Facebook launches Instagram Reels as TikTok alternative

Recently India banned 59 Chinese apps such as TikTok, UC Browser and CamScanner, due to compliance issues and concerns over data privacy. TikTok influencers had built a massive follower base and had many brand deals that added to their source of income. But the ban had left these social media influencers without a medium to reach their audiences. During the COVID-19 lockdown, the number of active users on social media platforms has also significantly increased. This has led to the rise of many alternate apps such as Mitron, Roposo, Chingari, Bolo Indiya and now Instagram Reels.

instagram-reels-launched

In a move to capture the market share and move deeper into the short-form content space, Instagram has now introduced a new feature called Instagram Reels. Now you can create 15-second videos on Reels and edit using options like speed, timer, effects and audio. You can also choose the apply AR effects in your video. The audio option allows you to play music from the Instagram Music library or use your original audio. You can create multiple 15-second videos at a time and edit them separately using different options.

Instagram Reels allows the user to select the audience they wish to share their videos with. The videos created using Reels will be displayed in the Explore section and the Reels tab of Instagram. You also have the option to share the video in your feed and in your story.

Follow these steps to create Instagram Reels:

  1. Open the Instagram Camera and select Reels.

  2. In the audio option, you can select audio from the Instagram music library or choose to use your original audio.

  3. Edit your Reel using the available options such as speed, timer and effects like AR effects.

  4. Share the video in your Reels, Feed or Story.

Give Instagram Reels a try and create impressive thumbstopper videos.

Top Free SEO Tools & SEO Extensions To Boost Your Organic Traffic

In today’s digital world, the key for your business to perform well online is to reach the top of the SERPs (Search Engine Result Pages) and for this to happen your website must deserve to be at the top.

With Google’s frequent algorithm updates the need for page speed, unique content and SEO strategies has become a necessity. Fortunately, there are a lot of free SEO tools online for Indian marketers that can help you assess the work done thereby helping you achieve your SEO (and business) goals.

Here is a list of the top free SEO Tools that you could leverage to increase your search rankings: 

Google Analytics

Every individual interested in online marketing should ensure Google Analytics is integrated into their website. Google Analytics is a free tool that provides the data of traffic that is received on the website. The Google Analytics tool helps you identify the source of the traffic whether its organic, referral or even paid campaigns. It also has functionalities to further break down the metrics to identify the device, location and behaviour of the users driving traffic to your website. This helps you understand your audience better.

Click to get Google Analytics 

Helpful Add-on: Google Analytics (for google sheets). This GA add-on allows you to generate and schedule reports on google sheets to ease tracking of data.

Click to download the Google Analytics for sheets add-on

google-analytics

Google Search Console

Google Search Console formerly known as Google Webmaster Tools is a tool that focuses on optimization and search result performance. The tool also helps you with analysis on the technical aspects such as coverage issues, internal, external links on the website and the speed of the website. It is also one of the only places that provides reliable query data.

Click to get Google Search Console

Helpful Add-on: Search Analytics for Sheets. This add-on allows you to pull data from Google Search Console on Google Sheets with ease. 

Click to download the Search Analytics for Sheets add-on.

google-search-console

Google Data Studio

Google data studio is a reporting tool that allows you to merge data from different sources like Google Analytics, Search Console and Google Sheets. This tool helps you present and customize your data in the form of a dashboard making it convenient for reporting and can be built for free.

Click here to get Google Data Studio

google-data-studio

Trend is one of the most trending words for content marketing. Google Trends helps you to understand what people search for and the search volume of a period of time. You can easily filter the results based on the region, time frame, category and the type of searches such as web search, image search, shopping search or YouTube search. You can also do a comparative analysis between two terms and then finding getting the insights is all up to you.

Learn more about Google Trends

google-trends

MOZ

MOZ is one of the tools used by top webmasters and considered to be one of the top SEO optimization tools. The Domain Authority score by MOZ is an industry standard to gauge the quality of a website. MOZ bases this score on various onpage and offpage factors. These are some of the features of the MOZ tool.

Keyword Optimization

MOZ helps you to keep track of your domain’s ranking and search visibility for the keywords you want to target on your website. You can also perform a competitive analysis to understand your competitors position for your targeted keywords.

Site Crawl

MOZ audits your website and identifies potential errors that could arise when a spider or a search engine bot tries to crawl your website. It can also help you optimize errors in your metadata which can help you rank better in search engine results.

Backlinks

MOZ analyzes your backlinks to understand where you’re getting your backlinks from and the quality of the referring domains. To aid your contextual marketing efforts, MOZ helps you to identify the anchor texts that link to your website. MOZ also helps you to keep a track of recently acquired backlinks and also the backlinks that you have lost.

Check your Domain Authority on MOZ

moz

MozBar

MozBar is an extension for your Chrome web browser which adds a sticky toolbar that knows the right information to determine the credibility of a website. The Moz bar provides the domain authority and page authority of a website to draw an understanding of how credible the website is. You can also click on the Moz bar and generate reports instantly. 

Try out the MozBar on your Chrome browser

mozbar

SEMRush

SEMRush is an all-in-one toolkit for all your SEM needs. SEMRush provides tools for most of your digital marketing needs. Based on the requirement, SEMRush has divided its website into toolkits such as the SEO toolkit, Advertising toolkit, Content Marketing toolkit, Social Media toolkit and Competitive Research toolkit.

Keyword Research

You can also perform a keyword research and find out your rankings for a keyword. You can either track a set of keywords you have shortlisted and see its performance for organic or PPC campaigns or identify keyword opportunities by just entering your domain.

Backlink Analysis

In the link building section, you can get an overview of all the backlinks to your website and fulfil your off-page SEO requirements. Identify toxic links that can affect your site health and your domain’s ranking in SERPs. You can also set up a tracker to identify opportunities for backlinking and track their progress over time.

On-page and Technical SEO

You can audit your website and find on-page and technical issues on your website. It provides you a site health score and gives you suggestions to improve your site’s performance. It can also track local listings for your business and monitor the reviews your business receives.

Competitive Research

You can compare your keyword strategy to that of your competitor and identify any competitive opportunities you can grab. It can identify the strengths of your competitor’s domain and find out what is working best for them. It can also help identify keyword and backlink gaps between your domain and that of your competitors in order to improve your position.

Rank Tracking

This tool keeps track of your ranking position in SERPs on a daily basis. In addition to this, you can also keep on eye on the volatility of the search engine with respect to any changes in the ranking algorithms. You can get a list of the top domains that are currently ranking on search engines.

Begin your digital marketing journey at SEMRush

semrush

Ahrefs

This is another wonderful toolkit for all your SEO needs. You can perform a site audit to identify issues and optimize your website. Ahrefs is a truly remarkable tool that every SEO specialist must have in their toolkit.

Organic Search

You can track how your website has been ranking over a period of time. The keyword research is an important tool to understand the search queries and find opportunities for your keyword strategy. Analyze your competitors in the industry and track how you performed in comparison to them.

Page Analysis

Analyse individual pages on your website either by the traffic they receive or by the type of content or content pages that get the most shares on social media platforms and other domains online.

Backlink Profile

It helps you to identify the backlinks and backlinking domains to your website. You can also understand how your contextual linking strategy is working for you by analyzing the anchor tags. You can keep a track of the backlinks you have recently acquired or lost. Have a look to see an analysis of the internal linking status on your website and identify any orphan pages.

Outgoing Links

This is an important aspect of SEO as important as backlinks are. If you are providing link juice to low quality websites it can give an indication to search engines that you are a low quality website which can lead to lower rankings or penalization by these search engines.

Rediscover your website at Ahrefs

ahrefs

Yoast SEO

Yoast SEO is a WordPress plugin that helps you manage your on-page SEO tasks easily. It also measures the readability of the content on your webpage. It helps you to easily edit the meta-information such as the title and description while editing your page on WordPress. You can also measure the optimization of the content on your page for target keywords and keyphrases. The snippet editor shows you how your webpage appears in the search results. Similarly, you can also control how the meta information of your page appears on social media platforms.

Follow these steps to install the Yoast SEO Plugin on WordPress.

yoast-seo

Hotjar

Ranking in SERPs and leading visitors to your website is not enough. Google also gives priority to the user experience which is the culmination of many factors like the bounce rate, time on page, pages per session and other on-page factors. Hotjar is a heatmap tool which helps you understand your visitor’s behaviour after they land on your page. Hotjar helps you track activities like clicks, taps, scrolls or potential parts of the page visitors looked at. Like a weather map, the colour ranges from red which shows high activity to blue which represents low activity. This heatmap tool could also help you to run A/B tests on different versions of your website to track user response to the changes. All you need to do is add an asynchronous script to your website and follow the analytics to improve your website.

Learn more about Hotjar

hotjar-heatmap

UberSuggest

UberSuggest Tool 

Ubersuggest is an all in one SEO tool that helps you win in the SEO world. The key factor while doing SEO is to be aware of what you’re doing and what your competitors are doing and how you adjust your strategy accordingly. This free SEO tool provides you with data of keyword ideas, keyword volume, backlinks requirements for the keyword and competitor analysis.

Click here to get the UberSuggest Tool

ubersuggest-tool

UberSuggest Extension

Neil Patel has recently introduced the new uber suggest chrome extension which makes it super handy to do SEO. The SEO extension for chrome provides all the required SEO metrics in the SERPs itself. It provides the search volume trends of the keyword, backlinks acquired by the competitor websites which are ranking in the SERP, it also provides related keywords to target.  

Click to download the UberSuggest Extension.

ubersuggest-extension

SmallSEOtools

Despite its name, SmallSEOtools provides much more than just tools for your SEO needs. Your content team would appreciate the functions such as the plagiarism checker, paraphrasing tool, image to text converter and other tools.

Similarly for SEO you have tools to check the keyword density in text, keyword analyzer and keyword finder. You can run a backlink analysis for your domain and find places to improve your crawlability. You can also do a competitor analysis for the keywords and backlinks. There are a host of tools for website tracking and management on this website. 

Try out SmallSEOtools now.

smallseotools-backlink
smallseotools-text
smallseotools-keywords
smallseotools-images

Keyword Planner

SEO is about targeting the right keywords. The keyword planner tool which is Google’s very own provides the average search volume for a specific keyword. It also provides keyword variations and related searches for that focus keyword. Keyword competition is also provided which can get tricky sometimes while you’re performing keyword research for SEO since it’s only used for ads.

Click to get Keyword Planner

google-keyword-planner

SEO Minion

SEO Minion is a chrome SEO extension which provides on-page analysis. It provides the metrics necessary for on-page analysis making it handy to have a quick check of your page based on the on-page checklist. 

Click to download the SEO Minion extension

seo-minion

Smacient Interlinking Tool

Interlinking pages in a website is a key factor in SEO to allow the link juice to flow from one page to another. It also prevents orphan pages. Interlinking each of the pages can be time-consuming. This interlinking tool provides suggestions of other similar pages in the website with a suggestion of the anchor text to be linked to ease out the process.

Click to get the Smacient Interlinking Tool.

smacient-interlinking

Schema Markup Generator

This schema generator tool makes it really easy to create the code to implement schemas onto your website. The tool has a list of schemas to choose from to generate the code for it to be added to your website. 

Link to get the schema markup generator

schema-generator

HTTPS Status Code

This tool is a status code tool that checks the status code of the URL. The tool can do wonders when you are searching for the status code of bulk URLs to identify certain issues in a specific URL status code. It also checks the response headers, and redirect chains of a given URL.

Link to get the tool.

https-status-code

Screaming Frog

Screaming Frog SEO spider identifies the technical errors of your website to help fix and improve your site health. The spider can be crawled by entering the website, uploading a list of URLs or by entering a specific sitemap file. 

Link to download Screaming Frog

screaming-frog

WooRank

WooRank is an SEO monitoring and auditing tool. It helps you identify critical issues that could have caused your domain to rank lower or be penalized by search engines. It has a clean and easy to use interface that highlights the issues and explains the need to rectify those issues. Analyzing the code and files on your website, WooRank identifies hidden errors and helps you visualize the improvement of your ranking in SERPs.

Link to get Woorank.

woorank

GTMetrix

With page speed gaining importance for ranking in SERPs, GTMetrix goes beyond Google’s page speed insights tool. GTMetrix offers PageSpeed and YSlow scores along with a detailed analysis for improvement. You can run the tests for different server locations and also simulate the response on different devices. All you need to do is enter your website and run the analysis.

Link to get GT Metrix

gtmetrix

WhiteSpark

Local citations are extremely important for businesses that operate in a specific geographic area or those who want to increase their keyword ranking for location-based keywords. This free SEO tool finds where all your citations appear and also identifies where your competitor’s citations appear in order for you to fill those gaps. It also has a tool to analyse the NPS of the reviews that are left for your business online and in Google’s reviews. If expanding your geographic presence is important to you, check out WhiteSpark.

Link to get WhiteSpark.

whitespark

Hope you found this article useful. To know more about digital marketing tools and trends, do stay updated.

3.7x Transactions at 66% Lower Cost – Programmatic Case Study in Gaming

Programmatic advertising or Programmatic marketing is an automated technique of Real-Time bidding on a specific inventory for a specific set of people. The ad marketplace runs the auction for the ad slot available on a specific publisher’s webpage (and apps) and selects the one with the highest bid to place their advertisement on the virtual space. Programmatic advertising has emerged as the future of online advertising due to the immense possibilities it holds.

While there are multiple programmatic platforms, Google Marketing Platform (GMP) has a powerful suite with GMP’s DV360 (Display Video 360) being the market leader. The advantages of leveraging programmatic advertising through DV360 include delivering faster and smarter marketing based on Google Marketing Platform’s machine learning algorithms, gaining control of your investments, and understanding the audience at a granular level.

What is Fantasy Cricket?

Most of you might already know what fantasy cricket is and how it works. But for a better understanding, fantasy cricket is an online game of betting on the players who are playing the actual game of cricket and we will be rewarded with cash in terms of points based on the performance of the players we bet on during the actual game.

About Gamezy

Gamezy is the latest offering from Gameskraft – India’s fastest-growing gaming platform. This app is a fantasy cricket platform designed for the user to select their choice of eleven players from both the teams in a cricket match. Based on the performance of the cricket players in the real game, the users of the app will be rewarded with cash prizes. 

How is Gamezy different from other apps?

Gamezy allows the user to change the playing XI at the end of the 1st innings based on the actual performance of the cricket players.

USPs:

–  Available in 8 languages

– Players can be changed before the 2nd innings starts

– 5-a-Side (an option to play without having to choose 11 players a side)

–   Daily Contests and Head to Head games.

 

Campaign Strategy

  • Platforms Used: On Display and Video 360, which is a Demand Side Platform (DSP) on the programmatic space, we have leveraged both display and video networks. Display network with static and GIF format creatives were run initially followed by YouTube which has worked well with different video categories that helped in increasing the number of installs and in-app actions.
  • View Through Conversions (YT): Videos have played a major role in scaling up as well as improving the performance of the campaigns. View Through Conversions refer to the installs that happen after a person has watched our video as an ad on YouTube. We have seen a significant rise in the number of purchases or Add Cash through the View-Through Conversions.
  • The most important targeting which has helped the performance of the campaigns is the targeting on DV360 through the interest category of “Fantasy Games”. By selecting this, we were able to relax all other demographic filters applied.
  • One important feature to mention is the accuracy of the post-click conversion numbers on DV360 was far better compared to the numbers on Google Ads. This was the power of insight-driven marketing.
  • Different creatives (Animated/Influencer): As mentioned, the different categories of videos which were used include Brand videos, User Generated Content (Influencer Videos). Animated Videos, USP based videos, Event/Theme-based videos etc.,

Themed Influencer Campaign refers to an example where we have used a “couple as influencers” to talk about how to earn money on Gamezy which makes it easy for them to buy their Valentine’s day gifts.

USP-based videos where the advantages of using Gamezy over other competitors like 8 Languages, 5-a-Side, and 2 Innings were shown as short stories or a slideshow to increase the Install rate.

  • Managed Placements: Optimizing the placements on YouTube Channels/YouTube Videos to exclude the junk placements and run separate campaigns with top converted placements. This helped in improving the overall performance.
  • Retargeting is not possible on Google ads for Real-Time Money based businesses to run campaigns but it is possible on D360 due to the server-to-server integration.

Results:

Within a period of 2 months, we were able to see a 226% increase in Installs with a 50% decrease in cost per Install. Since this is a real-time money based application, ‘Add Cash” is one of the most important in-app events to achieve. We have been successful in getting a 378% increase in Add Cashes with a 66% decrease in cost per Add Cash.

[wpsp]