FB Twitter LinkedIn Google+

Popular Influencer Marketing Campaigns in India

Reading Time: < 1 minute

The latest buzz word in the digital marketing world that is steadily catching up with brands is ‘Influencer Marketing’. Western companies have leveraged this strategy of marketing for the past few years and the trend is quickly catching up with Indian brands as well. Brands in India have actively come up with successful influencer campaigns for the past 2-3 years.

What is Influencer Marketing?

Influencer marketing is a term that has risen from the realization of brands about the power, peer influence and customer recommendation has over other forms of marketing. Especially in a time, where consumers have started using social media in huge numbers and have been public about their views about brands and products. Brands have realized that people are largely influenced by second-hand information from opinion leaders and this has led to a lot of brands identifying top influencers in their respective fields to try and reach out to consumers better.

Continue Reading

Top 10 live chat softwares for your website

Reading Time: 5 minutes

Live Chat is an efficient communication medium for proactively engaging customers and converting them into leads. This can be done at ease with the help of well trained agents using some of the many Live Chat tools avalable. However, deciding which one to pick be a bit confusing. Hence, we have put together a list of the 10 best live chat softwares for your website that can help boost sales and service your customers.

Before we go into the details and the USPs of each of the live chat softwares available, here’s a quick comparison of the features these platforms have to offer and their pricing:

Top live chat options Social Beat

 

SNAP ENGAGE

USP: Social Discovery to help better understand the customer

Facebook ,Twitter and LinkedIn icons are bound with the chat option and if the agent feels that he/she can connect with the potential customer through social networking sites the customer can give a friend request or follow the customer directly from the chat area. This feature is called as ‘social discovery’, which is a unique feature and it also helps the agent to know about the customers better and further chats can be made more customisable. The details of the customers can be seen only after accepting the chat requests. Apart fom this, Snap Engage also allows the agents to remotely control the user’s browser and help them navigate to the right pages quickly. Also, tthere are blogs written in their website which helps the agent to enhance his/her skill to be a star agent. Unlimited access to sites is provided by Snap Engage. CRM and help desk can be integrated.

PRICING

The basic price is $60 in which 4 agents can be employed.

ZOPIM

USP: Competitive Pricing

Zopim is an affordable, easy to use Live Chat option. When you engage with a customer, a separate pop up doesn’t appear on the screen for every customer, instead all the windows and controls are integrated with the dash board they offer, unlike many other chat options. Automated chats are possible so that you can reach out to customers, before they complete their conversation. Integrating with Zen Desk can help in multi-channel support like emails and social media. Chat history is available by which it becomes easy for the agent to know the customer.

PRICING

Free version is available and the basic version costs for $11 (single agent) per month.

OLARK

USP: Customizable GUI 

The customisable graphical user interface GUI makes Olark stand out from the rest. When it is Christmas time, it gets updated to the Christmas theme. Every celebration can be more fun with the GUI it offers. The logo of the organisation can also be incorporated in the paid versions of Olark. After every chat, rating can be given for the chat from which instant feedback of the conversation through live chat can be noted. Another noteworthy component of Olark is ‘savethecart’ feature by which the agent can know what is the product that is stored in the cart and based upon this the chat can be done and targeting becomes easy.

PRICING

The basic version costs $15 (single agent) whereas the free version limits in the number of chats.

VELARO CHAT

USP: Geo targeting and content targeting

The geographical location of the website visitor can be tracked along with the content what they are looking for so that even the greeting by the agent can be of the language which the viewer  follows which gives a personal connect to the user and the user is more likely to buy the product. Keeping track of the content can also help in product that can be promoted through chat as a follow up.  Unlimited access to sites and can be managed centrally. There are three versions like other chats that include basic business, smart business and enterprise Omni.

PRICING

The basic price is $29.95 and free version is available with limited features

OGG CHAT

USP: Integration with G-talk and Instant Messenger

Ogg Chat can be integrated with G-Talk and Instant messenger. Separate desired departments can be created and operators can be added to the chat. Every operator can include a schedule chart to keep a track on the pending schedule. Some data are available that can be used to analyse like brief chat history but however real time monitoring of the viewers, usage of canned messages is a considerable setback.

PRICING

The basic version of the product costs $9.95 and all plans include a 14-day free trial

LIVE HELP NOW

USP: Real time translation

Internationalisation is possible as it offers real time translation feature. Languages are translated instantly which makes it easy to use in non-English speaking nations. The admin interface isn’t much cluttered. It is a simple, user friendly admin which the consumer may like to use. Prioritising the mails become easy with the email management system that is offered. All the information about the clients can be viewed in one click, but a separate window opens up every time which may be tough to view for a series of clients.

PRICING

A 30 day free trial is available with constraints and the basic version of LiveHelpNow chat costs $21 per month

KAYAKO

USP: Quick response through the Mobile application

Users find the mobile application very useful as the agents can respond to the queries from any place. However, the user interface doesn’t support any other language other than English which is seen as a drawback. Live Chat tickets can be administered through e-mail. Service Level Agreements are complex when compared to other chat options. Kayako allows the user to create a macro which enables automatic response to some of the basic and repeated queries as it reduces the response time of the agent.

PRICING: The basic version of the Kayako Live Chat costs $24 and three versions of Kayako are called as Case, Fusion and Engage

CASENGO

USP: Ease of file sharing

Casengo has one inbox for all the chats, emails and social media posts. The cloud based application allows the responders to post their answers in a quicker phase than other options. The customers of online retailers and other small businesses have the response in a very fast time period.  Most of the live chats, attachments can be sent only through downloadable links, where as the file itself can be sent as an attachment, however sending multiple attachments is not an easy task using Casengo.

PRICING:

The basic version costs $9.65 (9Euros), Free version can be used in which enables only the chat option

COMM100LIVECHAT

USP: Guaranteed 100 percent uptime

Comm100livechat, as the name suggests this live chat claims to produce 100 percent uptime. A typing indicator allows agents to see what their customers are typing before they submit their message. With ‘MaximumOn’ technology, the software also ensures that your live chat program runs continuously without interruptions, despite failures at both server and data center levels. Chats can also be extended onto mobile platforms; including on iOS and Android devices.A drag-and-drop file transfer feature allows agents to share a file that provides all the requested information. However, no real time translation is available and no co-browsing option is available.

PRICING

The basic version of the live chat costs $29 and there are different versions based on the Shared Server and dedicated Server

WEBSITE ALIVE CHAT

USP: An all in one live chat with email integration

If your business is a small firm and is looking for a one stop solution that integrates e-mail with your live chat options, website live chat can serve your business. It supports till 20 multiple chats with quick tabs to enable swift performance.  The user interface helps to edit the interface without coding. Internal operator chat that helps to interact internally when a query hard to manage by an agent can be used to clear his doubts.

PRICING

The basic version of the live chat costs $20 and there are different versions available with different pricing.

 

Let's do Business