Personalised home pages – the secret ingredient to lead conversion

As dramatic as it may sound, generic home pages are dying. Gone are the days when websites welcomed visitors with the same page whether you are a millennial in South East Asia or a retired businessman in Mexico. Just like how old-school drip marketing is being replaced with customised emailers and native apps are getting substituted by new-age progressive web apps, universal home pages are being upgraded to pages that are personalized as per the demographics of the audience, and nothing in the online space is the same anymore!

Ever since we hopped on to the bandwagon of the Internet, digital marketing has taken over the world of branding and advertising. The ease in which you can showcase your company and literarily reach out to the palms of viewers across the world is unfathomable. Keeping this strategy in mind, why would you want to show the same webpage to all your visitors when each one of them has different needs and expectations from your brand? Let’s take a look at the benefits of personalising your homepage and the different ways in which you can wow your website traffic till you ultimately convert them into loyal consumers.

Benefits of personalising your home page

Procuring quality leads

A tailor-made home page will help in generating premium leads as the page will display what you specifically have to offer for each visitor. Attracting potential clients by showcasing types of content they will find engaging is the basis of digital marketing and personalised web pages do exactly that.

Creating unique experiences

Through customised home pages, brands can welcome their online visitors with a personalised message. This triggers a unique user experience as you add a personal element to your page, assuring viewers that you have already hand-picked your services as per their preferences and requirements.

Widening your reach

Personalised homepages also add value to your marketing strategy by widening your global reach. Since you can personalise pages based on the location, you can now easily target consumers with what is trending in that particular locality. This makes the content on the homepage more relatable for the visitor and adds to the possibility of them converting to your brand.

How do personalised home pages work?

Apart from showcasing the brand and attracting target groups, websites also provide business owners with a plethora of other useful information to understand online traffic. From the location of the viewers and the time of peak traffic to the type of content most-consumed on the website, marketers can observe the patterns of activity and use this to their advantage. Let’s understand this concept better with a hypothetical situation. Consider yourself to be the owner of a B2B organisation which provides end-to-end HR services. A potential client has recently visited your website through a Facebook carousel ad and spent seven minutes going through your HR packages. The next time the individual visits your website, they will either have to manually search for the packages they were interested in or bounce back with a last minute change of mind. However, through a personalised homepage, the visitor will be welcomed with a customised message. This message will showcase the services and packages they had clicked through with an effective CTA to either buy the package or know more about it. The unique user experience will draw the user into your website and boost the lead generation of your B2B organisation.

Personalised homepages as per content consumption

Adobe India is one of the first Indian websites who has upgraded their website with a personalised homepage. Visitors around the world are initially welcomed with a homepage that displays a blurb on their next-gen Creative Cloud segment. There are two CTAs – one for individuals who are interested in the concept and the other one for businesses.

In order to explore the effectiveness of the personalised homepage, we clicked on the “Creativity and Design” tab and ventured into the field of photography by scrolling through the Creative Cloud Photography plan. After spending a good ten minutes on the website and surfing through the various plans available for individuals, businesses, students and universities, we clicked on the Adobe icon in the top left corner to go back to the homepage.

If the Adobe website had a generic homepage, one would expect the same page to show up as discussed above. However, since the website has a personalised home page, we were welcomed with a customised page which helped us continue from where we left. In this case, since we had browsed through the various Creative Cloud Photography plans earlier, we were welcomed with the blurb “Ready to buy?” followed by a CTA which helps us with choosing a plan as per our preferences.

As you can see in the above image, the blurb about the Creative Cloud is still present, but you also have a personalised message on the plans you were interested in earlier.

Personalised homepages as per location

Personalised home pages work as an excellent marketing strategy for B2C companies and social media platforms as well. In a quest to provide consumers with what they are searching for, personalised home pages read the IP address of the visitors and categorise them as per the location. The visitors are then welcomed with topics and concepts that are trending in their locality or that are the most searched for in the region.

Let’s take the example of Youtube to understand this theory better. Youtube has personalised their homepage as per the location of the visitors and showcases all the trending videos in the region.

As you can see in the image above, Youtube viewers in India are welcomed with a series of trending videos that include snippets from the regional entertainment industry. The ads on the page are also targeted to the audience based on the location of the guest.

The image above is the same homepage viewed from Dubai. As you can notice, the URL entered is the same, but the content on the page is different. In this homepage, the trending videos are based on the popular activities of the region. They also include videos in Arabic – the regional language of Dubai. Additionally, the advertisements on YouTube are entirely different from the ones displayed on the homepage when viewed from India.

Persoanlised homepages – one step at a time

Big names in the digital space like Adobe and Youtube are already leveraging the benefits offered by the adaptive nature of personalised homepages. But, what about small-scale businesses and start-ups? The best part about this new-age concept is that you can personalise your homepage one step at a time. It is not a go-big-or-go-home kind of situation.

For example, we, at Social Beat, recently explored the idea of personalised home pages by customising our website as per location. With our headquarters in Chennai and regional offices at Mumbai and Bangalore, we decided to start by customising the address in the “Get in touch” tab as per the location the visitor is at.

As seen above, if you visit our homepage from Chennai, the “Get in touch” tab in the footer will display our Chennai address.

The same homepage displays the Bangalore address when you log in from Bangalore.

Top personalisation tools for your homepage

There are a wide range of tools available out there to personalise your homepage based on a multitude of integrations like Google Analytics, Hubspot and WordPress. Let’s take a look at a few of them.

Personyze

With this tool, your homepage will be personalised based on a variety of factors such as geographic location, data from their social media profile and CRM information, to name a few. You can also opt for a free trial or schedule a demo as per your preferences.

Evergage

Evergage focuses on enhancing visitor engagement by providing them with a tailor-made user experience. Visitors are welcomed with more relevant offers and appropriate content which is guaranteed to help in lead conversions and customer success stories.

Apart from these tools, you can also check out Bound, Convert and Optimizely that are brilliant in examining your traffic and providing visitors with unmatched customer experience.

Now that you have a better idea about personalised homepages and the vital role they play in visitor engagement and lead generation, its time you upgrade your company’s website with this ground-breaking technology and stay ahead in the ever-lasting race of digital marketing.

Contact us at Social Beat and leverage the multitude of benefits a personalised homepage can bring to your business.

Are Mobile Apps close to extinction?

Digital technology has taken the world by storm. The labyrinth nature of the Internet has engulfed us with a blanket of convenience, making the world a much smaller place to live in. From booking a cab to ordering pizza, we have been spoilt for choice with the number of apps available in the market. Ever since the concept of applications was invented, these tiny widgets have evolved from the phone and tabs to laptops and even smart TVs.

In the past few years, there has been a drastic increase in the number of apps; however, the number of active app users have remained stagnant. According to a study, the average mobile app retention rate is just 20% after 90 days. Even if they have stayed on and not deleted the app, on an average, more than 75% of users fail to return the day after first use. These figures make us wonder – are mobile apps close to extinction?

While some of the essentials apps such as Whatsapp and Facebook will remain an active app on the phone, the rest of them will predominantly disappear. So, what is the future?

Progressive Web Apps – The future of apps

The newest trend observed on the Internet is the emergence of websites with app-like behaviour in a browser. A shortcut to these websites can then directly be added to your device home screen based on how frequently you visit them. The progressive functions of these app-like websites have coined the term Progressive Web Apps, which is the next big thing in the effervescent digital world.

Features of Progressive Web Apps

  • A Progressive Web App integrates the experience of an app in a website, providing you with the best of both worlds.
  • They look like normal websites that can be accessed from your browser. Based on your usage, the website will prompt you to add it as an icon on your home screen for direct access. With a direct shortcut, you can skip the process of visiting the website from your browser every time you log in.
  • These websites are typically displayed in full-screen without a website frame, giving the user an app-like experience.
  • With the progressive usage of these websites, you can experience full-fledged app behaviour by granting permissions to access your device camera and contacts, as per the functions of the page.
  • PWAs run on a javascript embedded with application shell architecture. These codes run in the background of the page and pre-load frequently visited images and information in the cache memory. This provides higher speed in loading the page with the combined benefit of easy offline usage.
  • A PWA requires minimal page refreshes as it works like an app and not a conventional web page.

Advantages of PWAs

  • A Progressive Web App eliminates the need to search for the native app in an app store and download it, consuming mobile data and time.
  • It will send you notifications over time only after repeated usage, living up to its progressive nature.
  • It loads very quickly, even in places of low connectivity, due to its exquisite application shell model.
  • Contrary to native apps, it does not take up as much space on the phone. It just provides you with a shortcut to the website which will behave like an app.
  • It does not hamper your privacy settings or permissions. Even if it does, it will be over a span of time, based on your usage.
  • The PWA does not need to be customized for iOS and Android platforms.
  • It caters to feature-phones and entry-level smartphones that do not have enough space for multiple apps.
  • While digital marketing is evolving in tier 2 and 3 cities, 4G connectivity is still an alien concept. PWA is the perfect alternative to an app in Tier 2 and Tier 3.
  • It also caters to the generation who are new to the Internet world for whom downloading an app is a tedious process.

How can PWAs benefit brands?

Apart from the plethora of advantages an app user faces, a progressive web app can widely benefit any brand or organization. Gone are the days when websites were merely developed for desktop usage and apps for mobile phones. Considering the fact that most of the organic traffic comes through mobile, it is now mandatory for organisations to take their digital game up a notch to cater to their target audiences. A PWA fills in the gap between an app and a website and is the perfect solution for increased sales or leads.

Furthermore, the cutting-edge application shell architecture used in progressive web apps makes it ideal for e-commerce websites. It eradicates the need to download the app and provides the user with the added benefits of higher page loading speed and enhanced performance in places of limited connectivity.

A lot of leading organisations have already incorporated the concept of Progressive Web Apps in their digital space. Flipkart and Ola are few of the early adopters of this technology. So, its time for mobile apps to move on and welcome PWAs.

How to transform your lead generation via a landing page?

If you are running a business online, you should know by now that generating leads is everything. Lead generation is the single most important aspect of digital marketing that helps your business grow.

If you are looking to capture more targeted leads through digital media, one of the main things that you would need is a well optimised, highly targeted landing page. Still not convinced? Here’s an example!

Conversion Rate Experts, world’s leading agency for conversion rate optimisation (CRO), helped Moz, then SEOmoz, generate $1,000,000 million with just one landing page that had an alluring call to action. What’s more? This revenue was generated by the fantastic landing page and few emails within four months.

You can read the complete case study here.

One of the takeaways from the above case study is that improved user experience helps in lead generation.

So, are you looking to improve the user experience of your landing pages and, in turn, increase your lead generation? Read on!

Designing and managing the perfect landing page

Consider your landing page as a system that will convince your page visitors to become your customers. A well-designed landing page, by itself, can help increase lead generation and conversion. Here are some tips to create an appealing landing page.

Use a captivating headline which increases the curiosity of the visitors

Instead of a typical headline, which screams “buy me,” use an enchanting headline that would garner your visitors’ attention.

For example, a landing page headline like this – Your One Stop for a Beautiful Kitchen – would interest the visitors a lot more than headlines that talk only about selling.do my home landing page

Understand your audience

This is easier said than done. How can you possibly understand someone whom you hardly know? However, understanding your prospective audience and designing the page keeping them in mind is absolutely necessary.

In terms of design, a good idea would be to have a quick A/B testing done and experiment with heat maps on your site. Analyse the results and rework on the design perspective if necessary.Understand the audience before creating a landing page

If you are creating a landing page to get your visitors to download your content,  one way to do that is to research on what people are searching for in your domain and offer them that. Keeping the target audience in mind, we built a landing page for one of our esteemed clients, Casagrand. Casagrand is one of Chennai’s leading real estate developers with premium projects completed in and around the city. Since their target audience mainly consisted of potential home buyers, we created a handy e-book titled, “Chennai Home Buyers Guide” which consisted of useful tips and suggestions to make the process of buying a home easy and hassle-free. We created a landing page in which visitors had to fill in their details for a free copy of the e-book. This strategy was a win-win for both the customers and our client as the customers walked away with a detailed e-book on buying a home and Casagrand just got a lead of a potential home buyer who is looking for projects to invest in.ebook landing page

Be precise in your stand

You might be tempted to put all the information you have on the landing page. However, you must understand that the landing page design has only one purpose to serve – to get users to click on your call-to-action (CTA).

When you overload the page with too much information, it might have an adverse effect as it might become daunting to someone reading it for the first time. Understand that most users are going to read your landing page content and see the design for the first time. They must be able to grab the information they are looking for from the website. That’s when they will become potential customers for your business.

Furthermore, highlight the major benefits of your service or product on the landing page in a significant and striking manner. This will appeal to visitors and persuade them to become your customers.

Here’s an example of a landing page that is to the point.a precise landing page

This landing page scrolls through six sections with each section describing information that users would like to know. In the image shown above, the section project info has listed all the efficient and important project information in the form of bullets; this would be easy for people to read and understand quickly.

Opt for the right tools

To accomplish a task efficiently, you must use the right tool. As the good old saying goes, “You can use a screwdriver to pound in nails, but it’s a lot harder.” You don’t have to do it the hard way always. Understand that sometimes the right way can be easy too.

There are lots of simple landing page creation tools out there, and each one is unique. You must analyse and pick the right tools for you. Some of the tools that we recommend are:

Instapage – it’s a simple, hassle-free landing page tool. It’s a drag-and-drop software tool that has a lot of professional web design templates.

Unbounce – This is another drag-and-drop software tool. It’s quite simple and recommended for beginners.

LeadPages – One of the most well-known landing page creator tools available online is LeadPages. Most top bloggers and businesses use this tool.

Use relevant and alluring visuals

“A picture is worth a thousand words” – This good old saying holds good, especially while creating high-converting landing pages.

Imagine reading the below-mentioned blog page with zero visuals! Tough, isn’t it? Even a blog needs images and other forms of visual support, so landing pages must definitely be visually intense.

visual intense landing page

It is always a good idea to use images, videos, 360-degree photos/videos, infographics, maps, etc. Visuals help users to understand your page quicker. Additionally, having an image or video on your landing page leaves a more enduring impression on users’ minds than written content. Check out our blog on the type of content your target audience will find engaging for a detailed understanding of how content marketing can make your brand trend.

Another visual element that matters a lot is the font that you use; use fonts that are catchy and don’t come across as too overpowering.

Optimize your call-to-action/sign-up section for conversions

If you think that you can simply use some opt-in or CTA form and gain leads, you are absolutely wrong. The type of information you put in your CTA form and the way you design it play a major role in increasing conversions. For example, instead of simply asking someone to sign up to your page, you can ask them to sign up to get newsletters or sign up to get daily tips. Also, captions like “connect with us for…” may work well in increasing sign-ups and conversions.a strong call to action

Use customer testimonials

Using real-time customer testimonials is a great way to increase the credibility of your business. Reviews by customers will definitely create a positive image about your business to first-time visitors of your page, and this might, in turn, help in converting them into your customers. It’s a proven fact that customer testimonials improve sales. This option could be left out, for the time being, if you are a new business.

Follow-up emails

Last but not the least, following up with your leads or subscribers is important. Once you have designed a landing page by keeping all these aspects in your mind, you can definitely expect quite a significant number of leads generated from the landing page. Once that happens, the next step is to convert your subscribers into customers. One way of doing that is to call them up on the numbers provided and talk to them about your business. A subtle way is to send them emails.

However, while sending emails, you must not restrict to sending promotional emails or regular newsletters. Alternatively, it is advisable to send your subscribers a series of crafted emails that will appeal to them. At times, include details about deals and offers, but don’t make this a practice. For more insights, check out our blog on the different ways email marketing can work for you.

Never be afraid of sending more emails. However, refrain yourself from sending emails that follow a standard template. The more you send personalised or crafty emails, the more are the chances of converting your subscribers into customers.

Managing your business and marketing it digitally consumes equal, or at times, even more, time, money, and energy when compared to its traditional counterpart. By creating an influential and captivating landing page, you are investing in a driving force to convert your visitors to potential clients.

Vikas Chawla featured in Times of India

There is no doubt that digital technology has engulfed our world with a blanket of convenience. There is an app in our phones for literally every day-to-day activity, from booking a cab to ordering pizza. However, the lack of storage space and increased consumption of mobile data and time has led to stagnation in the number of app-users worldwide.

To address this issue, websites are now being re-designed with app-like behaviour. Frequent visits to these websites will lead to a pop-up in your phone prompting you to add a direct shortcut to the website in your main menu. The progressive functions of these app-like websites have led to the emergence of Progressive Web Apps (PWAs). This new technology has taken the digital world by storm and is here to stay. Social Beat is one of the few digital marketing agencies who has incorporated this technology in our website. Following is an article from Times of India in which Vikas Chawla, our co-founder, has given us a closer insight into the benefits of Progressive Web Apps and their impact on the consumers.

Vikas Chawla featured in TOI

How UX can make or break your business – Digital Chai Pe Charcha

The seventh edition of the Digital Chai Pe Charcha was held in Workafella, one of the best business centres in Chennai on 8th October, 2016. The event saw over 25 participants who were a mix of entrepreneurs, digital marketers, and professionals. User Experience, an important element in any website or app these days, the entire session was insightful, engaging and very informative!

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What is UX or User Experience?

UX or User Experience is exactly what the name suggests – the overall experience one has when they land on your website or your app and the interaction with the company, its services, and its products throughout.  In short, the way a website or an app works plus the look and feel of it all together making your user want to come back to your site.

Benefits of good UX –

Research shows that the overall experience of a user right from landing on your site, navigating and scanning through your pages till moving out of your site to another, the emotions that the user feels throughout – satisfied or unhappy – plays a major role on how your brand performs online in comparison to your competitors.

It helps in converting a user into a potential customer and not just that – but converting them at a low cost.

What makes a good UX –

  • Security & Privacy of its users handled with attention
  • Feedback & reviews from real buyers that connects with new users
  • Company is reliable & trustworthy – Transparent information on the roots & founders of the business

Building a new website 

  • Research and Analyze

Do a quick study on who your competitors are and analyze their digital mediums. Understand what they do to provide their users with a great experience on their site. Work on your content, have collaborative discussions and put down the necessary inputs to go on your site.

  • Strategize

Have a good idea on the different elements you would like to add on to your site – be it a revised sitemap or navigation flowcharts by analyzing user personas and scenarios.

  • Product Design

Work on your website with a neat and clear wireframe that should include digital touch-points further building the virality loop.

  • Test and Iterate

After your new website is ready to launch, have a quick A/B testing and experiment with heat maps on your site. Analyze the results and rework on the design perspective if necessary.

Evaluate the UX of an existing website

  • Functionality of your site / app

The speed at which a new user navigates on your site, understands your business and moves through different pages says a lot about the flow of your site.

  • Navigation & Information architecture

The user needs to have a smooth experience while navigating through your site, moving from page to page and gathering all the information required.

  • Forms

If your site has a landing page with a form, make sure the form is simple with limited fields keeping in mind to not ask for information that is too personal to the user or fields that will require the user to go back and forth too many times.

  • Trust and Credibility

Your user’s information should remain confidential and should not be hampered with.

  • Aesthetics

How good is your site’s layout and balance? Is there a consistency in the font? Are the clickable items clear to the user and is the entire page pleasant and easy to navigate?

UX can be improvised with the help of some efficient tools. To improve the overall look and feel of your site, make use of customer surveys, user interviews and case studies. To track your customers’ behavior on your site, experiment with Zarget, Inspectlet, CrazyEgg, Optimizely, Google Analytics and MouseFlow. To understand prototyping, try Balsamiq, Axure, Invision and Pen & Paper.

When the site’s design and flow is focused on establishing a good user experience, the bond between the company and your customer grows building the brand as well as the overall experience of the user with the company.

Click here to understand more on how UX Can Make or Break Your Business

Those of you who missed the first six editions of the Digital Chai Pe Charcha can check them out below:

User Experience – Getting back to Basics & Filling The Gaps

The principle of User Experience has not changed in the past few decades; our approach to UX, on the other hand, is constantly evolving. User experience is the means, not the end to a problem; the process is never ending. The art of balancing user needs and brand message is an important element. We already have many trends rolling out in pace with the technology, and it all boils down to knowing what to use when.

Truly understanding your user

In the race to catch up with the latest trends and continuing to do what exists, we forget the most important aspect – users. It sounds like UX 101, but this is where many designs lose vision. We forget to find out what the users need and instead assume what they want. As a result, most websites look alike and most experiences feel the same.  One may argue that it is efficient and gets the job done. I agree, but what you haven’t tried out may get greater results. Grab the better one, always.

Do you really need a compulsory registration, does your customer have to go through 5 pages before buying a product, and does that information about the company founders on the home page help in any way? Your average user probably does not. The definitive answers to these can be found with some user research, but it’s important to ask these questions. One such case in point was when we designed a simple, no-scroll landing page for a real-estate client. The users had only the most important information presented to them without the frills. The main CTA on the mobile version was a callback feature, which encouraged users to drop just their numbers, without giving out much personal information in an enquiry form.

Casa Grande Monte Carlo

Rather than add a feature because the competitors do it or because it helps with ROI, we need to achieve the same without turning off the user. Find creative ways to add new dimensions to the user journey, a perspective for every type of user.

Satisfying the outliers

With technology advancing each day and the number of devices multiplying, we have a greater challenge to cater to every member of the community. Crafting experiences that are inclusive to all can be a challenge, and the key to achieve that is by understanding that there is no single approach to every problem.

There are plenty of avenues to bring in more users, increase conversions and make more money for the clients. The need of the hour for many businesses is to take it further and this is where UX fits in nicely. Instead of concentrating on what the majority of the customer base is thinking; we need to start looking at what the minority wants. In many mobile versions of our websites, we come across devices that are used by less than 15% of the users but we have ensured that they have a similar experience of browsing as the rest. Customizing to each device size is a little work, but it yields good results in the long run. Begin by understanding how the bottom 20% of the users behave and find ways to enhance the experience for them. Tap into all of your demographics and include the lesser-used browsers; the aim is to have a consistent user experience for all.

Personalization is important; users want to feel that businesses are directly talking to them. A good design gives them that without compromising on brand message and end-goal.

Decluttering without handholding

The last few years saw design minimalism in websites and apps – hamburger menus, single color & typeface, flat icons and hidden sections (the footer especially). This approach clearly works because the style is simple without distracting the user. It is a linear thought process, taking the users from Point A to Point B without making them think about anything else.

While minimalism will be around for a long time, it needs to be handled without being overdone. In the name of de-cluttering many websites and apps have dumbed down their journey so much that users feel powerless. No one likes to be told what to do and it is something that we should avoid. It is crucial to let the users decide how they want to fulfill their needs; the job of user experience is to ensure that the process is coherent and seamless. Gently push, don’t shove.

It can be as simple as having more options during the checkout process – can the customer continue as a guest user, can the customer login through any of social media accounts instead of a compulsory registration or Gmail signup? Test different options to see what works for your business and implement them in the longer run.

We are surrounded by best practices and latest trends that come out every week. They are good to implement but don’t get too caught up in them, always ask if it’s the right one for your user base. We need interfaces that are efficient & data-driven, not just what is in. Create memorable experiences that would bring a user back and make them remember you for a long time.

How UX can break or make your business sales or revenue

 Understanding User experience and its importance

The father of UX – Don Norman defines user experience as a science that encompasses all aspects of the end-user’s interaction with the company, its services and its products. User experience takes more than just defining it. Let’s relate it to the real model.

What makes shopping fun? Most of you would say – ‘buying the product’. I agree, but not entirely. Buying the product is the last step of the shopping process. What led to buying is your positive experience at the store, walking down the different sections, stacked with a variety of designs and then finding the perfect take away. Not to forget, the billing experience!

Let us map the real-world model to your online experience on a business website – right from getting to your website through a certain landing page, to reading your content; from navigating the site to finally taking a conversion action, everything counts as user experience.

Research studies on UX and A/B tests on websites have led to pointing out thrust factors that impact the experience of a user on your website.

UX Factors that lead to conversion

Let us see below why product pitch, good navigation and aesthetic content form the crux of your website:

1) Product Pitch: The pitch of a website sketches out the business identity. Content that speaks out about how the business goals are intended to benefit their customers, caters positively to the user’s experience. This is the part of experience where tone of the website builds trust and communication with the user. A strong selling pitch can boost your sales.

2) Comfortable and Intuitive navigation:

Comfort and intuitiveness are key factors that lead a user to conversion.  Even if you perfectly speak out how good your product is, if a user fails to see the interface as friendly, intuitive and quick – they are likely to bounce.

3) Content & Aesthetics:

Neil Patel says that great content is definitely the reason behind returning visitors and he quickly adds that good content is valuable only when it’s readable and engaging. That’s where aesthetics comes in. Content becomes friendlier when the formatting stands out in a way that grip the user’s attention. A good use of contrast colors for backgrounds and text can make a piece of content interesting to read; adding images that are crisp and meaningful, makes your content 10x; visual cues using text formatting, colors, icons  can guide the user about your site;

Everything that brings about a conversion like important content, call to action, contact information etc. should be made to stand out by using principles of aesthetics.

In addition to SEO, Google algorithm is emphasizing on returning results that have an excellent user experience. So it’s important to always look back at how your website is doing from the UX perspective.

Here’s an excellent example to demonstrate how the thrust factors contribute to providing an experience that builds a trust relationship between the customer and the product.

Gehna, a brand that sells stunning unique Indian jewellery have made their online presence valuable by providing a user-friendly platform for online shopping and jewellery customization.

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Some of the reasons why Gehna’s landing page User eXperience ticks:

1) The first impact this website makes, is with its aesthetics. Clean layout with enticing images, interesting fonts and color balance, which ultimately leads to a pleasant experience.

2) The content on this page is kept optimum without distractions and has excellent customer value. Studies in cognitive psychology state that a user is prone to action whenever he finds all the necessary information around a CTA. The banner on this page impresses the user by laying out their available services in a dignified way. This is the point which engages the user and leads to conversions.

3) By giving their users an insight into their work, customization process and user testimonials, they have built trust with their prospective customer.

img24) They also maintain a user-friendly blog with design ideas and jewellery trends. This shows that Gehna is not just a business but also a work of passion at customer interest, there by bringing out the personality of their brand.

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To sum it up, with their unique propositions, well organized content and evident CTA’s, they have provided the customer an impactful experience that bags conversions. I urge you to remember, a great landing page UX leads to the quickest conversions.

If you notice in entirety, it’s the little things that tend to add up in the big way. What demonstrates this is the power of a well-designed form with a proximately placed CTA

Every CTA leads a step closer to conversion. Once a prospective customer decides on a product/business, the only thing in between, is the experience of making it happen. Be it a registration, purchase checkout or a reservation – more often, the last step towards a conversion is completing a web form. UX is indeed impactful here.

To understand this better, let’s take a look at a few insights from conversionXL’s  Peep Laja

  • Less information request = more conversions

The key is to ask only for relevant information and skip the research questions. This means that a 5-field form out performs a 9-field form by approximately 30%. Research studies based on usability ROI, has seen that every time a form was simplified, businesses saw huge increases in their conversion rates.

  • Provide necessary information on the form. Missing information leads to confusion, frustration and no conversion.

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With a great service pitch, an eye-catching image and simple fill-out form, Pamperazi clearly tells you what you’re up to.

UX is so impactful that it can break or make your business revenue

   Statistics from experiments conducted by various organizations has shown the tremendous impact that UX has had on sales/revenue. Let us explore a few examples & case studies

Call to Actions

According to Jared M Spool, founder of user interface engineering, changing a CTA button on a checkout form increased a major e-commerce website’s annual revenue by $300 million. In fact studies even show that a prominent CTA button right next to some related content can increase conversions from 2.78% to about 19%.

Here is a great example of Casa Grande’s Aldea. It adds prominence and proximity to the CTA.

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1) Providing sliding images of the exteriors and interiors of the apartments.

2) Displaying the amenities and perks of the apartments, evidently

Having given a perfect picture of what the user is signing up for, a CTA is provided right in place for users to make further enquiries. This is a high-converting UX.

Visual Design

A well balanced design is about proper use of page elements and colors. Visually balanced designs have a positive impact on the user experience.

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LaundryBoy is a winning design that puts together a great visual balance. With their website themed around blue shades, they’ve made their CTA completely stand out in a balanced contrast. Would you ever believe that a visually balanced design could lead to a 25% higher conversion rate.

Practice of Decluttering

Your landing page will always face a 5 second test to grab the user’s attention. The impact made here brings about the conversion. The Weather Channel wanted to turn people into premium subscribers. They decluttered their homepage and had a single subscription action with their features enlisted

Listen to the Users voice

Users, be it retained customers or prospective customers, have come into the habit of letting businesses know what is causing the friction. Valuing their feedback yields huge difference in your conversions.

Creating a new sign up page based on user feedback, raised the revenue for SEO Moz by additional $1million.

 Your users are adapting to trending designs, which is why your designs has to update as per contemporary standards or be even better. 

With a great UX – make them an offer they can’t refuse

A lot of research has been done around the impact of design on content. Recent studies on cognitive psychology states that people are moving from text-driven content towards visually mediated content.

Content is more strong and easily assimilated, when accompanied by informing design/images.

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Olympia Grande makes the right use of content and images to showcase the strength of their residential project. By placing prime information like project overview, cost and enquiry in a compact space of the user focus, they’ve got the user’s attention. That’s a winning strategy for quick conversions!

UX impacts SEO which in turn impacts your sales

A good UX makes your website accessible, useful, usable, findable, credible and valuable. All of this impacts the SEO positively, leading to a good ranking on search engines. A website that is optimized with quality content and good experience, will gain customer traffic and succeed at customer retention.

It is wise to learn from others mistakes; it’s a faster path to move ahead. Bad UX is mostly about doing the basic functionalities wrong. So in addition to demonstrating what works, let me point out what doesn’t.

Common Issues in UX that break sales

  • slow loading time of websites
  • lack of content hierarchy
  • cluttered and confusing navigation
  • lack of basic functions or information that a majority of the users expect
  • exhaustive user engagement for simple tasks
  • falling short of an impressive personality
  • lack of responsive design .

Research studies in UX have shown that 88% of the visitors do not visit a website that has given them a bad experience.

As you see, UX is an integral part of a business website bridging your customer to your business. Understanding the usage pattern of your users gives an insight into their experience, learning what part of your website frustrates or confuses them helps incorporate some necessary changes to the website to get better conversions.

With a lot of companies investing in UX, it is evident that the user’s experience with a website is having a soaring impact on the sales and revenue.

Here’s wishing your user eXperience a good health!

Top Websites for Buying Royalty Free Images in India

Have you written a blog post or a great story but have no idea where to look for pictures to accompany the same? Or are you looking for some high quality images for your design project?  Well, worry not! We have put together a list of best websites for buying royalty free images in India.

Images Bazaar

Owned by Mash Audio Visuals Private Limited, Images Bazaar provides creative professional images under different categories. Founded by Sandeep Maheshwari, Images Bazaar has the world’s largest collection of Indian images, with over 10 lakh photographs, videos, illustrations and 3D imagery shot by over 10,400 photographers.

Photoconcierge

Bangalore based Photoconcierge is a collaborative digital marketplace for photographs, illustrations and videos. The company provides a stock repository of photos, vectors and videos to marketers and individuals. With a wide range of photographs and network, the company is a perfect resource-pool to help you find photographs that match your every need.

Photosindia

Photosindia.com is a premier stock image agency that combines the entire processes of stock photography to bring you high quality and wide variety of pictures. With a team of highly enthusiastic and creative visualizers, photographers, software professionals, photosindia is a one stop solution for all your image requirements.

Thinkstock

Thinkstock offers user generated premium royalty-free images, vectors and illustrations selected from Getty Images, iStock and other worldwide image partners. The unique thing about Thinkstock images is that you can download and use any image at any file size without affecting your price. It is also the only subscription that offers images from over 40 collections.

Shutterstock

Shutterstock is the largest and most exciting platform for creative professionals to license content – including images, videos and music – as well as innovative tools that power the creative process. Founded in 2003 by Jon Oringer, they have millions of royalty free tock photos, illustrations, and vectors for all your needs.

Imagedb

Imagedb has a collection of high quality, diverse range of over 80,000 Indian stock images. Apart from this, Imagedb also has footage and other services including image key wording, retouching, masking or clipping path, Image filterization etc. The company also arranges for commercial shoots for clients, depending on their needs.

FreeDidgitalPhotos.net

FreeDigitalPhotos.net offers pictures and illustrations for free of charge, for business, personal, charitable or educational use. The pictures that are available for free are small in size however, the website also lets you download larger size images but it comes with a cost. Once you have chosen the image you want, the portal lets you download them without even registering.

ImagesKart

 ImagesKart was founded to provide advertising and communication agencies visual content key to researching, purchasing, and downloading of Indian Images. The company has more than 5000 contributors spread across India and aboard.

Unsplash.com

Unsplash provides free and high-resolution photos that have been submitted, free of any usage restrictions, by established and up and coming photographers. Every 10 days, 10 new images are added to the website. All photos published on Unsplash are licensed under Creative Commons Zero so you can copy and modify them at your will.

IndiaPhotoStock

IndianPhotoStock has a unique mix of stock images and fine art photography by Sanjay Marathe. The website hosts more than 20,000 images of India and USA and has pictures of travel, monuments, people, culture, festivals, infrastructure, agriculture, cities, villages, rural life and many more subjects.

Getty Images

An American stock image company, Getty Images has an archive of over 80 million images and illustration and more than 50,000 hours of stock film footage. They have a large central repository online where you can browse for images and buy the rights. Cost of the images varies from the size and resolution of the image. Apart from this they also offer custom photo services for their corporate clients.

Dreamstime

 Dreamstime is one of India’s leading stock image companies that provide high quality digital images and illustrations at an affordable price. Currently the website has around 15,000,000 registered members, more than 300,000 contributing photographers and over 44,000,000 photos, illustrations, cliparts and vectors.

StockImagebank

If you are looking for Indian contemporary stock images, then Stockimagebank is the place to go.  The company provides high quality images to agencies such as JWT, O&M, Leo Burnette, Lowe Lintas and clients such as Sony, Microsoft, Nestle, P&G in India & across the globe.

Dinodia

Dinodia has all pictures relating to India including historic pictures from 1980 onwards. They also house, paintings, illustrations, black and white images and contemporary color images. With a total archive of over 50 million images online, Dinodia, paintings, illustrations, black and white images and contemporary color images. They also have over 100 contributors who take pictures for clients in case they don’t have images a particular client is looking for.

Think we have missed out something? Let us know by leaving a comment!

 

7 Ways to Improve Your WordPress Website Speed

“Page abandonment increases with every second longer it takes for your website to load”

 

You just created the sleekest website on WordPress that has a super responsive user interface and killer content, but you’re not getting any conversions! It all boils down to page load time at the end of the day. No matter how wonderfully you craft your website, if your page loads slowly, your visitor will navigate away. They’ll navigate to an uglier website with terrible content but that loads quicker. You don’t want that.

Page abandonment increases with every second longer it takes your website to load. All hope is not lost, however. With just a few simple and easy to implement ideas, take your tortoise of a webpage and give it a turbo boost.

First of all, test your website’s load time with this handy tool from Pingdom or pagespeed from Google. Does your website pass the 2-second rule? According to several surveys that a Kissmetric article researched, most web users look for a website that loads within 2 seconds. The longest they’ll wait is 3 seconds! Any longer than that and your page needs heavy optimizing.

Before reading any further make sure you have a good server and has servers based in India (if you are targetting the Indian market. We would recommend Bluehost for a shared Linux hosting or a WordPress optimised hosting if your site is on WordPress.

So you’ve run the test for your website and it’s pretty slow. What next? Check out these scientifically-backed tips to improve your website’s speed.

1. Be lazy

Yes, implement LazyLoad into your website design to improve the amount of time it takes for your site to load. With LazyLoad, you can cut back on the page load time, and allow users to save their bandwidth. Win-win for all!

2. Compress images

Images (in sizes) are indirectly proportional to any website speed. Bigger the image, slower the loading, best solution is to compress images without losing quality. You can use free image compression tools like Caesium to compress images without losing much of its sharpness & clarity. In wordpress, there are plugins like Smush.It or Ewww Image Optimizer which use lossless/lossy method to optimize the images. The great thing about these plugins is that they work in the background every time you upload a new image you can also run it retrospectively on all of the images uploaded to your media library. They come with limitations that the base image should not be more than 1mb in size (so Caesium can be used to compress initially).

3. Free it Up

The WP-Optimize plugin allows you the freedom to optimize your MySQL database with just a click!

4. Cache them all

Want to be a cache-all master? With the W3 Total Cache, make caching a breeze. This will let your website load at blazing hot speeds, and ultimately lead to better conversions and leads. It can take care of elements like browser caching, Javascript, CSS & HTML Minification, setting expiry headers etc. Be careful in using the tool as it can affect your design & CSS files too.

5. Divide and conquer

Are your images, content, Javascript code and CSS in the same location? Consider having them on external files via a Content Delivery Network (CDN) like Cloudflare for the same.

6. No cookies for you

Want a winning idea for speeding up your website? Reduce or get rid of cookies altogether. Your visitor will also be thankful that cookies don’t bog their system down.

7. Don’t Send them away

Don’t redirect. When you redirect your visitor to another page, you’re only adding an additional HTTP which makes your page load slower.

Go all out and give your visitor a faster website today!

Top-5 Content Management Systems for your website

If you are planning to build a website in the near future, you might be confused on which platform to use. While there is a whole bunch of content management systems (CMS) in the market, you might want to use the platform that allows you to do it without worrying too much about the technical aspects like coding.

What is a Content Management System?

In simple terms, a Content Management System is a software tool that allows you to create, edit, publish and manage web content. The main objective of a CMS is to provide an intuitive interface to manage your content on the web.

There are many good content management systems like WordPress and Drupal; and they are all fantastic. But choosing one among them can be difficult because you do not know if the website is suited for the needs of your website. The server can sometimes be a challenge in having an effective CMS and we usually recommend the Linux based servers being provided by Bluehost or Amazon Web Services.

This article shall make you aware of the different aspects of the Top-5 Content Management Systems in the market and help you make an informed decision.

  1. WordPress

Homepage: www.wordpress.org

One of the world’s most popular content management systems, WordPress started out as a blogging platform, but has grown and advanced significantly over the years. Based on PHP & MySQL, WordPress is used by almost 23% of the top 10 million websites around the world. Examples of WordPress websites are Social Beat, ithought, etc.

Advantages:

  • It’s free and the easy installation offered does not require complex technical know how to maintain the website
  • User friendly dashboard for managing content
  • Multi-user and multi-blogging support
  • Wide number of plug-ins and themes, both paid and unpaid, for customizing your website
  • A large developer community and plenty of tutorials and documentation available for support
  • Easy linkage to your email platforms such as Mailchimp to allow you to keep in touch with customers

Disadvantages:

  • Standard installation can have security issues and is vulnerable to attacks. Needs to be addressed with continuous updates and monitoring of the website

 

  1. Drupal

Homepage: www.drupal.org

Drupal is the 2nd most popular PHP-based content management system. It’s a powerful, developer friendly platform that can be easily used for building complex websites. In the latest releases, database management modules have been added that allow managing SQL operations without writing SQL queries. Many big companies like General Electric, Time Warner and Sony Music, are using Drupal.

Advantages:

  • Less resource intensive than WordPress
  • Technically advanced in comparison to peers like WordPress and Joomla
  • Very flexible; has the feature to even edit the root files of the program
  • Easily customizable with numerous plug-ins & 6000+ modules available for easy extension of functionality
  • Powerful taxonomy & ability to tag and organize complex content
  • Faster load and response time
  • Powerful use cases available

Disadvantages:

  • Basic knowledge of HTML, PHP and other common programming languages is required
  • Theming system is complex along with a lack of high-quality plug-ins
  • Site complexity beyond a simple website or a blog requires technical know-how to keep it running

 

  1. Joomla

Homepage: www.joomla.org

Joomla is quite often, an intermediate choice between WordPress and Drupal, having the power of a Drupal website and at the same time managing the user-friendly nature of a WordPress website. Joomla has a lot of plug-ins and themes available to choose from, so you can easily customize your website based on your requirements. It’s suitable for creating back-end networks for a wide range of purposes like inventory control and reservation systems to online commerce websites.

Advantages:

  • Faster and easier to setup an online store; has more native support online commerce
  • A great platform to create social networks
  • Long history of development and an active developer community
  • Tons of plugins and add-on tools available
  • 7000+ plus extensions and an extensive help portal

Disadvantages:

  • Not easy for beginners
  • Modularity & expendability puts greater demand on server parameters
  • Lack of high-quality themes when compared to WordPress

 

  1. SilverStripe

Website: www.silverstripe.org

SilverStripe is another open source content management system, best serving the needs of developers slightly comfortable with coding. Built on an object-oriented framework called Sapphire, it has multiple platform modules allowing it to support a content formats like blogs as well as forums / communities. SilverStripe code is bound together through independent frameworks; thus providing it the capability to support any CSS Style Sheets and HTML codes.

Advantages:

  • Open standards for development leading to high development versatility
  • Easy back-end functions
  • Powerful content authoring tool with ability to publish/unpublish content on specific dates
  • Differential permission levels for different parts of the site to manage your own editor/author network
  • Strong developer community SilverStripe LTD to fall back for technical support

Disadvantages:

  • Less intuitive back-end in comparison to peers like WordPress
  • Less than 200 extension modules and not many high-quality themes available
  • Lack of documentation support

 

  1. TextPattern

Website: www.textpattern.com

A highly flexible content management system, TextPattern is a free, PHP based CMS that is more often skipped when looking at the top CMSs for websites. It leverages Textile to quickly convert plain text to XHTML, making it user-friendly for beginners.

Advantages:

  • User-friendly for non-technical users
  • Suitable for websites of varied sizes
  • Great documentation; complete manual available online

Disadvantages:

  • Minimal variety of themes (~120 front end themes available)
  • Fewer plugins
  • Small developer community