Reading Time: 6 minutesThe AI overview is a new SERP feature that provides AI-generated summaries for your query. This feature is set to change the SERP landscape and how we approach traditional SEO. So...
Reading Time: 3 minutes“Page abandonment increases with every second longer it takes for your website to load” You just created the sleekest website on WordPress that has a super responsive user interface and killer content, but you’re not getting any conversions! It all boils down to page load time at the end of the day. No matter […]
Reading Time: 5 minutesWant to maintain a good relationship with your customers and clients? The best way to do that is by constantly keeping in touch and updating them. Email is perhaps the easiest way to do this. Email marketing is the best resource for both start up and established companies, especially e-retail ventures. According to studies, the […]
Reading Time: 6 minutes‘Great Product + Great Marketing = Great Startup’ In Dec 2015, we had an idea of creating a platform and open community for discussing challenges faced in marketing a startup – and this was the birth of “Digital Chai pe Charcha”. It got off to flying start in its first edition at our office on […]
Reading Time: 8 minutesEvery brand or website targets ranking on top of search results but achieving the same requires a lot of effort over a period of time. The search engine rankings are determined by a variety of factors. Mobile-friendly nature of your website, On Page SEO, Content quality & freshness, Number of backlinks and relevance to the […]
Reading Time: 4 minutesIn a space as dynamic as digital marketing where things change rapidly (Google, for example, updates its search algorithm 500 to 600 times a year), it is fairly difficult to predict with certainty how things will turn out in a year. Nevertheless, digital marketing is all about catching the best trends early and leveraging them. […]
Reading Time: 4 minutesGot good content up on your website but not sure how to promote it? You’ve landed on the right page to find out the answers. What are Social Bookmarking Websites? Websites that help internet users to search, store or manage content they are interested in and share it across networks. These social bookmarks are created […]
Reading Time: 4 minutesContextf At the beginning of 2015, we had spoken about how social media analytics is going to change in 2015, especially for ecommerce companies. Since then we have seen significant strides in multiple aspects. Each of the social media channels, their targeting and analytics has become a lot more powerful. In terms of integrated CRMs […]
Reading Time: 4 minutesEvery marketing expert knows the importance of content marketing. It is a great way to engage with customers and to provide them with knowledge. Creating content that is both relevant and valuable to its target audience is at the very heart of effective content marketing. With the growth of mobile and internet in India, every town […]
Reading Time: 9 minutesSearch Engine Optimisation SEO is critical for most businesses and especially for ecommerce businesses. We did put up a slideshare on the basics of SEO for Entrepreneurs which covers aspects like on page SEO, content marketing & amplification, mobile responsiveness and link building. We always recommend White Hat SEO so its also important to be […]
Reading Time: < 1 minuteHave a particular interest that you are extremely passionate about? Then blogging is the perfect way to start exploring your interest. Blogging is a hobby or a way to build your brand. It is a powerful tool, which can be a great PR for you and your brand. A blog is a simple, easy-to-use platform […]