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Scale your growth by 10x on Digital Marketplaces

Reading Time: 3 minutes

Identifying the right digital marketplaces is fruitful for e-commerce brands. Essentially these online marketplaces are Apps & websites for 3rd party vendors for selling online in India.

From a consumer’s perspective, the online marketplaces enable them to compare a wide range of products. Thus, not only are they advantageous to consumers but also are favorable to sellers to showcase their products on these websites & apps.

Another advantage of marketplaces is that they eliminate the hassle of shipping & delivering and that they attract a huge consumer base. Therefore sellers can leverage this vast consumer base to drive sales easily.

In today’s digital ecosystem, with an increase in e-commerce platforms in India, there are various marketplaces for sellers to choose from. These digital marketplaces would aid in streamlining the selling process facilitating an increase in sales. Let’s look at some of the top online marketplaces in India these sellers can leverage:

Exploring the online marketplaces in India:

  1. Amazon India

Launched in June 2013, Amazon set up its Indian online marketplace known as Amazon.in. This marketplace now caters to approximately 5 lakh sellers from around India, aimed at seamlessly facilitating the buying and selling of products from consumers & vendors.

Advantages of Selling on Amazon:

Here are a few reasons why sellers should consider selling on this platform:

  • Renowned Platform– Amazon is regarded as one of the most visited online shopping destinations for consumers 
  • Excellent Delivery Network– The ease in the platforms delivery network enables delivery to almost all pin codes in India 
  • Starter Kit– Amazon provides sellers with special offers on Imaging, cataloging & other services that help the sellers sell their products easily.

How to sell on Amazon?

With the following simple steps mentioned, one can sell their products efficiently on the Amazon:

  • Product Listing– The first step into selling online in India through Amazon is to list them accordingly on the platform. Sellers can now list their products within 15 mins and enjoy the host of selling benefits from Amazon.
  • Shipping- Amazon offers shipping services such as Easy Ship and FBA. These services ease the burden of shipping and delivery for a seamless selling experience. Moreover, sellers can also deliver the product themselves to unlock local shop benefits.
  • Funding- Once the sales start pouring, every 7 days the funds will automatically be deposited in your mentioned bank account.
  1. Flipkart

Being one of India’s largest platforms for online selling, Flipkart allows vendors, suppliers & sellers to sell their products with a minimum investment. Moreover, the platform offers exclusive seller workshops, training, and seller support.

Advantages of Selling on Flipkart:

  • Wide customer base– Sellers can now reach a wide consumer base of 1 billion to grow their business easily 
  • Product List- Sellers require only one unique product to start selling on the platform 
  • Cost-efficient– The platform offers the most competitive rate card that is highly cost-effective for sellers

What do sellers need to sell on Flipkart:

  • One unique product 
  • To begin selling GSTIN details are essential to be filled out
  •  While registering a copy of a canceled cheque the seller’s bank account is required
  1. Paytm

Paytm serves as one of the leading mobile platforms that provide mobile-first, easy setup & chat options between consumers & sellers. This e-commerce platform offers a wide range of products for consumers to choose from.

Why sell on Paytm?

  • Vast delivery network– Sellers can now reach almost 39,000 pin codes in the country 
  • Huge customer base– Paytm now offers a consumer base of 10 Cr+
  • Product categories- Approximate 100K+ merchants sell their products successfully across 500+ categories 

How can you get started?

  • Log in/Sign up with your Paytm credentials 
  • Verify your details such as name, phone number, and email address
  • Submit your documentation such as bank account, GST details, etc 
  • Set up your catalog and start selling online
  1. Snapdeal

Snapdeal is one of the biggest digital marketplaces that delivers to more than 3000 towns & cities in India. Moreover not only do they sell more than 30 million products but also have a great consumer base, reaching up to 4 Cr happy consumers on their platform.

Why sell on Snapdeal?

No registration fee– Snapdeal has zero registration fee for sellers

Easy online selling in India– Sellers can sell their products 24×7 across 3000 cities in India 

Here are a few simple steps to start selling on Snapdeal:

  • Registration- Register your business and update your product catalog on the website.
  • Documentation- Verify your documents & product cataloging via a professional service provider.
  • Payments- On the completion of the orders, receive quick & easy payments into your bank accounts.

Conclusion

Thus, knowing and identifying the right online marketplaces in India for your brand is essential to scale your business. With the help of these digital marketplaces, you can now display your products on these websites that further paves the way to increase the growth of your business accordingly.

 

Understanding Facebook Ads for E-commerce

Reading Time: 3 minutes

Facebook Ads for e-commerce is a great way to not only generate traffic to your website but also increase sales for your brand. Running a blend of Dynamic Product Ads as well as conversion Ads for your e-commerce business can help increase your ROI on several online marketplaces.

Facebook enables the retargeting of users who may have visited your page but not purchased anything during their sales funnel journey. Thus, this retargeting of the audiences paves a way to further increase e-commerce sales & ROI on the platform.

Choosing the right objective for your Ecommerce Ads is crucial for your business. Let us look at a few objectives one can choose for running these facebook Ads for ecommerce.

  1. Catalog Sales

This objective is the best way to retarget consumers who did not convert. The Catalog Sales objective allows you to advertise your product sets or catalogs on Facebook. Moreover, it enables you to pick either a particular product category of products or choose all the products listed on your website. You can further decide to showcase the name, price, discount amount, short description, etc by choosing dynamic product sets. 

  1. Conversion

Apart from having dynamic product ads, with the Conversion objective, one can decide to display a few of your business’s best sellers in your E-commerce Ads. Similar to other conversion advertisements, now you can pick to include plain product images as carousels, single images, etc.

Now that we know what objectives we can explore, let us identify the types of target audiences in advertising.

Types of audiences

Some of the types of target audiences in advertising are people who have:

  • Viewed or added to cart but not purchased
  • Added to cart but not purchased
  • Broad audience targeting (demographics, interests)

Types of Custom Audiences

Website: These audiences are primarily all website visitors. They can be retargeted with Facebook ads for e-commerce based on the time spent (5%, 10%, 25%) on your website on either specific product categories or particular pages.

Customer List: With these audiences, you can upload details such as your customer name, email ID, location, order value, etc to define a value-based audience. These audiences are a great way to reach potential customers who resemble current high-value customers.

App Activity: Considering your business possesses an app that is linked to your account, you can now retarget your app users on their app behavior, this can include- the number of purchases made, the number of times users have opened the app, etc.

Offline Activity: If your business has offline retail stores, one can track the offline data along with the online data to assess the number of people who have transacted with your offline business after viewing the online ads.

Facebook Sources: This is a great way to retarget your e-commerce ads via using various social media sources. These audiences would be high intent customers who have previously interacted with your brand.

Having known the audience sets we can cater to via our paid Ads let us explore what kinds of creatives we can look at to best showcase our products on the platforms.

Types of creatives:

Single Image Ads: These ads work best for products that have clear pricing and CTA. This is because the audience grasps what the brand has to offer at their first glance

Video Format Ads: Video Ads are focused on telling your product’s/ brand’s story. These ads can further be customized on the platform they are being showcased on. For example, Instagram Story Ads are highly impactful as they are a great way to grab the viewer’s attention. 

Multiple Products: Through multiple Product ads you can now display a wide range of products using catalogs, product sets, and dynamic ads.

Carousel Ads: These ads are focused on a series of images which can be either of the same product or different ones

Catalog ads: A catalog entails the brand’s inventory inclusive of images of the products, sizes, and more picked from the website.

Collection Ads: Generally these formats are a blend of both videos and images. Moreover, they are immersive e-commerce ad formats that make it simple for users to interact with the advertisement.

One can follow the following best case practices for Product ads:

Best Practices 

  • Creative adaptations: Resizing the creatives for feed as well as story format is recommended to have a better impact on sales.
  • Product-Centric– Products must always be in the focus along with displaying the CTA and price.
  • Minimalism- Simple and neat templates are the best way forward to grab the attention of the audience

Conclusion

Now that we know the basic objectives, audiences, types, and best practices for running Facebook Ads, you can now use them to grow your E-commerce brand accordingly.  Choosing the right objectives to cater to your audience, coupled with the best practices of running these ads can serve to be extremely beneficial to increase e-commerce sales, ROI and drive growth for your business.

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