Exploring the intersection of
everything that’s digital

Reading Time: 3 minutesAfter a core update at the start of the year in January, Google has announced the next update to its algorithms early this month, on May 4th. Each update affects Google’s search algorithms and is released with the intention to present information that is relevant and authoritative for any search result.  What does the latest […]

Reading Time: 5 minutesIn a constantly evolving economic landscape, there are many challenges that marketing leaders need to overcome. They are under constant pressure to improve the efficiency of marketing campaigns by lowering acquisition costs and increasing profitability. There has also been a significant shift in the data landscape along with increasing privacy concerns after the GDPR and […]

Reading Time: 6 minutesThe new trendsetting kid on the block, TikTok has taken the media world by storm. TikTok’s explosive growth, compared to other social media platforms, quickly made it the most downloaded app worldwide. Covering 150 countries and regions in 75 different languages across Asia, America and Europe, it gained 1.5 billion downloads quickly across the globe.  […]

Reading Time: 6 minutesThere are few instances in a brand’s lifetime when it encounters a real litmus test. A test to see if the brand values it professes and communicates time and again to its audience are genuine or just marketing fluff. Today, we see ourselves right in the midst of this test. As the Covid-19 coronavirus spreads […]

Reading Time: 4 minutesBrands across sectors have seen a large scale shift with the decline in the economy, which has taken a hard hit during the ongoing pandemic. And in these last few weeks, as the world has grappled with the Coronavirus and its unprecedented impact, brands have quickly stepped up to roll out important changes and updates […]

Reading Time: 5 minutesWith the advent of technology and social media, a consumer’s journey to make a purchase has become very complex. Consumers can now easily discover new brands on various social media platforms and are researching multiple brands, choosing to compare the pricing/offers before making a final decision. This new consumer decision journey has given rise to […]

Reading Time: 4 minutesBy now, we’re sure you’re aware that smartphones play a huge role in driving sales in retail. But did you know that 28% of the search queries in India are done by voice? BigCommerce reports that by 2021, mobile eCommerce sales are said to account for 54% of the total eCommerce sales & it also […]

Reading Time: 7 minutesA product may be extraordinary, but only a stellar marketing approach will help give it the boost it requires to get the conversation going and keep it that way. In a digital age, leveraging growth marketing to lift your startup off the ground is a powerful way to grow your user base quickly, and growth […]

Reading Time: 2 minutesAugmented Reality is an interactive technology that is reshaping how customers make their decisions before a purchase. In fact, recent studies suggest that nearly 61% of online shoppers prefer brands utilising the AR tool, which can convert viewers into customers. Augmented Reality utilises advanced technology to integrate and overlap the virtual and real-world in the […]

Reading Time: 9 minutesQuite possibly no other component of digital marketing has been as subjected to the imaginations of conspiracy theorists as SEO has. Almost every year, new claims come out about the death of SEO which are then consequently debunked by experts in the field. But this time, the assertion isn’t coming from marketers pushing for more […]