Top 10 ways to use Google Analytics for actionable results

Tracking results is paramount not only for an entrepreneur or a startup but also for large enterprises. Google Analytics is the most popular Website Analytics Tool with close to 20% of all websites using it (as per Built With).

Using the tool, one can analyse data on a monthly basis to understand who is coming to your website, what are they doing there and what is driving them to come to the website or transact with you. Google Analytics a powerful yet free tool which can help grow your digital marketing strategy. To get you started, here is a slideshare with list of Top 10 Things to Analyse your website using  Google Analytics.

Digital Analytics Course from Google

Google launched a course on Digital Analytics earlier this month for analysts and digital marketers to understand the fundamentals of digital analytics. The course includes expert video tutorials on digital measurement landscape and descriptions of key concepts, terminologies and analysis techniques. It has 6 units in total and each unit has 4 chapters on an average. In addition to the tutorials, each chapter has exclusive resources from digital analytics evangelists for more detailed knowledge and reference. Also, each chapter is available in the text version as PDF files to download and read later.

Google Analytics

There are short quizzes and practice exercises at the end of each chapter and a final assessment once you complete all six units. On clearing the final assessment, you will be awarded with a certificate from the Analytics Academy of Google. Find out the certificate of Vikas Chawla, the Co-Founder of Social Beat to know how exactly it looks like.

Course Certificate

The course is open till Oct 30th, 2013. You can take up the final assessment any time before that in order to receive the certificate of completion. After 30th October, the content will still be available on the website of analytics academy for future learning.

If you have doubts on the course or need assistance in understanding the lessons, you can visit their Community page to join in group discussions with fellow learners and analytics experts from Google.

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