Indian Jewellers are known to build an emotional connect with consumers. With the emergence of e-retailers for jewellery like Bluestone, Caratlane, offline jewellers have taken notice of the online potential and have been quickly ramping up their efforts to connect with the online consumer. Highly personalised jewellery stores like Gehna in Chennai now provide high quality experience to customers to discover unique jewellery designs or even let them customise their jewelery. In the infographic, we look at the efforts being made by some of the larger jewellers on the social media strategy.
In the next infographic, we shall cover in detail, the leading jewellers in South India and Chennai, and the best practices in their social media strategy.
YourStory.in covers the story of how Vikas Co-Founded Social Beat,
After working for 6 years across different industries and different roles I finally took the plunge into entrepreneurship. When I quit my corporate job in September 2012, I had lots of ideas, but no clue of which idea I would finally embark upon. The ideas revolved around media buying, skill development and some around digital marketing. I finally chose digital marketing after evaluating the market and seeing the dearth of result-oriented digital agencies who don’t focus just on the creative aspect of digital marketing but on the business aspect as well. So, with just one client and no website of our own, Social Beat was born in December 2012 with a focus to create business results through digital initiatives for our clients.
Buying a home and talking about real estate prices is a popular topic over coffee. The Real Estate Industry in India, and Chennai in particular, is growing rapidly with new developments in the heart of the city and many suburbs becoming a part of the city. Developers and Aggregators provide a lot of information online to increase awareness of their new projects and help us make the right purchase decision. The above infographic provides information on the digital and social media activities of Indian Real Estate Developers, with a special focus on Chennai.
As the infographic points out, almost 49% of the companies are not leveraging the digital media to boost their business and hence loosing out a huge opportunity to leverage their offline business.
Some of the developers covered include Prestige Developers, Vijay Shanthi, BBCL, Ceebros and Akshaya. Watch out for the next infographic in the Real Estate Space, which will cover best practices in online media by Global Real Estate companies. You can also read our complete guide for digital marketing for real estate for more information.
Digital Academy India as the name suggests is a academy that was started recently to focus on training students and professionals for the internet and digital industry. With Digital Marketing Institute, Ireland and Internet Marketing Association, USA being their program partners they aim to develop the skills and knowledge required for a digital marketeer. The focus of Digital Academy is to blend academic and practical learning so that the trained candidates are industry ready.
As part of their initiative, they have formed the Digital Academy Industry Council, to engage with digital agencies, and digital marketing companies to understand the talent requirement in the industry. The Industry Council of which Vikas (Co-Founder of Social Beat) is a member will be contributing to the learning ecosystem of an ever growing community of Digital Marketing professionals.
Social Beat is privileged to be associated with Digital Academy to build the next generation of digital marketing professionals in India. For more information email Digital Academy India.