Whether you are an enthusiastic start-up or a well-established organisation, there is no doubt that you are missing out on a pool of potential customers by not tapping the reach of digital marketing. Keeping this notion in mind, Social Beat and Google were proud to collaborate for yet another insightful session of Digital Bites.
The event took place on the 9th of March at Bangalore, with thoughtful insights presented by industry professionals. The session focused on the importance of Video Marketing and how top video sites like Youtube are emerging as an alternative channel to television. It also threw light on the growth of regional content and how brands can leverage the ease of voice search to engage with India’s next billion Internet users. The previous Digital Bites session was held in Chennai during September, 2017.
Over the five years since our inception, Social Beat has consistently pushed the envelope and stood at the helm of digital innovations. This relentless drive towards perfection has been a key factor in the successful business results we have achieved for each of our clients. But the digital landscape within which we operate is continuously changing and with it, so are we. As we progress from being a startup to a meaningful player in the digital ecosystem, we are charging head-first towards a phase of rapid growth and impactful creativity. To keep up with our constantly evolving nature, we have re-launched our brand identity to better reflect the values we strive to embody today. But while the overall look of our brand might have changed, our core promise remains the same: to achieve measurable milestones for our clients through ROI-driven digital marketing.
Social Beat today is a powerhouse of talent, creativity, strategy and innovation. With our vibrant 80-member team spread across our offices in Chennai, Bangalore and Mumbai, we have the best resources to help brands meet their business objectives. With our unparalleled capabilities in the field, we can say with full confidence that no one understands the digital landscape of India better than us. Social Beat has several unique tools at our disposal to meet the challenges and potential of India’s consumer audience today.
As the importance of video marketing continues to grow, our expertise in creating engaging, insightful video content is one of our biggest strengths. With a talented in-house video team, we offer brands a special edge to capture the attention of their consumers. Influencer by Social Beat is one of our most important services, capitalising on the rapid emergence of influencer marketing. Through Influencer, we put brands in touch with key influencers in the category, helping them achieve greater brand awareness and trust. As tier 2 and tier 3 cities in India benefit from easier access to high-speed internet and low-cost phones, regional language marketing is crucial to help brands engage with India’s next billion internet users. This is why 22 Languages by Social Beat helps brands create engaging content for their audiences in the language they are most comfortable in. This focus on results through a comprehensive marketing strategy is perfectly encapsulated in our new brand identity.
The new brand identity symbolises the progressive vision of our company. From the choice of contemporary fonts to the colours used, every aspect of the logo is an embodiment of the values, culture and innovative methods used by us. After weeks of brainstorming and ideation, our in-house creative team led by Creative Head Panisa Shah finally conceptualized a logo that was the best representation of all that our brand stands for. We adopted a clean, minimal and contemporary look to symbolise our progressive approach to digital strategy. Aside from our new logo, our brand relaunch also involves a redesign of the Social Beat website. In keeping with the minimalist theme, we are giving our website an uncluttered, clean layout that is captivating in its simplicity.
The brand new Social Beat logo is minimalistic and contemporary with clear-cut edges and a bold, yet refined design language that is reflective of our distinctive identity. It successfully captures our passion, energy, creativity and professionalism in a memorable way.
Every component of the logo has a symbolism of its own that throws light on the values, ethics and passionate spirit that defines who we are.
Solid colours with a rock-solid approach: The colour strategy behind the logo was to combine the enthusiastic vibe of orangish red with the reliability and expertise of royal blue. A typical day at Social Beat is replete with vibrant minds working towards reinforcing our clients’ trust and confidence in us. This is why we chose a vibrant red to represent our fresh ideas, passion, creativity and energy, while royal blue represents our dependability and trustworthiness.
Bettering the lettering: We opted for an uppercase, clean, sans-serif font to portray the professionalism we offer. The straight lines reiterate our commitment towards providing polished, masterful end-results for our clients.
Forward is the way to go: The forward arrows represent the result-driven business generation approach and the progressive vision of the company. We are constantly scouting for the latest trends in digital marketing to ensure that brands stay ahead of the curve.
Energetic, enthusiastic and youthful: The strategically placed flash symbol symbolises the energetic and dynamic nature of the team, driven by fresh ideas and new-age concepts.
Strategy comes full-circle: The circle encompassing the logo stands for the holistic digital marketing solution that Social Beat offers to each of our clients.
Our re-envisioned brand identity will accelerate us towards our goal of becoming amongst India’s top companies offering digital marketing solutions. This new identity resonates with our USP of boosting ROI for our clients across a variety of sectors like the finance industry, FMCG industry, real estate sector and more by being a holistic digital marketing partner. It's a brand new identity but the same bold promise!
Our co-founder Suneil Chawla was recently featured in Deccan Chronicle in a short article titled A more ‘personal’ Facebook. The article focused on how Facebook users felt the platform was primarily used to connect people together across the globe but is now like a Classified showcasing products, services and other events related to the them. To address this concern, Facebook has now changed its algorithm in such a way that it will favour personal posts which have more engagement with viewers rather than promotional posts put up by organisations and news hubs.
Suneil Chawla shared his thoughts on the same. According to him, “The new update continues Facebook’s approach over the last few years, with a pay-to-play model. So, organic or unpaid reach will drop and brands will need to advertise to be found by their target customers and the cost of acquiring a customer may marginally go up.”
“As a Facebook user I believe it is a great move as we can see more content from friends and family. As a brand, anything good for the user, can’t be that bad for a meaningful brand”, he added.
You can check out the entire article here.
There is no doubt that digital marketing will transform the real estate industry in 2018. However, the recent implementation of RERA has caused a huge shift in the way marketing strategies are created and conducted in the property sector. The much-anticipated Real Estate Regulatory Act has made developers rethink and reformat their marketing strategies to comply with the guidelines for the promotion and marketing of properties.
Our Head of Brand and Strategy, Mr. David Appasamy, was recently interviewed by Realty Plus Mag about this topic. In this interview, David gives us his thoughts about how the game of real estate marketing has changed with the introduction of these major policies.
You can read the article here: http://realtyplusmag.com/the-post-rera-marketing/
Audience engagement has always been a challenge for most brands and companies. Reaching out to your target group is just half the battle won. The key lies in engaging your viewers to an extent in which they ultimately convert to loyal customers. One such digital marketing trend that has emerged as an effective tool to keep customers engaged with your brand is Live Videos.
The advent of live videos has changed the face of audience engagement for the better. The live video streaming option is available on all leading digital marketing channels such as Facebook, Instagram, Twitter and YouTube, to name a few. With live streaming, like Facebook Live, companies have a cost-effective mode of promotion that audiences can easily view since studies have shown that there has been an increase in the viewing of live videos after the introduction of the 4G network. There are many benefits and drawbacks of the usage of live videos but overall, it has been found to be an extremely effective method of communication and engagement between brands and audiences.
Social Beat believes in the power of live videos for promotion and marketing. Featured below is Times of India's article where our co-founder, Vikas Chawla, gives us clarity on how live videos can benefit your brand and help you reach your marketing goals. For more insight on Live streaming, make sure you check out our blogs on the top 10 live chat software for your website and 4 tips to integrate social media for live events.
Social Beat is proud to be featured in the Social Samosa Yearbook 2017 for our spectacular campaign executed for our client, Notion Press. Our featured campaign is listed under the Media and Entertainment category. The objective of the campaign was to create a buzz about the launch of the book, The Great Indian Obsession by Adhitya Iyer. The book is an interesting read on how Indians are obsessed with Engineering with a twist of humour. The campaign too, was a reflection of the book, with a funny hand-drawn cartoon sketch. Titled as Bizzare Engineering Facts, it took a light-hearted approach in showcasing quotes from the book, throwing light on hypocrisy in education. The campaign was exclusively posted on Facebook and Twitter and clocked a reach of half a million, with 21k likes and 986 shares. Its relatable context made it an instant hit amongst the target audience and eventually landed us with a feature in the much-awaited Yearbook of Social Media Campaigns 2017.
The updated 2017 version of the book is packed from cover to cover with over 60 eye-catching social media campaigns which are guaranteed to inspire you. These campaigns have created a stir in the digital space and are the best performing campaigns of the year.
Apart from mind-blowing campaigns, the yearbook also features a foreword by Kunal Jeswani – CEO, Ogilvy India – and expert insights from social media biggies like Umang Bedi , Managing Director, Facebook India and South Asia, Taranjeet Singh, Country Director, Twitter India and Rajesh Ghatge, CEO, Indigo Consulting. Grab your copy today for an awe-inspiring read.
There is no doubt that digital technology has engulfed our world with a blanket of convenience. There is an app in our phones for literally every day-to-day activity, from booking a cab to ordering pizza. However, the lack of storage space and increased consumption of mobile data and time has led to stagnation in the number of app-users worldwide.
To address this issue, websites are now being re-designed with app-like behaviour. Frequent visits to these websites will lead to a pop-up in your phone prompting you to add a direct shortcut to the website in your main menu. The progressive functions of these app-like websites have led to the emergence of Progressive Web Apps (PWAs). This new technology has taken the digital world by storm and is here to stay. Social Beat is one of the few digital marketing agencies who has incorporated this technology in our website. Following is an article from Times of India in which Vikas Chawla, our co-founder, has given us a closer insight into the benefits of Progressive Web Apps and their impact on the consumers.
We, at Social Beat, are proud to announce that our co-founder, Vikas Chawla, has been listed as part of the prestigious Pluralsight Digi100 List powered by Paul Writer. The objective of this list is to recognize the top 100 Digital Marketers in India and it’s an honour to be enlisted in it. Last year, Vikas was also awarded As One of The Most Influential Digital Marketing Leaders in India.
The list was unveiled during the Futurist Business Conclave on August 18, 2017, at the Leela Ambience, Gurgaon. Apart from revealing the reputed list, the event also featured the master class - The Futurist Marketer - hosted by the CEO of Paul Writer, Jessie Paul. The day-long event was concluded with the revelation of the CX100 and Content 100 lists, along with a keynote delivered by Jaspreet Bindra, Vice President, Digital Transformation, Mahindra and Malcolm Frank, EVP, CSO and CMO at Cognizant and Co-Author of What to Do When Machines Do Everything.
For a closer insight into the listing, please visit the Pluralsight Digi100 List Powered by Paul Writer and get inspired!
Since our inception in 2012, we have posted more than 200 blog posts around digital marketing, which have received cumulative page views of over a million. In 2017, we have taken one more step towards sharing our knowledge and learnings and launched our first book titled ‘Digital Marketing Insights 2017’. As the name suggests, the book provides its readers with a close understanding of the tips and tricks involved in digital marketing, with deep insights on its diverse platforms.
‘Digital Marketing Insights 2017’ was launched during the second edition of the Facebook Digital Marketing Masterclass conducted in Mumbai. The workshop focused on how to approach digital marketing to build a brand and to acquire quality sales or leads. This insightful session was aptly concluded with the book launch as we presented the first copy to Meera Parthasarathy from Facebook.
The book deals with the various aspects of digital marketing and the methods marketers use to leverage the medium to grow their sales and revenue. It also provides readers with a better understanding of the digital marketing trends you must watch out for in 2017 and insights from key areas of digital marketing such as social media, content and SEO, video, digital advertising, mobile app marketing and user experience design. If you are unable to get the right business results via your digital marketing efforts, then this book can provide you insights on how to make the most of Instagram, Facebook, LinkedIn, Snapchat and Pinterest. Insights in the book have been compiled with contributions from digital marketing experts from across India. Kudos to the team at NotionPress (India's largest self publishing company) for editing, designing, publishing and distributing the book in record time.
You can buy the e-book through Amazon. You can also find a hard copy at all leading online retail stores such as Amazon,Infibeam and Flipkart. We look forward to receiving your feedback on the book so please do share your comments below!
“Some leaders are born women.” - Geraldine Ferraro
Through the ages, men have always been considered as the breadwinners of the family, while women were reduced to the role of caregiver and homemaker. The generation gap has changed much of this; feminist movements have pushed women to proactively think of better career opportunities and corporations have started become more people focused rather than commodity focused.
In today’s world, as women climb up the corporate ladder, the population of women employees usually decrease. At the highest level, world-over, there are only 3% to 4% who are women. In the business world, women currently hold only 4.6 percent of Fortune 500 CEO positions and the same percentage of Fortune 1000 CEO positions. While organisations all over the world talk about promoting women, they are yet to get into the practice of regularly doing that.
We find it rather puzzling looking at these statistics since here at Social Beat, the statistics are the opposite. We have an amazing team filled with women leaders who are passionate about their work and are helping Social Beat scale up as one of the leading digital marketing agencies in the country.
At Social Beat, 60% of our employee base comprises of women, who come from diverse cultural backgrounds, yet share the same passion for exceptional work ethic in scaling up the company to new heights. We nurture the leadership qualities in women and give them the space to grow. Some grow by helping their peers and creating a support system for the organisation to bank on while the others climb up the ladder, taking our company to tremendous heights which we couldn’t have even dreamt of achieving. Whatever be the case, our female employees have always been the driving force to push our organisation to grow - Grow out of our comfort zones, branch out nationwide, and make a mark in the digital world.
There are innumerable ways in which, lady power has helped us on an everyday basis. From working with different teams to managing people from various backgrounds and cultures, the effort put in by our women is not that of playing their designated roles but that of playing a role model for each and everyone of us.
A part of our inspiring female workforce comprises of vibrant and youthful freshers who are fueled by their educational qualifications and are brimful with energy to prove their worth in the corporate world. Their dedication towards work is nothing less than an experienced professional and we often find inspiration in their fresh and crisp ideas. The other half of the workforce comprises of skillful experts who radiate enthusiasm through their thoughts and perspectives. Being an ROI driven digital marketing agency, we are all about results and achievements.
Talking about inspiring women; three of the most dynamic and versatile women at Social Beat lead the creative, social media and BD teams. Their high-spirited and level-headed nature is the glue which binds their respective teams together. We are proud to mention that 40% of the workforce even at the leadership level comprises of women and we trust their maternal instincts to nurture the company’s everlasting growth.
The problem is, many companies misunderstand the concept of leadership. Becoming a leader acquires more than just skills that define the very role. There is a quality that matters too; a fundamental identity shift that women seem to master better than men.
Social Beat’s efforts in making a wonderful working atmosphere have been well received by our numerous female employees. A majority of them have cited four common advantages that make working in the company a pleasurable experience.
More women are taking up major roles, which has directly influenced the atmosphere in a workplace. Companies have reported an increased dynamic among their employees with team efforts responsible for improved financial results; women are making a workplace calmer, friendlier and more engaging. Ultimately, having a working atmosphere that is well balanced in gender is important as it helps generate stronger leadership identity development.