Buying a home and talking about real estate prices is a popular topic over coffee. The Real Estate Industry in India, and Chennai in particular, is growing rapidly with new developments in the heart of the city and many suburbs becoming a part of the city. Developers and Aggregators provide a lot of information online to increase awareness of their new projects and help us make the right purchase decision. The above infographic provides information on the digital and social media activities of Indian Real Estate Developers, with a special focus on Chennai.
As the infographic points out, almost 49% of the companies are not leveraging the digital media to boost their business and hence loosing out a huge opportunity to leverage their offline business.
Some of the developers covered include Prestige Developers, Vijay Shanthi, BBCL, Ceebros and Akshaya. Watch out for the next infographic in the Real Estate Space, which will cover best practices in online media by Global Real Estate companies. You can also read our complete guide for digital marketing for real estate for more information.