Social Beat Bags Two Wins for ‘Best Social Media Brands’

What do you get when you add a dollop of creativity, a layer of great marketing strategies and an immense helping of team effort? Two delicious awards from, Social Samosa, a portal, which is known for providing Big Data Analysis and social media insights across all industries.

We are proud to announce that we have won two ‘Best Social Media Brands’ awards for our Social Media Marketing efforts. We share the awards with our clients Murugappa Group (Gold Award under the B2B category) and Forum Vijaya Mall (Bronze Award under the Retail Category).

Murugappa Group, a leading conglomerate in the B2B segment, has not just focused on their products. They are always looking to connect with the target audience while also subtly hinting at the brand’s various services. One of the key reasons the brand won the award is the engaging and highly educative content that they have been posting.

Murugappa Group’s most popular social media campaigns include:

Saying It Simply

This interactive and informative campaign educated people about how various industries such as bicycles, tea and finance to name a few, grew and developed over time. People were asked to view videos on each industry and were later quizzed on what they had seen. The response was almost instantaneous, with over 4 lakhs views and 2,000 quiz interactions.

Murugappa Saying It Simply

Thank You Farmers

Murugappa has been closely associated with agriculture for over 4 decades and to pay a fitting tribute to the farmers’ tireless efforts, the company released a video on YouTube with the message “Thank You Farmers”. The video is both touching and informative and received an overwhelming response of 3.2 lakh views (on FB & YouTube) and over 1 million impressions for the entire campaign.

Murugappa Thank You Farmers

The Forum Vijaya Mall is a product of the Prestige Group and one of the most celebrated malls in Chennai. The mall is buzzing with amusing activities and a host of popular local and international brand outlets. Most of the mall’s social media feed include updates on activities that are going to happen, live feeds on events and interactive posts.  Forum used some of the latest Facebook tools such as Live poll and 360 videos and images to create engaging content, relevant to its target audience.

Forum Vijaya Mall’s most popular social media campaigns include:

Facebook Live Poll for Palazzo Cinemas:

In order to promote Palazzo Cinemas, Forum Vijaya Mall came up with a live poll campaign where they asked people to vote on their favourite popcorn flavour offered at the theatre. The reaction was great with 963 unique views and 251 post engagements.

Forum Vijaya Mall- Palazzo Cinemas

Event Promotion- Wadali Brothers performing in the mall:

Forum Vijaya Mall geared up for one of their biggest events in spectacular social media marketing fashion. Everything from pre-event engagement to blogs to live press and video coverage was done, resulting in big numbers of reaches, likes and shares.

Forum Vijaya Mall- Wadali Brothers

One Page Website SEO Tips

One page websites are becoming the talk of the town as many companies are switching to these. But what do they mean? Are they search friendly? What should you do to rank them high on Google? You will have all such questions. So let’s take them one by one.

What is a Single Page Website?

A single page website aims to provide minimalist but just enough information for a user to make a decision and act upon it. It has no additional pages and tries to remove all the complexity and varied user journey that a multi-page website would have. A single page website drives the user’s attention to the most relevant content. Various real estate companies like Mahindra Lifespaces, Baashyaam Constructions and Ramcons are taking its resort. However, you can have additional pages such as Terms & Conditions page, Privacy Policy, Refunds, Returns  & Shipping pages, options for alternative languages. These links can be embedded in the footer of the web page.

Ramcons Insignia

 

Mahindra Lifespaces

 

Pros & Cons of a Single Page Website

Pros:

  1. Mobile responsiveness is better as scrolling works for the mobile phone and the user experience is simple and efficient.
  2. You can show the entire journey you want the user to experience through a single page.
  3. Controlling the flow of information is easier, and you can focus on a particular product or service
  4. You can incorporate a lot of images to make it visually attractive.

Cons:

  1. Excessive scrolling can be a challenge if there is too much content on a single page.
  2. Website speed is an extremely critical factor. Depending on how the site is built, the load time can be longer.
  3. Difficult to measure, which content section drives visitors to your web page.
  4. One page web pages are not user-friendly for blog-centric companies.
  5. Not great for SEO as you only have the opportunity of one URL showing up in search results.

How to rank Single Page Website?

SEO tricks for one page website

  • Content Section

Since it is a one-page website, your content needs to be extraordinary, with a lot of images for the audience to be hooked on to it.  However, make sure there is enough content, and the readability is not compromised. Also, keep the content updated and fresh, as that is what Google loves. You can keep a navigation bar for various sections on the top so that the visitor can directly jump to that position rather than scrolling through the entire page.

Baashyam Constructions

  • Exercise DIVs for different content sections

One of the best practices when it comes to coding for a one-page website is to have separate div for different content sections.  It makes the code look organised and neat. These div id names do not directly improve the search engine rank but help indirectly through the anchor tags.

<div id=“overview”>…content…</div>

<div id=“amenities”>…content…</div>

<div id=“gallery”>…content…</div>

<div id=“floor plan”>…content…</div>

  • Use Anchor Links

Anchor links will help the visitor navigate to a particular portion of the web page. These will create search engine friendly URL on your web page. You can also create anchor text backlinks on the site, on your blogs as below.

<div id=“overview”>…content…</div>

//Creating its anchor link

<a href=”overview”>Overview</a>

//backlink example
<a href=“http://ramcons.in/#amenities”>Amenities</a>

  • Employ multiple H1 Tags and other on page factors

Paginate your content using various H1 headers and forms. This technique will control the flow of information, and they will also act as keywords for our page. Hence they will help in SEO. You can also look at our detailed blog on the On Page SEO factors that matter to see how you can employ some of these techniques for your web page.

  • Encourage linking to social media

Social media does matter for SEO, and hence it is a good idea to link to various social media platforms so that you can reach out to a larger audience for online marketing. You can also implement various other link building methods, which are listed on our blog.

Some additional interesting facts

Bounce rates could be high for a single page website because Google Analytics will not account for numerous page views unless you refresh the page.

Single page websites may not be useful for every business, but they are quite appealing and create unique user experience altogether. You can use such tricks to rank your page higher.

Do share your views and suggestions in the comments section and if you have more hacks to rank the single page website higher, feel free to share with us.

Five Step Guide to Selling Online on Amazon India

With more customers making their purchases online, startups have now begun shifting their businesses online to make use of the large community around the world with ready buying power. To sell your own product or sell somebody else’s – you need to decide; and how, when, where – we’ll help you with that. Acquiring a customer might be difficult, especially if you have just begun your journey of selling online. So it is a good idea to go to a platform that has already established themselves.

Amazon is the right place to start selling your products. Amazon being the leader in the online retail space, we have put together a guide on selling your very first product on Amazon India with the effective and efficient transaction. Amazon India provides a comprehensive platform for sellers from remote cities in India to reach pan-India.

Step 1: Create your Amazon Seller Account

Creating your seller account is simple. All you need to do is enter your Business Entity Name, address, phone number, VAT or CST registration information and all the necessary bank account details.

Step 2: List your products on Amazon

Now that you have your account ready, make a note of all the items you’d like to sell on Amazon and list it.

Amazon has millions of existing catalogues categorising goods in the name of the material, size, colour, product variation, etc. and if your product falls into one of these categories, you can directly list your products in that respective catalogue. However, if your product is entirely new and doesn’t have an existing catalogue, you will then need to create a new product listing.

Amazon has a highly efficient team who will help you create a high-quality catalogue to ensure your products have the right description, user-friendly language and easy reach so that you have a valid transaction.

Also, if you are very confident with your line of products, go ahead and advertise on Amazon using ‘Amazon Sponsored Products’. This is very similar to what digital advertising agencies do – they look for what people are searching for, and with the help of SEO and Google AdWords, they make sure the user ends up looking at your products and purchasing it.

Step 3: Take your products live

Congratulations! Your first product is now live on Amazon. Crores of customers can now view, add it to their wish list and purchase your product. Sometimes, your products might not receive the expected number of clicks or impressions, and one of the reasons might be because of the broken descriptions that go along with your product. No worries, you can always go back to your dashboard and make as many edits you like and publish it again.

You can always have a close look at your dashboard to create more product listing, promote the same, manage/ship your orders and at the end of every week or month; you could analyse and make sure your business is on track.

Step 4: Amazon does all the work, sit back and relax

Amazon makes a note of all your orders though your already powered Amazon Easy Ship facility. They pick up and ship your products and take care of logistics and customer service. Quite cool, eh? It is an end-to-end delivery service for sellers. You can just focus on your business while Amazon does all the heavy lifting.

he service includes –

  • Pick up from your doorstep
  • Handle returns and respond to buyers
  • Cash On Delivery (COD) payments

Amazon has also introduced FBA (Fulfillment By Amazon), which lets you store your products, then pick, pack and ship your products across India. This FBA service helps you gain all the storage and fulfillment facilities, fast delivery options and trustworthy customer service. There is no startup fee for this service and just a flexible ‘Pay as you go’ scheme depending on your usage.

Amazon has a Prime account for sellers too and this feature allows you to ship your products to your customers quickly.  Once you enroll for FBA, you are automatically eligible to become an Amazon Prime seller without extra charges.

Step 5: Grow your business with Amazon

Amazon deposits your payments into your bank account within a week (7 days) from the date of delivery, only after the sale is made and you receive the payment from your customer.

There are a number of fees that the seller has to pay Amazon – referral fee starting from 3% (this particular fee differs from city to city in India), fixed closing fee starting from Rs. 10 per unit sold (this fee varies by category and price), shipping fee starting from Rs. 30 per unit shipped (this fee varies by distance and volume of the unit) and delivery service fee of 1.25% per item.

Amazon cares about your business and they send custmoised tips and trick to improve your business for better performance. They have an inbuilt team who keeps a track of your dashboard and send you a customized report periodically to boost your performance as well.

How digital marketing can help build the brand and send traffic to amazon

Yes, selling on Amazon is great and easy. However, Amazon is a crowded place and it is always a good idea to promote your Amazon listing as much as you would promote your online store. Use Facebook ads, Google ads or even blogs with links that would drive your potential customer back to the products on Amazon.

For example, if you are selling jewellery, you can run Facebook Carousel ads  with high quality images of the product and link them to the various Amazon listings. This will drive traffic to the listing and has the potential to reach a larger target audience.

Unlike developing your very own ecommerce website and selling on it, selling on Amazon India has a lot of advantages. Right from the development, optimization and maintenance of your marketplace to logistics, customer service and easy transactions, everything is taken care of by Amazon India. Instead of making a foolproof plan on everything and anything before launching your product out in the market, it is much better to start selling online first, test the waters and then take it forward from there.

Content Amplification Strategies to promote content

Why content promotion is essential

Good content can go a long way in effectively building brand recall and trust with a brand’s target audience. This has made content marketing a key ingredient in every business’ digital marketing strategy.

With all marketers the world over dishing out content to reach, inform, engage, educate and connect to their target audience to build their brand, the amount of content produced on a daily basis has grown exponentially. Sure, the internet population has grown as well, but content creation and publishing is growing at a rate much faster than the growth in internet connectivity. In fact, as per a recent AOL and Nielsen report, over 27,000,000 pieces of content are shared every day! Even if we assume that only 1% of this content is great content, that’s a really huge number of great content pieces being published every day! In such a scenario, it is critical to ensure that content cuts through the clutter and reaches the audience it has been created for.

Content amplification strategies

Simply ideating, creating and publishing content does not work anymore and content distribution requires as much, if not more, effort as content creation. A word of caution here though – content amplification works best for content that has been ideated and created keeping in mind the interests and needs of the target audience. So, here are content amplification strategies you can use to effectively promote your content:

Respond to questions on Quora

Quora is recognised as the most comprehensive and trusted online forum. You can ask and answer questions relating to any subject matter. Since forums provide an open source for your Target Audience to discuss a topic, you can add value by responding to their queries using your existing write-up, if relevant. You can also link back to your blog or website, which effectively renders your work as a credible source.

Tweet various snippets from your content

Have interesting stats or facts that are share-worthy as individual pieces of content? Share those snippets on Twitter. The microblogging giant is one of the most active social media platforms today, so anything interesting that fits within 140 characters is bound to be retweeted. You can even take screenshots of other elements like pictures, infographics and quotes and use a shortened URL of your website for promotion.

Get featured in industry roundups

Roundups are collections of the best or most happening events in a particular industry. If your content is information based, you have a high chance of featuring in a roundup. Begin by searching for relevant roundups on Google (limit your search to the past month), then pitch your content to the roundup curators. If luck is on your side, the curators will feature your content in their collection. Roundups are searched extensively by business professionals, so your content will reach a niche audience, which works brilliantly for amplification purposes.

Contact people who have shared similar content

While researching for your content, you will surely come across existing articles that have written on the topic similar to yours. Content from reputed sources should already be generating traffic through social media shares. Your best bet is to copy the URL of the article and search for it on sites like Twitter and Facebook. You will be able to spot people who have shared the content, so contact these people through a direct message, requesting them to share what you have done as well.

Link to relevant sites/Mention entities when sharing

While researching, you may also come across interesting pieces of information that were quoted by credible sources. It is advisable to link to these sources while writing your article. When you publish your content and promote it on social media, use Twitter mentions or Facebook hashtags to prompt those sources that you’ve used their information. Doing so will increase the chance of your article being viewed by multiple individuals through the mentions.

Use Sniply to leverage the reach of content from more reputed sources

Sniply is a very simple yet effective tool that lets you create a one-liner message about your article and display it along with a button prompt. You can use Sniply to overlay your custom message onto any other piece of relevant content. The tool lets you drive conversions from one piece of shared content to another. Let’s assume you’ve found content that shares information about a topic similar to yours; you can use the Sniply tool to add your link to the topic, prompting the reader to delve deeper and gain more knowledge on the subject matter.

Post on relevant LinkedIn groups

LinkedIn is nothing but the Facebook variant for all things professional. If you’ content has information that can help professionals, LinkedIn is the best platform for promotional purposes. Much like Facebook communities, LinkedIn has an option where you can create groups. Find such groups that could make the most out of your content and share it on their pages.

Contact people who have linked to similar content

There is competition everywhere nowadays; you are sure to find a whole lot of articles similar to yours. Some of these articles would have gained immense social share yet may lack certain pieces of information that your article has. You can take advantage of this by pasting the URL of the similar articles on Ahrefs or Open Site Explorers. You will get a list of pages or sites that have used those articles as links. Reach out to those sites and ask them to link your fresher and better content.

Turn content into a ppt/pdf and upload to SlideShare

SlideShare is the perfect place to promote presentations to get the visibility you need. Once you upload your content on Slideshare, you can also share the link on LinkedIn as well. LinkedIn, as we all know, is fast becoming the go-to spot for business professionals when it comes to reading about industry related news and topics.

Leverage the reach of Influencers

Reaching out to influencers at scale is a good idea to amplify your content. Getting your content featured by some key influencers or getting them to share your content can amplify your reach drastically. Pick influencers that are relevant to your domain and engage with them. Contact more than one influencer and engage with them regularly for better reach.

The content mentioned above include promotion strategies that are used to their fullest potential by some of the best content marketers on the planet. Of course, some of these strategies may die out while others will evolve, so to stay ahead of the curve, you’ll need to keep your eyes peeled and ears tuned.

If there are any content distribution channels which you have tried that could be added to the list, do let us know in the comments below.

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