Exploring the intersection of
everything that’s digital

Reading Time: < 1 minuteOn 9th Oct 2015, CII organized the Micro, Small & Medium Enterprises Conference with the theme “Strategies for the Future”in Chennai, India. Our Co-Founder, Vikas Chawla took a session on Effective Digital Marketing to generate Business for B2B to a packed audience at Hilton. It was followed by a very interesting Q&A on the challenges faced by B2B […]

Reading Time: 4 minutesYou cannot acquire a customer for life. In ecommerce, loyalty is a thing of the past. Many startups and new businesses struggle to find the right balance between customer acquisition & retention. This is especially true for the ecommerce industry. In the quest to growth hack to the next level, ecommerce businesses go all out […]

Reading Time: 4 minutesInstagram allows companies to tell a visual story, to develop brands and to be engaged with customers. But just 28% of marketers currently use Instagram for their businesses. Popularity of Instagram in Google Trends shows a really fast growth for the last years. So it’s time to start with Instagram marketing. Here is a list of top 10 […]

Reading Time: < 1 minuteThis presentation on the topic “Digital Media & Entrepreneurship” is from the talk for students of Department of Media & Communication at MOP Vaishnav College in Chennai, India. It was conducted on 3rd September, 2015. The talk evolved around questions such as What is digital marketing? Is it relevant more than ever before ? What […]

Reading Time: < 1 minuteWe are delighted to announce that Social Beat’s Co- Founder Suneil Chawla, received the “Emerging Entrepreneur Award″ from the Sindhi Chamber of Commerce, held on August 28 2015 at The Savera Hotel in Chennai. Devoted to encourage young and budding entrepreneurs, the Chamber facilitates emerging entrepreneur every year. The 8th edition of the awards was […]

Reading Time: 3 minutesIf you are planning to build a website in the near future, you might be confused on which platform to use. While there is a whole bunch of content management systems (CMS) in the market, you might want to use the platform that allows you to do it without worrying too much about the technical […]

Reading Time: < 1 minuteThe latest buzz word in the digital marketing world that is steadily catching up with brands is ‘Influencer Marketing’. Western companies have leveraged this strategy of marketing for the past few years and the trend is quickly catching up with Indian brands as well. Brands in India have actively come up with successful influencer campaigns […]

Reading Time: 5 minutesLive Chat is an efficient communication medium for proactively engaging customers and converting them into leads. This can be done at ease with the help of well trained agents using some of the many Live Chat tools avalable. However, deciding which one to pick be a bit confusing. Hence, we have put together a list […]

Reading Time: 2 minutesVideos are a powerful form of content. You may easily get bored reading long articles but watching videos cannot easily tire you. According to Digital Sherpa, watching videos comprises 1/3rd of all online activity & increases people’s understanding of a product/service by 74%. And speaking about videos, YouTube is the biggest platform used for uploading […]

Reading Time: 3 minutesAs the growing digital population is all set to rock India’s economy and business landscape, it has become vital for businesses to go online as well. A budding entrepreneur who is looking at selling his products online can create his own e-commerce website or sell products on other online marketplaces such as Flipkart, eBay, Amazon, […]