities that you may fail to notice a few things. Here’s a checklist to help you ensure that everything is in place before […]
Reading Time: 5 minutesThe Boston Consulting Group (BCG) in association with the Retailers Association of India, recently published a report that highlights the trends in Indian retail. As the world’s leading advisor on retail strategy, BCG has evaluated India’s high-value opportunities in the retail market. Partnering with RAI, the unified voice of Indian Retailers, the report aims at […]
Reading Time: 6 minutesThe second edition of the Digital Chai Pe Charcha, held at our office on 27th Feb 2016 received a great response with about 25 participants including entrepreneurs, professionals, digital marketers and social media influencers taking active part in the discussion. The topic of discussion was achieving content marketing success in 2016 and beyond. As a […]