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Top Programmatic Advertising Platforms in India to scale your marketing

Reading Time: 8 minutes

India Steps ahead into Digital advertising with Programmatic:

As we all know, this pandemic situation has pushed most brands to do online marketing in order to reach out to customers. This pandemic situation has changed the way customers reach brands since all physical stores were completely shut, leaving them with only online shopping as a feasible option. 

All brands who do either large scale or small scale businesses in India want a wider reach for their brand and good sales for their products by spending money efficiently on advertising and marketing. When marketers in India looked out for an advertising technique which allows them to explore a wide range of publishers’ inventories and audience available in the market with an efficient budget investment, they arrived at a new hero of an advertising format known as Programmatic advertising

What is Programmatic advertising and why it is a real boon to Indian Marketers?

Programmatic advertising in one line is “ Collecting all data from campaign history and using the data for the betterment of the campaign in future with the help of a system specific algorithm”. Indian Marketers have welcomed Programmatic buying with their arms wide open because programmatic ads help Indian Marketers market their brands online within a very effective budget investment. Secondly, to do any kind of online advertising you need users to be highly engaged online through any of the devices they own.

India has the highest smartphone population than any other country in the world. We Indians nearly spend 180 to 210 minutes engaging with our smartphones using the internet for watching online content and playing online games per day. This user behaviour of Indians gives an upper hand for Programmatic advertising to convince Indian Marketers to adopt it to market their brand online. Due to this, every year, programmatic ads grow at the rate of 70% in India.

That being said, there are many platforms out there to choose from so we have done a quick analysis for your benefit. 

Top Programmatic Advertising Platforms available in India to build your Advertising Programmatically 

The top programmatic advertising platforms in India are

Google Marketing Platform

Google Marketing Platform majorly consists of DSP (DV360), Google Ads, Adserver (Campaign Manager 360), Tag manager(GTM), Analytics manager (Google Analytics), Creative manager ( Studio) and report builder (Data Studio).
Google marketing platform provides the marketer a whole new advertising experience. It helps the marketer to do end to end campaign management through all  resources GMP has across digital advertising, campaign management and tracking. GMP offers integrated digital advertising comfort to marketers by giving them everything in one set to run their digital programmatic buying campaigns. GMP is an user friendly tool which gives the marketer a wide range of access in a programmatic ads environment. GMP supports programmatic buying of ad space for all three formats such as Display, Video and Audio advertising. GMP with the help of its integrated analytics and advertising platforms, helps marketers to reach their target audiences and make deeper connections with them to convert them with efficient ad spends and better ROI.

Google Marketing Platform Product Features

  • Demand-Side Platforms (DSP)
  • Display Advertising
  • Marketing
  • Campaign Management

Marketing Analytics 

  •  A/B Testing
  •  Channel Attribution
  •  Mapping customer journey
  •  Dashboard
  •  Performance Metrics
  •  Predictive Analytics
  •  ROI Tracking
  •  Social Media Metrics
  •  Website Analytics

Web Analytics 

  •  Conversion Tracking
  •  Referral Source Tracking
  •  Multiple Site Management
  •  User Interaction Tracking
  •  Campaign Management
  •  Keyword Tracking
  •  Time on Site Tracking
  •  Pageview Tracking
  •  Site Search Tracking
  •  Goal Tracking

GMP Integrated with

  • Datorama
  • Delio Lead Management
  • Fone Dynamics
  • Google Ad Manager
  • Google Ads
  • Google Analytics
  • Google Tag Manager
  • LumenAd
  • MetaRouter
  • Only Mega
  • PlaceIQ
  • Zuuvi

Key Benefits of using GMP:

  1. Enterprise analytics solution in Google Analytics 360 (GA360) 
  2. Better measurement of all marketing efforts 
  3. Insightful understanding of your customers and how they engage with your brand 
  4. Smarter media buying 
  5. Increased marketing efficiency
  6. Improved cross device capabilities.
  7. Smart campaigns powered by machine learning
  8. Better ability to reach the right customers.


Criteo

Citeo is a programmatic ads DSP that is well known for the use of in-house third party audiences for remarketing and high conversion rate ability. Criteo DSP works on the basis of CPC cost metric and it has a very high click to conversion ratio than any other programmatic platforms. In Criteo no google or first party audience can be used, Criteo DSP is built in such a way that it can run only with the Criteo in-house third party audience data.

Recently Criteo has developed an Criteo’s own API to power the marketers advertising using the Criteo’s custom report builder API, automated Criteo’s Campaign setup API and automatic Bid management API. With this help of the API systems Criteo provides an enhanced opportunity for the Marketers to do full funnel marketing for their brand. 


Criteo Product Features

  • Demand-Side Platforms (DSP)
  • Display Advertising
  • Predictive Analytics

Predictive Analytics 

  • AI / Machine Learning
  • Data Mining
  • Benchmarking
  • Demand Forecasting
  • Sentiment Analysis
  • Data Blending
  • For Education
  • For Healthcare
  • Modeling & Simulation
  • Website Analytics

Retargeting 

  • Conversion Tracking
  • Audience Targeting
  • Personalization
  • Recommendation Engine
  • Geo Targeting
  • Behavioral Targeting
  • A/B Testing
  • Mobile Retargeting
  • Social Media Retargeting

Criteo Integrated with

  • Blendr.io
  • Blueshift
  • Calltouch 
  • Complete the Look
  • Data Virtuality
  • Faraday
  • LogiCommerce
  • Marfeel-Press
  • MetaRouter
  • Polar Analytics
  • ROIVENUE
  • Rivery

Key Benefits of Criteo 

  1. Real-time campaign performance tracking
  2. Prediction algorithms
  3. Personalized retargeting
  4. CPC Bidding Module
  5. Ads across mobile, desktop, email, and social 
  6. Criteo Facebook retargeting and offline conversion tracking

  
Amazon Advertising

Amazon DSP helps advertisers reach their target correct audience from amazon apps as well as Amazon’s website with the help of algorithms run by the system programmatically. It helps advertisers to reach out to the audience via Amazon publishing partners and third party exchanges. Amazon DSP supports programmatic buying of ad space for all the three formats such as Display, Video and Audio advertising. Amazon DSP provides a highly protected advertising experience to the Advertisers with the help of the brand safety advertising  policies of Amazon. The Amazon DSP comes with the both self-service and managed-service option for the Advertisers who want to try Amazon DSP for their programmatic ads business.

The contextual targeting capability of the Amazon DSP has been strengthened by the sources such as Oracle Data Cloud (ODC) – custom predictions and DoubleVerify – Custom contextual. The ODC provides the marketer an upper hand in marketing by allowing them to capitalize on the inventories associated with the trending contents.

The Bidding strategy which Amazon has is totally transparent to the Advertisers. The advertisers can control their budget and spend at any level of their campaign, they can even control their spend towards the KPI goal and campaign performance on its programmatic advertising platform. 


Amazon Product Features

  • Demand-Side Platforms (DSP)
  • Display Advertising

Marketing Analytics 

  •  Reach exclusive audiences
  •  Access unique, high-quality inventory
  •  Appear in brand-safe environments
  •  Build a metrics-based strategy

Amazon Advertising Integrated with

  • Amazon
  • Bionic for Agencies
  • ChannelAdvisor
  • Downstream
  • Kenshoo
  • Listing Dojo
  • MarinOne
  • OrderMetrics
  • PPC Entourage
  • Perpetua
  • Quartile
  • Seller Labs
  • SellerMobile
  • Sellics
  • Tool4seller

Key benefits of Amazon DSP:

  1. Reach audiences outside of other networks such as Fire TV, IMDb and Kindle
  2. A built-in brand safety mechanism that Amazon uses itself
  3. Access Amazon’s first party data and target unique customer groups
  4. Display ads on premium publisher environments


MediaMath

MediaMath provides the advertiser a comfortable and powerful online digital advertising experience with the help of its DSP TerminalOne programmatic advertising platform.  MediaMath helps marketers manage their mobile, display, social, video, audio and native campaigns with the help of an omnichannel global ecosystem.

MediaMath delivers a complete package of campaign handling for the marketers including campaign execution, reporting, targeting and creative management. MediaMath completely focuses on delivering the best results in terms of conversion ratios and  better returns on ad spends. 

Due to the wide range of ability MediaMath holds on Programmatic ads, Disney+ Hotstar has recently collaborated with MediaMath to provide marketers with a highly protected brand safe environment along with premium inventories to do marketing with an extensive audience reach through OTT platform programmatically. 

What is beneficial here for the marketer due to this collaboration of Disney+ Hotstar and MediaMath, is that this successive collaboration between the marketer and advertisers can reach even the narrowest regions of the country with a very high premium inventory on offer through programmatic. Also, advertisers can buy the Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals to target the exact inventories and correct set of targets for their brand.

MediaMath with a huge reach and exact key targeting ability MediaMath is offering the Advertiser to do very exact marketing for their brand even in the regional areas of India through live sports or entertainment events.. With the access to audience based buying techniques in the programmatic buying environment offered by MediaMath, advertisers can have more transparency and control over their campaigns and target the exact required engaging audiences to explore better conversion results for their campaigns.


MediaMath Product Features

  • Demand-Side Platforms (DSP)
  • Display Advertising
  • Predictive Analytics

Predictive Analytics 

  • AI / Machine Learning
  • Data Mining
  • Benchmarking
  • Demand Forecasting
  • Sentiment Analysis
  • Data Blending
  • For Education
  • For Healthcare
  • Modeling & Simulation
  • Website Analytics

Marketing Analytics 

  • Campaign Management
  • Media Management
  • Creative Management
  • Targeting
  • Identity Management
  • Consumer Segmentation
  • MediaMath Audiences
  • Brand Safety
  • Global Scale Targeting

MediaMath Integrated with

  • Bionic for Agencies
  • Cross Pixel
  • Datorama
  • Neustar NetProtect
  • Neustar UltraDDoS Protect
  • PlaceIQ
  • Rivery
  • UltraWAF

Key Benefits of MediaMath

  • A fully transparent, mobile marketing platform
  • Unmatched control to reach your mobile audiences at scale
  • Business outcomes optimization to drive real mobile marketing results

     

Adobe Advertising Cloud

Adobe advertising cloud is a place where a programmatic advertising platform meets all media. Adobe has been a unique ad platform that gathers and automates all screens, data, media, and creativity at some measure. Introduction of programmatic buying with a Adobe Advertising Cloud brings an end to the traditional media buying process. Automated media buying with the help of a Programmatic DSP is the best duo for brands to move their digital advertising strategy one step forward. The DSP will  give you the advantage that you can successfully and cost-effectively implement your strategy accurately by forecasting and predicting the outcomes.This combo will give your customer a delightful experience online advertising. Adobe Advertising Cloud DSP provides the advertiser with the access to any ad inventory for any media practically with best quality control and Measurement.


Adobe Advertising Cloud Product Features

  • Campaign Management
  • Demand-Side Platforms (DSP)
  • Display Advertising

Predictive Management

  • Lead management
  • Database management
  • Email Marketing
  • Multi-Campaign management
  • Channel Management
  • Event Triggered Action

Adobe Advertising Cloud Integrated with

  • Bionic for Agencies
  • Adobe Campaign
  • Adobe Creative Cloud
  • TubeMogul

Key benefits of Adobe advertising cloud:

  • Cross-Channel Planning. Adobe Advertising Cloud is the most comprehensive platform for planning, buying, and measuring advertising
  • Innovative reporting and Insights in real time.
  • Quickly analyze results and improve campaigns
  • Integration with Microsoft Dynamics 365


TubeMogul

TubeMogul allows the advertiser to plan, buy, build, measure and optimize online advertising campaigns programmatically. With a TubeMogul on his/her side an advertiser or marketer can simplify the process of planning and buying ad space across multiple channels, inventories and environment all from a single programmatic buying platform. With a gift of TubeMogul’s consolidated campaign management and  cross-channel advertising software helps the advertiser to run brand campaigns globally using the first and third party data across all the devices with any ad format through the premium inventories.. Along with this TubeMogul provides a platform dashboard with the real-time metrics which gives an upper hand to the advertiser  to track the Ad spend, campaign performance and impact across the lifetime period  of the campaign dynamically at any point.


TubeMogul Product Features

  • Campaign Management
  • Demand-Side Platforms (DSP)
  • Advertising Agency
  • Display Advertising

Adobe Advertising Cloud Integrated with

  • Bionic for Agencies
  • Adobe Campaign
  • Adobe Advertising Cloud


Verizon Media

Verizon’s media group helps the marketer and advertiser communicate and reach most of their audiences through Verizon’s own brands such as Huffpost, TechChurch and Yahoo. Verizon Media with its high technologies such as AI, Machine-learning and XR in hand provides the customer a whole packed programmatic experience for their brands. Verizon Media innovates programmatic ads to a higher level with its premium exchanges and technologies.

Verizon Media provides a streamlined suite of publishing and advertising services to many brands by integrating verizon brands like Yahoo, AOL and BrightRoll in one DSP OATH. This unified OATH DSP provides marketers an additional advantage by providing access to the inventory across MSN, Yahoo, AOL and OATH’s other pre-owned properties. With the OATH DSP offered by Verizon Media,  advertisers can now target the Native and CTV inventories along with the display and video inventories.


Verizon Media Product Features

  • Campaign Management
  • Demand-Side Platforms (DSP)
  • Mobile Advertising
  • Native Advertising
  • Display Advertising
  • OTT Advertising

Verizon Media Integrated with

  • Only Mega
  • AOL
  • BrightRoll
  • Yahoo
  • Verizon Cloud

Key benefits of TubeMogul:

  1. Impression-by-Impression Buying and Valuation
  2. Targeting Technology
  3. Dynamic Optimization and Real-Time Analytics
  4. Transparency
  5. Private Exchange Capabilities and Access to Premium Inventory


Conclusion

Programmatic advertising is gaining dominance over mobile marketing in India. As a marketer you’re probably excited to try it for your brand. Most advertisers wonder what is programmatic advertising and how they can set up the online advertising for their brand programmatically. But now you know how.

Most Advertisers initiate campaigns but pause them if there are no immediate results. However programmatic ads, like any other advertising platform, requires machine learning to generate results and generate ROI. Advertisers should evaluate the performance of a campaign not just by direct results but also by the impact it creates in terms of  consideration, remarketing etc 

Now leverage DV360 (Display Video 360) in Self Serve mode

Google offers their programmatic buying solutions only to agencies and not to brands – but there are agencies like Social Beat that offer a self-serve option to brands and other agencies where they can use the existing DV360 access to run campaigns. This is known as a Self Serve programmatic advertising platform. 

 

Best Ecommerce platform in India to build your online store – 2022 edition

Reading Time: 9 minutesIf there is one thing Covid 19 has taught us, is that brands now have a stong and viable channel to connect directly with consumers – and that channel is digital. With thousands of direct to consumer brands springing up, setting up your online store has never been more easy.

When starting out a new ecommerce venture, there are a lot of elements that need to be figured out – right from the ecommerce platform (which this post explains in detail), payment gateway to integrate with your ecommerce site, product photography, social media strategy, customer acquisition, customer retention, search engine optimisation & a whole lot more. There are a whole lot of specialists out there who can help you with each of these elements or you could buy a book on digital marketing to familiarize yourself.

The first step when starting out is the ecommerce platform and the number of such platforms and content management systems available has grown over the years. While they are plug and play, many of these offer custom software and platform solutions. In such a scenario, figuring out which platform to use when you’re looking to build your online store can be a fairly confusing task – especially if you aren’t from a technical/ecommerce background.  This post intends to make your research work easier by helping you choose the platform best suited for all your needs.

If you want to skip reading the blog and want our best recommendation, then head to Shopify. With over 38 lakh businesses leveraging Shopify globally its an ideal choice for most.

Managed e-commerce platforms vs. Content Management Systems (CMS)

There are two options available for building an e-commerce website – one can either use managed (hosted) e-commerce platforms like Shopify or open-source Content Management Systems (CMS) like WooCommerce or Magento.

As the name indicates, a hosted ecommerce platform is hosted on a server that you will not have access to, while CMS-based websites are self-hosted on server space (such as Bluehost)  you will have to purchase. Which option to choose will depend a lot on your specific needs as well as your level of technical involvement. Below is a list of benefits of both which could help you make a choice between the two based on your business’ current requirements:

Benefits of using Hosted ecommerce platforms

  • Lower development and maintenance – There is no coding expertise required, thereby eliminating the need for a development team. Also, the hosting is shared, which lowers the server costs.
  • Better technical support – Most online store creators have a strong tech-support team to assist users with any issues that may arise.
  • Less complex to work with – The back-end for most of these platforms is user-friendly and is built for ease of use keeping in mind users with limited technical knowledge.

Benefits of using a CMS

  • Better functionality – Multitude of plugins, add-ons and themes available for content management systems allow the addition of advanced functionalities that would not be possible in the case of self-hosted platforms.
  • Better customizability – Content management systems allow the freedom of adding/modifying features as well as building a customized design unique to one’s brand. They also allow for constant improvements and enhancements to the user experience on the site, which plays a major role in today’s highly competitive ecommerce space.
  • Can support large stores and sophisticated websites – Content Management Systems, being self-hosted do not have a limit to the number of products or categories allowed, so they can handle much larger stores as well as sophisticated websites.

The server can also be an important aspect of how your ecommerce site is built and we usually use the Linux based servers being provided by Bluehost or Amazon Web Services. We usually refrain from using Windows based servers.

You could use this flowchart below (Click on the flowchart to enlarge) to help you arrive at a decision on whether you should go ahead with a hosted ecommerce platform or with a CMS, based on your requirements:

Once you’ve made your choice on going ahead with either of the two platforms, here is a list of the 5 best options you could explore in each niche:

5 Best hosted ecommerce platforms

If you’ve decided that an online store creator would better suit your business, then below are the 4 best platforms available for you to choose from.  Shopify would be our top pick and is the top choice for Indian Business Owners due to its ease of use.

Shopify:

Shopify landing page

Shopify is one of the first names that comes to mind when one thinks of an online commerce platform. With close to 1.6 million sites using Shopify, it is the most popular hosted ecommerce platform (32,175 Shopify sites are live in India, as of 17th Jan, 2022).

Pros:

  • Large number of add-ons as well as beautiful and professional templates to choose from for a beautiful storefront
  • 24/7 customer support – Can be reached by phone, online live chat or email.
  • SEO Compliant
  • Pay as you go pricing, which is great for newer startups
  • Option to upgrade to Shopify Gold, an enterprise solution being used by 3600 brands
  • 15+payment gateways and 10+ logistics integrations for India

Cons:

  • May work out slightly more expensive as compared to other platforms
  • The back-end UX is slightly complex to understand in the beginning

Pricing**: Basic Shopify – $29/month, Shopify- $79/month, Advanced Shopify – $299/month.

Wix:

Wix landing page

Wix has over 2000 ecommerce stores live in India, with 7% of ecommerce sites in India on the platform.

Pros:

  • Easy to use Wix editor
  • Hundreds of templates to choose from, trusted by over 160 million people users as per their site
  • They have simple to use logo makers
  • Free hosting – and upgrade required only to get extra storage, connect your own domain or to remove Wix ads

Cons:

  • May not be scalable beyond a point
  • Logistics and Payment Gateway integrations in India may be limited

Pricing**: Premium – INR 225/month

StoreHippo:

StoreHippo landing page

StoreHippo is a new entrant into the ecommerce market in India, starting in 2014.

Pros:

  • First ones to have Progressive Web App (PWA) version of ecommerce stores, allowing brands to leverage the latest technology
  • Easy-to-use interface
  • Supports B2B business model as well – which is a first in the segment
  • Offers domestic and international gateway integrations and logistics integrations

Cons:

  • Plugins may be limited
  • Support may not be as robust as Shopify and others

Pricing**: Professional – INR 2999/month, Business – INR 9999/month, Enterprise – INR 25,000/month

BigCommerce:

BigCommerce landing page

Bigcommerce is another popular platform, with 17% of the top 100,000 sites using hosted ecommerce solutions; and 51,977 sites overall*, being built on Bigcommerce.

Pros:

  • A large knowledge base – The Bigcommerce university provides extensive help resources
  • Easy-to-use interface

Cons:

  • Some users claim that customer support is a little unreliable at times

Pricing**: Standard – $29.95/month, Plus – $79.95/month, Pro – $299.95/month

Top 100000 websites using Hosted Solution technologies - Builtwith.com

Top 100000 websites using Hosted Solution technologies – Builtwith.com

5 Best Content Management Systems

If you’ve decided that a CMS is what will suit your needs best, then below are the 5 best ecommerce CMS available in the market at the moment. The most important factors which will come into consideration when zeroing in on the CMS would be the availability of extensions, availability of support, functionality, customizability and the cost of development and maintenance. All of them are open source and have free community versions and paid enterprise versions.

WooCommerce:

WooCommerce

WooCommerce is a WordPress platform used for building ecommerce websites and now almost 29% of the top 1 million ecommerce websites are hosted on it (and 55% of ecommerce websites in India – as of 17th Jan, 2022), making it the most popular platform in the country. A large number of WordPress themes have the WooCommerce functionality built-in. The plugin provides almost all the features that are available in the other open-sources CMS’ listed here. WooCommerce might work out more user-friendly and cost-effective for smaller businesses as well as for those familiar with WordPress. While it has a larger user base, entrepreneurs looking for a plug and play solution will find Shopify to be more suitable.

Pros:

  • Easy setup – WordPress requires very little time to get familiar
  • Runs on Wordpess – so does not have powerful servers requirements
  • Good number of lower-priced add-ons and themes available
  • Huge WordPress support community
  • Easy Integration with emailing platforms such as Mailchimp so that you can stay in touch with your customers
  • One of the fastest growing platforms so support from developers and plugin creators is going to be good in the long run.

Cons:

  • Might not work for mid and large size businesses or for businesses looking to scale up soon

Magento:

Tour Magneto landing page

With nearly 8% of the world’s top 1 million ecommerce sites (in 2015 21%  of the websites) are built on the Magento platform*, it used to be a very popular CMS. Its biggest advantages are the large number of plugins and extensions available which allow the addition of any new functionality, the ease of availability of experienced developers as well as a lower overall development and maintenance cost. Over time it has lost market share to Shopify and WooCommerce.

Pros:

  • Robust platform with a high level of functionality and customizability
  • Large number of marketplace extensions available
  • Highly active community for assistance with tutorials and troubleshooting options
  • It is highly-scalable – no need would arise to upgrade to another platform while scaling up in future
  • Easy Integration with emailing platforms such as Mailchimp so that you can stay in touch with your customers

Cons:

  • It requires sufficient server space to operate efficiently at high speeds. Smaller servers may cause speed and other related issues
  • Might be too complex for businesses that are too small
  • It has not been growing as a platform, and over time developers and plugin creators will reduce their focus on it

Opencart:

Open cart landing page

Opencart is another open source CMS for ecommerce. Though it has one of the easiest to use backends, its support systems are not as comprehensive as compared to the other platforms listed. 16% of all ecommerce websites in India use OpenCart.

Pros:

  • Easy to use back-end
  • Feature rich with large number of plug-ins
  • CSS can be edited from within the admin

Cons:

  • Some users report difficulty in installation of some themes
  • Support documentation is not comprehensive enough

osCommerce:

oscommerce landing page

osCommerce is one of the earliest open-source platforms available, it has a huge support base and a very active forum, though some users find that updates to the platform have not kept up with the times.

Pros:

  • Easy installation and an easy-to-use interface
  • Active forum with a large support base

Cons:

  • Some users find that the software updates and designs have not kept up with times and remain slightly outdated

Ecommerce-Platforms-India-2019

Top 1 Million ecommerce websites using Open Source technologies – Source – Builtwith.com

Drupal Commerce:

Drupal commerce landing page

Drupal used to be a popular open source website content management system after WordPress and Drupal commerce is the plugin for ecommerce sites built on this platform. Its seamless integration with Drupal makes creating a blog or forum much more convenient than most other ecommerce content management systems.

Pros:

  • Seamless integration with the Drupal CMS framework gives it an edge over other platforms when it comes to blog integration and content marketing
  • Allows for easy implementation of SEO strategy

Cons:

  • The support community/forum is not as large or active as WooCommerce.

Magento vs Woocommerce vs Drupal Commerce vs Opencart vs osCommerce Magento vs Woocommerce vs Drupal Commerce vs Opencart vs osCommerce

Conclusion

Every platform and CMS has its plus and minus points and choosing the right one depends on your business model and requirements. If you are going in for a hosted platform, Shopify might be the best option, while if you are looking for a Content Management System, then WooCommerce would most definitely work best. This, however, is based on our experience and we would love to hear what your experience says.

As the last word, switching platforms or content management systems after a store is up and running is not really a straightforward process and can truly be a nightmare. So, make sure you take a prudent and informed decision with a good amount of foresight. If you’re a retailer looking to get onto the e-commerce bandwagon, please feel free to contact us and we would be glad to assist you.

*Statistics from builtwith.com
** All price data is from the respective websites as on 17th December, 2020

Lesser known Indian marketing books that are worth reading

Reading Time: 4 minutesThe best marketers are the ones who constantly try to improve their craft, no matter how good they are at it already. If you are looking to read some offbeat, lesser-known marketing books that will help you in enhancing your marketing skills even more, here is a list of such books written by our very own Indian authors.

Decoding the Digital Jungle

Written by digital marketing experts from Social Beat, this book deals with the various aspects of digital marketing and the methods marketers use to leverage the medium to grow their sales and revenue. Much like the annual spectacle of millions of wildebeest and zebras migrating from the parched savannahs, humankind too witnessed an even greater migration over the last two decades where 500+ million Indians ‘migrated’ to the internet. Over the last few years, this migration has led to a phenomenal growth of digital marketing. This book will help beginners wade through this digital wilderness and is packed with case studies and infallible insights. Decoding the Digital Jungle takes the readers on a safari of marketing concepts transitioning from the traditional to the digital age. You can get a glimpse of the expertise of the team on their YouTube Channel which has a knowledge series called Digital Bytes.

Storm the Norm: Untold Stories of 20 Brands that Did it Best

Written by Anisha Motwani, this book is a unique collection of contemporary, true stories about Indian businesses and brands that rewrote the norms of their respective industries. All the twenty stories are not only inspiring, but they will also bring in some remarkable change in your approach towards marketing and business management.

Nawabs, Nudes, Noodles

This quirkily titled book written by Ambi Parameswaran, an ad veteran, discusses the story of Indian advertising over the past 50 years. Over a hundred ads have been studied and examined in this book by the author. This book will let you know how advertisements take inspirations and influences from politics, culture, society, etc. Reading this book will give you in-depth knowledge about Indian advertising scenario.

Pandeymonium

Written by one of the gurus of Indian advertising, Piyush Pandey, Pandeymonium is not just biography but also a brief history of advertising and how its evolved. He has put in some amazing tidbits and experiences from his life at Ogilvy as well his love for cricket. He shares how he helped build brands like Fevicol, Vodafone & IPL amongst others. Most importantly he talks how he draws inspiration from people and things around his daily life.

Marketing Unplugged – Spotting the Elephants in the Room

How interesting would it be if there is a toolkit of new techniques that you can use to come up with new, innovative marketing strategies? Well, that’s what the Marketing Unplugged book has in store for you. This book written by Suman Srivastava is a book full of scholarly yet delightful ideas for marketing.

The 30 Second Thrillers

From humble beginnings as a Bollywood film billboard painter to the National Creative Director of Leo Burnett India, KV Sridhar (or Pops as he is known as) has seen it all and today is widely respected as a creative leader in the Indian Ad-world.  He’s credited with the emergence of Leo Burnett as a creative powerhouse in India so that makes this book even more interesting.

The book is unique because it brings together behind the scenes of every loved ad, right from the Doordarshan days to today’s YouTube; right from ‘Chal meri luna’ to ‘Airtel smartphone ads’. It covers interviews of creative heads and directors of all generations, right from vintage to new age. Pops has handpicked each ad based on their popularity among viewers and met its creators and talked to them about the entire process. He had left out the marketing jargons and advertising sham and just weaved stories using wonderful stories.

IIMA-Why I Am Paying More: Price Theory and Market Structures Made Simple

Satish Y. Deodhar has written a series of management books under the IIMA book series title. If you are looking to read the series, Why I Am Paying More is the right choice. This book explains the dynamics of pricing with respect to demand, supply, market structures, etc. Beautifully illustrated through various case studies and examples, this book is something that you can never put down.

India Reloaded: Inside India’s Resurgent Consumer Market

Dheeraj Sinha’s book on Indian consumer market is something that every marketing professional should read. Some brands and businesses fail in the Indian market mainly because of their assumptions about the Indian consumers. This book tries to break all those myths and misconceptions. It gives a fresh, new, and a genuine perspective about the Indian consumer market.

Is Your Marketing in Sync or Sinking?

Have you wondered why some startups become hugely famous while some just fade away? This book published by Notion Press and written by Yaagneshwaran Ganesh gives you an in-depth knowledge of the various marketing principles. While most marketing books talk about the macro concepts, this book speaks of the micro concepts of marketing as well; this is quite crucial for new-age marketers.

The Sweet Spot: How to Maximise Marketing for Business Growth

As we all know the sweet spot is the optimum combination of factors or qualities to achieve success. True to the name, this book brings to your notice the sweet spots that you can explore and utilise in the field of marketing. In other words, just like how sportspeople make hardest shots or tasks look easy because of the sweet spot, this book also allows you to make your business grow in an innovative, seemingly easy way.

Brand Shastra: Use the Power of Marketing to Transform Your Life

Mainak Dhar has written a dozen of books in multiple genres. Considered to be one of the best-selling authors in India, Mainak Dhar primarily writes on science, marketing, and management. Brand Shastra is one of his latest books and is also listed under the Amazon’s list of Memorable Books of 2016 So Far. This book discusses the various aspects of marketing, ranging from primary promotions to B2B marketing. More than talking about the theories of marketing, this book explains the science and logic behind the various marketing tactics.

Don’t forget to check out our video on 7 Best Marketing Books Every Indian Marketer Needs to Read for a few notable additons to the list.

We hope, by now, you have a handful of books to be added to your to-be-read list. What are the other books published by Indian authors, that you would suggest for marketers to read? Let us know in the comments.

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