Reading Time: 6 minutesThe AI overview is a new SERP feature that provides AI-generated summaries for your query. This feature is set to change the SERP landscape and how we approach traditional SEO. So...
Reading Time: 3 minutesIndia Home Health Care (IHHC) is a leading provider of home nursing and other Healthcare services. They work in partnership with BAYADA Home Health Care to provide patients with registered nurses, visiting doctors, physical therapists and more from the comfort of their home. The challenge Mobile devices account for 90 per cent of total traffic to IHHC’s […]
Reading Time: 2 minutesMahindra Lifespaces is one among India’s most reputed real estate developers and a pioneer in sustainable urbanisation in a number of cities across India. A part of the Mahindra Group conglomerate, Mahindra Lifespace’s residential footprint spans 23 million sq.ft. of completed, on-going and forthcoming projects. We are delighted to announce that Facebook has recently published […]
Reading Time: 10 minutesWith thousands of brands vying for attention online, it is essential for companies to have a personality that cuts through the crowd and capture their target audience. A brand personality is a set of human characteristics that are attributed to brands in a way that they look, feel and interact with their audience. It is […]
Reading Time: 7 minutesFrom downloading low-quality music videos on Napster to watching the latest shows in HD on Hotstar, the data consumption pattern of online users has come a long way since the advent of the Internet. Today, the personal-is-the-new-premium approach presented by YouTube has pushed brands to allocate their marketing budgets to the second most-used search engine […]
Reading Time: 3 minutesA recent study by Nielsen and BCG revealed that India has a $100 billion opportunity for brands as the amount of time consumers spend on mobile and the number of digital transactions conducted increases. As 81% of users research their options on a mobile phone before actually making a purchase, reaching them through mobile platforms […]
Reading Time: 6 minutesIn this age of new media marketing, digital marketing has proved to be a game-changer. While any proponent of an effective marketing mix model would suggest a healthy mix of conventional as well as unconventional modes, digital media certainly leads by a margin when you bring the ROI perspective into play for real estate industry. […]
Reading Time: 3 minutesAs the saying goes, the only competition that matters is the competition you have with yourself – and Google is the best illustrative example of this quote. The world’s favourite search engine has crossed yet another milestone by outgrowing their primitive advertising and publishing platforms. Google AdWords, DoubleClick and Google Analytics 360 Suite will now […]
Reading Time: 2 minutesAs a design student, I interned at Social Beat for a month, and I am happy I decided to work here. I interned with the design team, and this is my first time working in an office. The office is at Social Beat is very relaxed, and my mentors gave me a range of tasks. […]
Reading Time: 6 minutesWith almost 80% of search queries coming from mobile platforms, Google has been implementing new ways to make the mobile search experience more streamlined and convenient for its users. One of the most drastic moves to facilitate this was the introduction of Accelerated Mobile Pages (AMP). On an average, pages take longer to load on […]
Reading Time: 8 minutesWhile bidding farewell to 2017, Google India came out with a comprehensive report titled, ‘Year in Search’ which throws light into the way Indian consumes content. Google’s annual report offers a unique perspective on India’s most significant trends, major events and local and topical interests that reflect the ever-changing psyche of India’s online millions. As […]