Product Photography is an important design element for an e-commerce portal, as the sense of sight plays a major role in online shopping. One of the challenges for an e-commerce site is to satisfy the needs of a customer wanting to touch and feel the product before buying it. Visually appealing product images have the power to impress & persuade a customer into buying a product and tend to affect your website’s bounce rate and conversion rates.
Product images should not only be appealing, but also match your brand’s image and the overall aesthetics of your website. Instead of solely relying on your vendor for product images, one needs to plan and make use of the best product images that have the potential to sell. This is where professional product photographers come into play, to bring out unexplored angles of a product and visually explain the product functionality in the simplest way possible.
Through this blog post, we bring to you some of the top e-commerce product photographers in Chennai:
Kunal Daswani is one of the leading photographers in Chennai with a unique style and eye for detail. Much known for his fashion and commercial photography, Kunal has worked across various brands & industries. Contact Kunal: +91-9840823223
Specialised in advertising and commercial photography, Prasana is one of the most sought after professional photographer for major retail and corporate clients. He has won awards in recognition of his work and is now the official photo mentor of Nikon School for Tamilnadu & Pondicherry. Contact Prasanna: +91-9884878101
Sukil & Khushboo are professional photographers with experience across various fields and have assisted iconic photographers such as Iqbal Mohamed & Sundar Ram. Their strong technical knowledge and passion for the art has helped them go a long way in accomplishing projects for clients in the field of fashion, food, architecture & consumer goods. Contact Sukil & Khushboo: +91-9841226201
Backed by a well-equipped studio and an image processing facility in Chennai, John Sudhakar has produced some of the remarkable works in the field of Photography. He’s been teaching Photography at various ad clubs &training institutes over the last few years and has represented many iconic brands photographically. Contact John: +91-9382148000
Dewakar is a Chennai based professional photographer with more than 10 years of expertise in this field. He has worked with a wide range of corporate clients as well as advertising agencies and specializes in identifying and highlighting the uniqueness of each product through his camera lens. He infact owns a product photography studio that gives him the flexibility to explore new techniques and styles. Contact Deewakar: +91-9840053133
Muthukannan is not only a successful wedding & commercial photographer in Chennai, but is also known for his photography institute called the Visualite Academy. He strongly believes that a good product photograph can increase its chances of selling and uses his several years of experience in creating the right product portfolio for his clients. Contact Muthukannan: +91-9790836256
Are there any other Product Photographers that you know of and we’ve missed them in our list? Do write to us or share their details in the ‘Comments’ section below.
Often when we track results via digital marketing, we tend to track website traffic along with goals (transactions or leads generated). One element we have seen many bushinesses miss out on is tracking how many phone calls were generated via the online medium. If you do not track and calculate the calls generated, it is a significant number of leads that are missed out or rather not counted into the digital metrics.
The power of pushing a phone number on your landing page, social page, or website is dynamic. Depending on the nature of the business and the product/service type, placing a phone number makes it easier for a customer to engage with your business. Call tracking via Google Analytics, Google AdWords & Google Plus allows you to monitor which visitors from your website, social ads, and other digital promotions who have conversed with you via phone. While the three methods do not encompass or track all calls but its a huge step from not tracking the calls.
So lets look at each of these tracking methods in a bit more detail. Once you have implemented all these three methods, you can add these numbers to your existing results metrics to understand the true impact of your digital marketing efforts.
On Google Analytics When users click your phone number (on a mobile device) to call your business, Google Analytics is able to track these via what they call “Event Tracking“. Events in this scenario could mean phone calls or even downloads, video plays etc. Configuring the Google Analytics event tracking code while easy, requires some technical know how. So do involve your technology or web team to help you get this done. This google analytics event tracking code is used to record a user’s interaction with the website elements and in this use case we tracking the number of people who clicked on the phone number to call the business.
Specifications to call the_trackEvent()methodin the UI element of a page:
category (mandatory field) – The common name given for the phone numbers you want to track.
action (mandatory field) – A string that is uniquely paired with each category, to define the type of user interaction for the web object.
label (optional field) – An optional string to provide additional dimensions to the event data.
value (optional field) – An integer that you can use to provide numerical data about the user event.
non-interaction (optional field) – A boolean that when set to true, indicates that the event hit will not be used in bounce-rate calculation.
As a result, all user activity on the on-site contact numbers provided is calculated and displayed as Events in Google Analytics (under the Behaviour tab)
On Google AdWords Customers can call your business after clicking on a Google ad and learning about the products and services that you offer on your website. The AdWords click-to-call ads help you connect with these customers. These ads encourage calls to your business by showing the phone number on the ad. On smartphones and other high-end mobile devices, these phone numbers are often clickable and cost the same as a standard CPC would demand.
Click-to-call ads also help you to gain insights about the calls. These stats help you understand which keywords and ads are driving the most phone calls, which results in the optimization of these ads to make the graphs better. To activate these you will need to go to the Ad Extensions Tab.
On Google+ Google+ provides the easiest steps towards gauging the call metrics. One has to simply make sure that his/her business page furnishes all contact coordinates clearly. Furnishing all information makes your contacts visible in the search engine, where customers are given the power to call your business by a single touch of the button.
The metrics towards these calls can be viewed in the ‘Insight’ tab of you the business’s Google+ page.
“In digital marketing, if you stop learning, you die!” For all those who work, think & breathe digital, this holds true. Digital Marketing is a dynamic, ever-evolving and fast space. This space is so rapid that each day brings along a new lesson, a new idea, and a new angle. The best part is there is always scope for more learning, henceforth, improvisation. And for a digital marketer, the learning curve never ceases to be.
Here’s a compilation of a few learning sources from around the world that can help you stay up-to-date with the digital media trends –
1.Moz – Search Engine Optimization can often seem like a trailing game for marketers who don’t have the amenity of a dedicated search engine team. In a cut-throat competitive scenario, SEO techniques and great content often become the shining knights in armors and it is required for the marketers to keep themselves updated with the ins and outs of the SEO ranking. Moz blog is one such explicit resource that helps to brush up on topics that underlie many routine activities involved in the digital practice. The blog encompasses everything related to content marketing, search engine optimization, latest updates by Google, responsive design, and building communities. Whiteboard Friday blogs are something my team and I look forward to since there is plenty to take away from Rand Fishkin’s juicy insights on interesting SEO & Content Marketing topics every week!
2. Convince & Convert – The name says it all! Their blog section is more like a splendid guide to digital marketing and they definitely help in improving social media and content marketing strategies because of all the abundant data which is based on audits, strategic marketing plans, guidelines for content and social media marketing. The best part about the blogs that are shared is that they are entirely focused on helping businesses grow online. Topics like “How to get heard in a noisy world” , “5 simple tweaks to optimize your form conversion” , “How to turn B2B prospects into customers” etc. explore the whole wide area of the digital space to the online marketers and help them understand what could be done better to gain conversions.
3. QuickSprout – Founded by Neil Patel, one of the top 10 online marketers in the world the blog offers all that can be instrumental in revenue growth. Neil is a web analytics and conversion expert and also the co-founder of Crazy Egg, Hello Bar and KISSmetrics. The blog has a lavish range of case studies loaded with interesting web insights, all focused towards manifold increment in web traffic and conversions. Here’s one for reference which we found extremely interesting –
4. Social Media Examiner – One of my all-time favorite posts from this social media focused blog forum would be the one which is titled “26 Creative Ways to Publish Social Media Updates”. The reason being that brands struggle to produce innovative content for social media and this article displays 26 different ways one can approach storytelling on social media. Social Media Examiner is an excellent content source for outstanding tactical coverage of all things social media from Mike Stelzner and his brilliant team.
5. Hubspot – The inbound marketing blog showcases anything and everything related to marketing and sales. The articles delve into precise how-to-topics and the trends that hover in the industry. When you are looking for specific marketing solutions/answers and are looking to adopt new ideas and practices, stop by hubspot! We recently came across a blog from Hubstop “How to Grow your E-mail List by Running a Contest” and tried applying the key points to one of our campaigns whose main aim was to build engagement whilst compile a brand new subscriber database and guess what? It works!
6. Content Marketing Institute – This is the dynamo of content marketing industry. The multi-author editorial team delivers informative content and tactful insights daily for the advanced content marketers around the globe.
The above featured blogs showcase how content marketing can do so much more than just getting people interested in reading your content. We believe that great content eventually leads to business generation and the kind of insights available from Content Marketing Institute helps us think through our content strategy and improvise it on a regular affair.
7. Search Engine Land – Owned by Danny Sullivan, a leading SEO expert in the online marketing space, this is the best venue to grasp in-depth information about SEO, SEM and social media. As digital marketers, we indulge in a lot of advertising online through social media channels and Google. But the key lies in constantly improving and optimizing the ads to get conversions at the best possible prices. Search Engine Land offers information in abundance that revolves around how Google works and search engine marketing. Some of the popular blogs are as follows.
8. JeffBulas.com – Jeff Bullas is a blogging prodigy and a social media marketing genius. All his blogs are about ‘everything social media’ and e-mail marketing and have straight-forward approach of sharing information that can be extremely viable in driving the businesses towards an optimum visibility online. He was titled by Linkedin as a “Top Social Media Expert You Need To Know” and he has also made it to the Forbes’ Top 40 Social Marketing List. Some of his most interesting blogs are around how visual media works best for tapping your audiences and why is it necessary to be visually appealing on digital media.
9. Simply Measured – It is pretty simple with the kind of information Simply Measured has in store for the readers. Strong information backed with data insights and powerful social analytics is what the blog provides which is required by businesses to help them grow.
The type of information and content available at Simply Measured helps us stay updated on what’s new in the online space and how it could be beneficial to us. For online marketers to understand how a new discovery can be used to it’s full potential to build leads and the brand, there is no other venue better than this one.
10. Audience Bloom – Audience Bloom is a hub for data and content that is productive in nature. The content has great in depth information about various social media and SEO tools that can be extremely helpful in staying up to date with the digital trends.
The reason why my team and I go gaga over the posts shared by Audience Bloom is because apart from the usual digital mantras, they also cover topics that are realistic in nature and help digital marketers as individuals in expanding their knowledge horizon. I as a social media manager, of course have some favorites like the ones mentioned below –
11. Youtube Google Business Channel – A splendid forum for knowledge sharing and google insights in the form of video blogs makes it more interesting for the viewers. The blog contains multiple videos about how Google functions and tools that can helpful in leveraging Google products.
What could be better than watching videos and accumulating knowledge? A couple of recommended videos would be “Promoting App Installs With Ad Words” and “Online Branding – Win Customers In a Moment”.
12. Campaign Asia – Campaign Asia is an authoritative voice of media that showcases and highlights the emerging trends in the digital world.
Stay up to date with the giant marketing trends and do what’s best to stay ahead of the race in the digital world with the help of these tidbits. We are on it! If there are other blogs that you follow please do share them with us!
With Google’s smarter algorithm the need for unique content along with SEO strategies has become a necessity. So has the need for your site to deliver best user experience in the particular niche. Fortunately there are a lot of free SEO tools online that can help you assess the work done thereby helping you achieve your SEO (and business) goals.
The keyword planner tool in Google Adwords forms the basis of most SEO strategies today. This free tool from Google can be used to search keywords, ad group ideas and also get an understanding of how a particular keyword might perform. You can also get help in choosing competitive bids and budget to go with your SEO campaign. While this is a free tool it requires you to setup a free account with Adwords before accessing the tool.
One of the most used free tool in the industry today, Ubersuggest provides a neat and organized list of keywords that many other tools fail to do.
Incognito google.com search
This one though not a tool, goes a long way in helping identify top keywords that are being searched worldwide. When searching for a particular keyword the suggestions provided by google gives an insight as to what users are looking for in the particular field. Simple shortcut to Incognito is Ctrl + Shift + N.
The site helps identify duplicate content within the site, be it in the meta-tags or content within the site. In today’s scenario where Google algorithms strictly check for duplication Siteliner is very beneficial.
A special tool to check for copied content from other sites. More often than not bloggers are seen referring content from other sites and using them without any modification which is strictly against SEO rules. Copyscape can help detect any copied content to be placed within the site.
Once you have created your meta-tags, it is important to check the optimization levels of the keywords used in them. Google has penalized several sites for over optimization and hence using Remove’em over optimization tool to check the same is highly beneficial
Google and Bing have their own respective Webmaster tools that can help keep your site optimized and also help check the site’s indexing. Apart from this the tool also provides insight on website traffic patterns, reach, visibility, speed-metrics and authorship statistics.
Moz open site explorer
Moz is considered to be one of the pioneers of SEO and their open site explorer sites will help you understand the various off-page SEO techniques. With Moz open site explorer ou can gauge site’s influence, view subdomain, inbound links to the site, root domain and analyze the link pages.
As the name suggests, the tool helps create a robots.txt file which can be used to instruct the search engine about pages in your site that are allowed to be indexed. Apart from generating the file you can also enter pages that you want the search engine to not crawl without having to do manually.
Ahrefs is a site explorer and backlink checker and is probably one of simplest yet effective tool available. It is well known for its ability to filter backlinks and referring domains. Can be useful in analyzing online strategies to compete with your competitors.
This site will help you create a schema based on which Google and other search engines make sense of content in your HTML. For people new into SEO creating a schema might be difficult to grasp and Schema Creator will turn out to be a huge help for them.
This is a spidering (crawling) software that will show broken links in your website. It validates text links, images, maps, backgrounds and frames in your website.
Yoast Plugin for WordPress
WordPress has become an extremely common platform to submit content online. The Yoast WordPress SEO plugin goes a long way in taking care of all the technical optimization and helping write better content in terms of SEO.
Google Analytics offered by Google, is a service that provides detailed statistics about a website’s traffic and its sources. It also keeps track on the conversions and sales. You can look into our article on Google Analytics for more insight into using the tool.
Are there any other free SEO tools you use that you feel should be on this list? Do let us know in the comments below.
Using the tool, one can analyse data on a monthly basis to understand who is coming to your website, what are they doing there and what is driving them to come to the website or transact with you. Google Analytics a powerful yet free tool which can help grow your digital marketing strategy. To get you started, here is a slideshare with list of Top 10 Things to Analyse your website using Google Analytics.