With the Indian internet population at over 550 million users (as of Jun 2020), the digital marketing industry is growing. With the industry showing an enormous projected growth potential and an expected paucity of trained professionals, many students, graduates and young professionals are looking to get on the digital marketing bandwagon. Owing to Covid 19 there are even more Indians spending time online. This has led to rise in digital marketing jobs and also choice in terms of digital marketing courses and training institutes in India.
Short Video Guide on how to select the right digital marketing course in India:
Criteria you should use for evaluating digital marketing courses and institutes
Before opting for a digital marketing course online or offline, here are some pointers to evaluate the desired institute or course structure.
Certification: Certification is no substitute for skills learned and hands-on industry experience but, nevertheless, can add to the CV of a fresher making an entry into the field or for a professional looking to make a career switch. Opt for certification courses recognized by various educational bodies and corporates.
Course Curriculum & Faculty Expertise: Gauge the Institute or the course offered based on the curriculum, faculty expertise, training modules and relevance to the current industry trends & practices. A program being run by a digital marketing agency themselves is very impactful.
Reviews and recommendations: Check for reviews and recommendations from industry experts & former students through Google, online education portals or discussion forums. Reach out to alumni on LinkedIn for their direct feedback, where feasible.
Placements: Explore the institute’s placement opportunities or institutional tie-ups for live projects & hands-on experience on acquired digital marketing skills.
DigiGrad is an initiative of Social Beat (a Google Premier Partner and a Recommended Facebook Agency) to impart quality digital training in an online and classroom setting. Priced at INR 30,000 DigiGrad offers the Certificate Program in Digital Marketing that is tailor-made for marketers, entrepreneurs and freshers alike. It is an IIM alumni initiative with Harvard-style Case Study based Learning Methodology and live classes with a small batch size of less than 50 students per batch. Their integrated 12 weeks rigorous learning program has 7 advanced training modules and includes practical application-oriented modules. It also offers specific programs relating to Digital Adverting, Social Media, SEO and other digital marketing streams. As its an initiative by a digital agency, they guarantee a live project and offer internships and projects at Social Beat and with India’s top brands.
Manipal Global Education Services is from the parent company of Manipal University, that offers online and classroom-based courses on digital marketing. Their online certification program spanning 100 hours of learning covers various aspects of digital marketing such as SEO, SEM, ORM and Analytics. Their PG Certificate in partnership with Manipal Academy starts at INR 95,000 – though its a long program (200 days) whereas the Certificate program starts at INR 55,000.
Digital Vidya is a leading Digital Marketing training company and one of the first to launch Social Media Marketing course series in India. Since 2009, they claim to have had participation from over 20,000 professionals and students, from over 10,000 organizations and institutions. Digital Vidya also offers Digital Marketing (CDMM), Mobile Marketing (CMMM) and Social Media Certification programs (CSMMP) in association with V-Skills, a Govt. of India initiative. Their programs are priced at INR 50,000.
Simplilearn is one of the leading platforms for online training and professional certification programs. They have around 30 courses in digital marketing that provide hands-on experience in various Digital marketing domains. Priced at INR 60,000 they are accredited by OMCP, these courses are aimed at helping working professionals & aspirants stay ahead of the digital curve with relevant skills.
NIIT offers a post graduate degree in digital marketing and branding, seems to be designed for freshers. It guarantees 3 interviews and is priced at INR 70,000. The duration of these courses is 6 months. They used to offer this program offline but now moved it to digital – possibly owing to Covid 19.
Internet & Mobile Research Institute, headquartered in Bangalore is a full-service international digital media training centre. IMRI conducts a one-month Executive Programme course in SEO, PPC advertising, SMM & Web Analytics, a six-month Professional Program In Digital Marketing (EPDM) and a one-year Graduate Program for aspirants to jumpstart their digital marketing career and it aims to be more experiential than classroom training.
The All India Management Association (AIMA) has an AICTE approved 1 year program. The pricing is INR 31,000 per semester and for the full program it is probably INR 93,000. The major digital marketing tools covered in this course are email marketing, SEO/SEM, pay per click, affiliate marketing, digital display, mobile marketing, online video and social media analytics. Spread over a period of three months, this online course is divided into 6 modules.
There are many free digital marketing courses and affordable recorded courses from platforms like Udemy, which covers the basics of digital marketing. Even Coursera has some excellent programs. If you are a student then MyCaptain has some useful programs starting at INR 2,800.
How to choose between Online and Classroom courses for digital marketing
Online Courses are generally more convenient for most people, especially working professionals as they can be attended from the comfort of one’s home/office Also, with technology having improved, online instructor-led virtual classrooms are as good as actual classrooms, with webinar software allowing for both peers to peer interaction as well as student-teacher interaction. Webinar recordings are also available for those who miss out on sessions. Classroom programs would only work best for you if you are the personality type that prefers learning in a classroom environment or if you’re not too comfortable with learning in a live webinar format.
Classroom & Offline Courses for digital marketing
Here is a list of institutes which conduct classroom courses but owing to Covid 19, many of them may not be fully operational yet.
Digital Marketing Training Institute conducts a Post Graduate Program in Digital Media Marketing in Mumbai. The course is a one-year, full-time program that focuses on the strategic and practical aspects of Digital Marketing. They have an active placements cell as well which helps course participants get jobs in the digital marketing space.
EduPristine is one of India’s leading training providers for international certifications in Finance, Accounting and Analytics. They also conduct digital marketing classroom courses in 11 Indian cities. The course covers 60 hours of digital marketing classroom training over 12 Sundays. They also have a 48-hour online course spread over 6 weekends. On completion of the course, the participants are awarded a Certificate of Excellence in collaboration with the “Microsoft IT Academy Program”.
The Delhi School of Internet Marketing (now acquired by DigitalVidya) conducts an all in one advanced digital marketing live classroom course for working professionals, business owners and job-seekers, at their training centres in Delhi and Bangalore. They conduct an online instructor-led course as well on weekends. However, they do not seem to offer any digital marketing certification for participants who complete the course.
Digital Nest conducts an Advanced Digital Marketing Training Course in Hyderabad. The course includes 48 hours of classroom training with weekday/weekend classes. They also conduct workshops/seminars and webinars for corporate bodies and educational institutions.
Social Samosa, one of the most popular social media news and information portals in India, conducts workshops and seminars on the basics of Social Media, Facebook and Twitter marketing in Mumbai. These one-day sessions can serve as a primer for those who want to gain a basic knowledge of the space.
Located in Mumbai, the Indian Institute of Digital Education offers two courses on digital marketing and full stack programming. The digital marketing programme is designed to give freshers a robust introduction to the world of digital marketing and help professionals intensify their existing knowledge of all things digital. The programme is divided into a 6-month with classes conducted thrice a week, and independent certification courses conducted for three hours over one week.
The full stack programming course is an exhaustive 6-month program that gives students a profound understanding of the technical and practical aspects of web development and coding.
Executive Programs & Management Development Programmes on Digital Marketing in India
Most of the courses listed above are best suited for students and working professionals. If you are someone in a fairly senior role who has more than 5 to 10 years of work experience under his/her belt, then it might be worthwhile considering doing an executive digital marketing course.
It’s surprising to see that not many business schools in India are offering executive or management development programs around digital marketing. The few that do exist have been showcased below and we have tried to find a mix of programs that focus on digital marketing, e-commerce and analytics. If you have attended any of these programs please do leave your feedback in the comments below.
Upgrad offers course across many streams. One of the streams is marketing where MICA has partnered with Upgrad for the PG certification in Digital Marketing and Communication and covers social media marketing, content marketing, branding and marketing analytics. Its a pretty long program at 6.5 months. Starting from INR 87,750 and going up to 1.25 lakhs it is one of the most expensive online course available. Some of the interesting aspects of this course are certifications from MICA case studies, projects and one on one mentoring with industry experts.
TalentEdge provides a Specialised Executive Programme in Digital Marketing from MICA, Ahmedabad, ideal for early beginners and working professionals. Priced at INR 70,000 for a 4.5 month program, they claim to have reached over 8,00,000 registered learners who have benefitted from the live lectures, case studies and content structure designed by MICA faculty & industry experts. Apart from this, TalentEdge also offers an Executive Development Program in digital marketing from XLRI at INR 80,000 for a 6 month program. The executive development program is a course for marketing managers who wish to understand the nuances of digital marketing techniques and tools to execute a campaign. Talentedge offers over 250 courses across different areas and while they dont specialize only in marketing programs, they do have good university tie ups.
Amity University started its online avatar called Amity Future Academy and launched the Post Graduate Diploma in Digital Marketing Strategies in collaboration with Wharton University. Priced at INR 1,55,000 it is a pretty steep price point, especially considering the faculty is not from Wharton. It is a 12 month program with 13 modules including brand strategy.
IIM Bangalore has a programme called “Digital Marketing for Business Growth” which they conduct mutiple times in their academic year. The programme aims to give an overview of digital marketing with a focus on the different social media marketing channels, search engine marketing (both search advertising & search engine optimization) and digital analytics. So it aims to give an overview of each of the key elements that can enable brands to get better engagement, leads and conversions. It also touches upon analytics and what metrics can be used to measure the performance of the digital campaigns.
IIM Lucknow does seem to have a programme on Digital Marketing by renowned Professor Moutusy Maity. She has done extensive research in e-commerce, m-commerce and CRM so the quality of the programme is likely to be very high. She has worked in the Industry (at Nielsen) and handled clients like PepsiCo and Eveready Batteries so she would definitely bring a practical experience to the table. We are yet to receive more details on the programme from them so we shall update it here shortly.
Great Learning, from the house of Great Lakes Institute of Management has a PG Program in Strategic Digital Marketing. It is a 6 month module with a 4 week capstone project, with mentoring from faculty of Great Lakes. The course is a blended model with recorded content as well as live mentoring. The pricing is only on request.
ISB Hyderabad has a 3-day executive program titled “Digital & Social Media Marketing Strategies” priced at Rs.1,50,000 + GST. It is specifically targeted for professionals and leaders in the marketing and strategy domain. The program aims to give an overview of digital and social media marketing and how to get ROI from the medium.
Jellyfish is a global leader in training around programmatic advertising platform – Google Marketing Platform (GMP) and its components, Campaign Manager, Display and Video 360 (DV360), Search Ads 360, Google Analytics 360 and Optimize 360. Its a pretty advanced program and the subscription is INR 42,000 per month and its meant for users who already have access to the GMP platform. Here is an article on the basics of programmatic advertising and DV360 case studies to help you get started.
Hubspot Academy offers a free Inbound Marketing Course & Certification marketers, entrepreneurs and students. They also conduct classroom training but only in the United States.
If you are a self-learner keen on understanding the digital marketing space, there are various youtube channels, digital marketing blogs, articles, books and real-time case studies available online. You can also join relevant LinkedIn groups to participate in discussions & connect with industry experts.
All said Digital marketing is a field where just taking courses or following the industry trends alone will not make one an expert. Maximum learning can only be gleaned from actual hands-on, on-the-job experience. Hence, the success of these courses will eventually depend on the quality of digital professionals they send into the industry and how well they execute the acquired knowledge & digital skill sets. If you are looking out for digital marketing careers in India, check Social Beat out.
Have you taken up any of these courses? Please share your experiences with us in the comments!
Are you looking out for some really interesting, inspirational and power-packed events? Thanks to Covid 19, all of it has now moved online. Check out digital marketing webinars being done by Social Beat and DigiGrad.
IAMAI is back with its signature event, IDS (India Digital Summit) on 19-20 Jan 2021. This year the central theme is ‘Atmanirbhar Bharat’ . The staggering increase in the total number of internet users in rural India recently presents us with the unique opportunity to establish India as a global powerhouse of Digital Growth. With over 150+ speakers its going to be a much anticipated event and award.
Often termed as Oscars of Indian ad awards, Abbys by Ad Club of Mumbai honours creative excellence in advertising. With a grand conclave and awards in Goa, its an event all agencies and marketers look forward to. It also organises Effies, which honours all form of effective marketing communications across India. The 2020 edition was cancelled due to Covid19 but we all hope to be back in Goa to celebrate creative excellence, soon enough.
Exchange4media organizes the Indian Digital Media Awards since 2010. It has always encouraged contributors in the 360-degree digital media space to keep getting better with the transformations taking place in the industry year on year. For this, it recognizes their talents, appreciates and celebrates them through these awards. It has showcased the work of many contemporary digital professionals and rewarded them for their beautifully executed digital blogs and viral campaigns. This event in itself is a huge networking opportunity for every business professional to connect and grow. Its 4th edition was held on the 4 and 5th of June, 2020. The 2021 dates are yet to be announced.
This is a grand event in Mumbai organized by the IAMAI (Internet and Mobile Association of India). The event in its 16th edition, is an endeavour towards establishing a great comprehension of the modern methods and mechanics of marketing.
Major Speakers were MDs & CEOs of leading companies such as Group M and Pepsico, top marketing managers of Times Internet, Starbucks, HDFC Bank, Kotak Mahindra Bank, eBay and Renault amongst others. There were Panelists to take the conversations to another level. The sessions were followed by networking breaks at regular intervals.
Topics of discussion revolved around Marketing in new age Digital India and around the globe that included:
The new age brand’s marketing techniques that go beyond analysis in numbers
Marketing on Mobiles
Video Marketing as a part of Social Media Marketing
Campaign India hosted its tenth edition of its awards on 4th June 2020 to honour excellence in digital advertising and marketing. Dates for 2021 are yet to be announced. Rechristened Campaign India Digital Crest Awards (CIDCA) in 2013, the property has evolved over the last nine years from its origins (as the Campaign India Digital Media Awards), to remain contemporary, relevant and inclusive of the dynamic changes in the digital ecosystem. It also features an award evening.
Having conducted 6 editions, Foxglove continues to be a signature event in the year by afaqs. Every year it aims to to add more sub-categories to accommodate the refreshing work done in newer formats. Foxglove has become one of the most revered advertising shows in India thanks to over 500 unique entities who have participated over the years. A unique aspect about the award is that its only open for agency or organisations that are less than 12 years old. After all, creativity knows no age.
Social Beat, one of India’s fastest growing digital agency in India; conducts Digital Leadership Summit in Mumbai, Bengaluru & Chennai and online. This is a CXO event which brings together Business Leaders and CMOs to discuss how to drive business results through digital marketing and share innovation across Video, Vernacular Content, Voice, Artificial Intelligence and Virtual Reality. The business leaders and attendees would be from across sectors, including FMCG, BFSI, Real Estate, Entertainment, Education and Internet Businesses. The 5th edition was conducted virtually in the form of Digital Premier League in Oct 2020.
Exchange4Media group boasts of another event that it hosts, the Pitch CMO Summit. It is considered to be their flagship event which gathers some of the greatest marketing minds to discuss the latest, complex and challenging marketing trends in the global market scenario. Every year, the event is theme-based. The theme for 2019 was “Reinventing Consumer Experience”. At the Pitch CMO summit on 28th February 2020, leaders from the Industry explained how to concentrate on ‘the buy’, underlines the challenges, and highlight the opportunities.
Digies, an initiative by afaqs!, aims to celebrate creative marketing communication initiatives by Agencies, Brands, Production Houses, Design Studios, Creative Studios, and Content Creators, from exceptional use of social media to integrating multiple platforms, from use of hashtags to a 120-seconder video, and more. There are 38 categories to participate in. Aspirants can submit their work in single or campaign categories. Additionally, there are 2 special awards, namely: Brand of the Year and Agency of the Year.
Conceptualized by the online video analytics & marketing company – Vidooly, StreamCon Asia is a one-stop congregation for content creators, video platforms and advertisers from the online video industry in India. It is one of largest event of its kind in India with speakers and panelists from UC Web, Indigo Airlines, Eros Digital, Fab India, Oyo Rooms, Trent, Dailyhunt and more. It will also feature many content creators and YouTuber Influencers giving it a power packed event for anyone who is leveraging video content. The dates for 2021 are yet to be announced.
A niche awards night started by exchange4media in 2016, is now an annual summit. The last one took place on 2020. In the world of marketing, content has definitely changed the way marketers present their brands to consumers. As more and more brands choose creative content for engaging with their consumers, the need to stand out increases every minute. Indian Content Marketing Awards aim to promote and recognise this talent, expertise and hard work that go behind cracking breakthrough ideas & concepts to create exceptional brand stories. The Content Marketing Summit is also going to have an Asia Summit, so watch out for that too.
Adobe Symposium is one of the biggest Digital Marketing events in india. This event invites thought leaders in the field of digital marketing to redefine your experiences with Adobe partners. As their marketing promos claim – ‘Take it to another level, soar new heights like never before and extend your digital experience with courses straight from the Adobe Digital Learning Services’. Apart from these, there are several other reasons to attend this conference, including networking goals. This is the most sought-after experience for most digital professionals in today’s utmost competitive era and has been rightly defined as the event “Where digital marketing meets extraordinary experiences.” Every marketer looks forward to making the most valuable connections with their digital marketing pioneers and peers and if luck may have it, then with the digital marketing veterans and Adobe leaders too.
ad:tech is the original industry authority for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace. The 10th edition of ad:tech in Mumbai took place on 27th and 28th October 2020 – the dates for 2021 are yet to be announced. The summit will enable participants to explore the future of marketing and discuss the ever-evolving and complex landscape, focussing on how technology, data and content are helping brands win through superior Customer Experiences, regardless of the touchpoint.
Social Beat, a digital marketing firm is conducting an innovative forum called the ‘Design Beat’. It is a remarkable platform for creative minds to pool in their ingenious ideas and thoughts to come up with solutions that impact lives. Eventually, the solution nudges users and bring about a behavioural change. The design hackathon brings together like-minded problem-solvers to crack the problem with their wits and imagination. The event is scheduled for the 1st of November. Participants will receive exciting rewards for their resourceful contribution. Get ready to grab this wonderful opportunity to showcase your talent!
CMS Asia is a premier not-for-profit event organized by the thriving marketing community across JAPAC and ANZ. It is a must attend digital marketing event for every content marketer. This year the summit is being held in four different cities – Sydney, Tokyo, Kuala Lumpur and Mumbai. CMS Asia will features speakers and attendees coming together to explore and discuss the various facets of content marketing, emerging trends, best practices and innovative though leadership.
The South Asia leg of the summit will take place in Mumbai on April 15, 2020 tentatively.
The 4th edition of VdoNxt Asia is India’s largest convention for those who live by the promise of digital video. It is the complete experience: listen and network at the conference; get in touch with the latest in technology at the exhibition, and celebrate the best work in digital video at the VdoNxt awards. The last edition was held on 29th January, 2020.
Einstein once said ‘The important thing is not to stop questioning’ But does the count matter? Does every question lead us to the desired learning? The trick is not in asking questions but knowing how to ask the right questions.
Holistic market research requires us to either own that skill or learn it. This is all the more pertinent now that businesses are becoming more and more consumer-centric. We can reach a consumer-oriented solution only by knowing what our consumers want, when they want, and how they want, and we need to ask them the right questions first.
Let us first understand what market research is. A new opportunity in a business and its related domains should be analyzed first through market research as it gives us an idea of the viability and feasibility of the decisions to be taken. As precisely explained in one of our previous blogs, market research plays a vital role when we have to spot business opportunities, to understand our consumers in-depth, to understand our competitors and their approach, to grow in business, and to identify the right channels of marketing for our business.
A very powerful form of market research is primary research, which is best described as an entirely new form of data collected by asking questions to the existing and prospective consumers of our brand. There are multiple types of primary research implemented depending upon our objectives – Interviews, Focus groups, Surveys, and Observations. When it comes to collecting information from a large number of people systematically with a decision orientation, a survey is highly effective.
After a market research survey has been generated, rolled out and after our data points are in place, the next logical step is to analyze these points and derive actionable insights. This is a lengthy process through and through. In fact, the data collection process alone can take months, even years sometimes, hence, it is all the more important to start off on the right note. Mind it, Surveying could be cumbersome and non-conclusive if the number and type of questions are not appropriate.
Hence, we have put down steps involved in making a successful market research questionnaire to ask meaningful questions to our audience.
First and foremost, we define our Research Problem & Target Audience
A simple way to define our research problem and target audience is to answer the following questions first.
What is the goal of this research?
What problem are we trying to solve with this data? What sort of decision will this survey lead to? Where will it be implemented?
How will it be useful to the consumers, brands and products? What information do I want from this market research questionnaire and why?
What do I hope to understand about my target audience through this research?
What market is this survey targeting? Which segment is the perfect fit and will help in the decision making process with reliable insights?
While answering these questions, we need to keep in mind the following – the size of our audience sample, the channel, and medium of our survey, and the detailed characteristics of our audience. Several data points with only a handful of them qualifying the characteristics is a waste of resources with no conclusive results.
We can use a few online tools to also build our consumers’ persona as explained in detail in one of our previous blogs.
Divide the information to be collected into Information Areas
After defining our research problem, we put down all the information that needs to be collected and group them in logical heads which are our key information areas. This list needs to be exhaustive, because a single missing piece can lead to an unsolved puzzle in the end and the process cannot be practically repeated. We also make sure that these key areas are not overlapping or contradicting each other.
Let us take an example to understand this better.
For a market research survey conducted to design a marketing strategy for an existing FMCG product, the information areas could be Usage of product, Purchase behaviour , Profile, Perception, and Brand health.
Logically sequence your information areas
After the information areas are in place, we order them as per logic to ensure that the survey nurtures respondent friendliness. The flow of the market research questionnaire is kept such that the respondent does not get mentally fatigued in between, hence, it is also a good practice to keep the questions about the core purpose of the study right in the beginning. Some common criteria to decide this order are chronology, expected bias, and the level of critical thinking.
Some of the common structures that are followed include –
Introduction of the respondent
Brand health and image
Additional/ secondary data
Start asking questions now!
Now, we can start forming questions within the Information areas. An effective way to create questions is to divide the information areas further into Variables and Indicators.
For example, under ‘Category behaviour’ mentioned in the previous head, the variables are ‘Purchase behaviour’ and ‘Usage behaviour’. Furthermore, the indicators under ‘Usage behaviour’ are ‘frequency’, ‘purpose’, and ‘type’.
Within these heads and subheads, the questions belong to two categories – Open-ended and close-ended. When it is important to capture spontaneous answers or when we can’t put together an exhaustive list of responses as an aided list, we use open-ended questions such as ‘what do you particularly like about Product X?’ or ‘What are the reasons for not using Product X?’
On the other hand, Close-ended questions are easier and quicker to answer for a respondent as they have options to choose from. The respondents are given an aided list, which is an exhaustive list of all possible answers. Here, we make sure that the options are mutually exclusive and are not open to interpretation.
We always go for short, simple, and clear questions. For example, rather than asking,
‘Have you used the conditioner at least twice in the last two months?’,
we should be asking ‘Have you used the conditioner two or more times in the last 1 month?’
Similarly, ambiguous questions are avoided because they don’t lead to a thoughtful answer.
Proofing, and Piloting
Now, when we have put down our questions in the market research questionnaire, it is imperative to check for errors and test it once. We examine questions against the initial information areas in terms of completeness and we run a need test (for knowing if there is any question that is not required). Finally, we run it informally to know if the flow works, to check if any contradictory answers are emerging, or if any questions are heavy on the respondents’ memory, and to assure the length of the survey is correct.
Before rolling out the market research survey online or online, it is crucial to examine the survey as a whole once. Hence, we ensure to provide context to the respondents in the form of reasons. Also, we set the expectations for the participants concerning length, time taken to complete it and a progress bar within the survey is always a great option.
While these are the steps involved in creating a market research survey, one wise thing to do not just while making it but also executing it is to follow logic and common sense. Remember, a true researcher should always remove his cloak of views and biases before starting to work on a survey because it is more important to know what others think.
Voila, our survey is ready to go!
Reach out to our research experts to know more about how you can create the right market research strategy for your business!
As shopping patterns continue to evolve thanks to Covid 19, even mobile and digital wallets in india have evolved with it. With UPI making payments seamless, mobile wallets and digital payment apps have been surpassing credit card usage and is slowly beginning to replace the traditional payment methods.
A mobile wallet or digital wallet, in simple terms, is a virtual mobile-based wallet where one can store cash for making mobile, online or offline payments. There are various types of mobile wallets in India, such as open, semi-open, semi-closed and closed – depending on the type of usage and payments that can be made. Wallets are growing rapidly as they help in increasing the speed of transaction, especially for ecommerce companies and all ecommerce marketplaces have integrated with such mobile wallets too. With the launch of UPI it has become even more easier, as the the transfer happens directly from the bank account rather than from a wallet.
Here are some of the top 10 mobile wallet and payment apps in India and what they offer to their customers. Our top pick is Google Pay , which is also the No.1 digital wallet and UPI payment app right now
As its part of the Google ecosystem they have scaled up their user base really quickly, inspite of being a late entrant. It is currently the No.1 digital wallet in India. With Google Pay you can send money to friends, pay bills and buy online, recharge your phone – all via UPI and directly from your bank account. Since Google Pay works with your existing bank account, which means your money is safe with your bank. There’s no need to worry about reloading wallets and you don’t need to do additional KYC – which is required for all the other apps. You can also earn scratch cards and other rewards, with the cashback directly being transferred into your bank account. Now you can also recharge your mobile or monthly utility bills. Since the introduction of UPI, wallets have become passé with users preferring account to account transfer via UPI.
Number of installs: 100,000,000+ (100 Million or 10 crore) on Android Play Store
PhonePe started in 2015 and in just 4 years it has been able to cross the 100 million download mark. From UPI payments to recharges, money transfers to online bill payments, you can do it all on PhonePe. Its got a very good user interface and is one of the safest and fastest online payment experience in India.
Number of installs: 100,000,000+ (100 Million or 10 crore) on Android Play Store
Dhani App is part of the Indiabulls group and has multiple features. It not only has a regular wallet like other apps, but it can also be combined with Dhani SuperSaver Card. Dhani also has a reward & loyalty program for Dhani customers wherein customers can play games and win cash to pay for mobile recharge, EMI payments, Insurance, and also for new Dhani products. This can be combined with Dhani Super Saver Rupay (physical and virtual card) which has assured 5% cashback on all purchases done via the card and its completely free for the first month.
Number of installs: 20,000,000+ (20 Million or 2 crore) on Android Play Store and iOS
BHIM Axis Pay is a UPI banking app that lets you transfer money instantly to anyone using just your smartphone. Make online recharges to your prepaid mobile and DTH set-top boxes directly from the app.
Number of installs: 1,000,000+ (1 Million or 0.1 crore) on Android Play Store
PayTM is one of the largest mobile commerce platforms in India, offering its customers a digital wallet to store money and make quick payments. Launched in 2010, PayTM works on a semi-closed model and has a mobile market, where a customer can load money and make payments to merchants who have operational tie-ups with the company. It was originally the No.1 digital wallet in India prior to UPI being introduced. Apart from making e-commerce transactions, PayTM wallet can also be used to make bill payments, transfer money and avail services from merchants from travel, entertainment and retail industry. They also have UPI enabled payments now.
Number of installs: 100 Million (or 10 crores) on Android Play Store.
MobiKwik is an independent mobile payment network that supposedly connects 25 million users with 50,000 retailers and more. This mobile wallet lets its users add money using debit, credit card, net banking and even doorstep cash collection service, which can in turn be used to recharge, pay utility bills and shop at marketplaces. Owing to the growing need for convenience, MobiKwik has also recently tied up with large and small time grocery, restaurants and other offline merchants.
Another unique feature they have is their expense tracker which allows to set budget for your expenses across all payment instruments and it uses your SMS data to analyse and control spends.
Number of installs: 10,000,000+ (10 Million or 1 crore) on Android Play Store
This mobile wallet application was launched by State Bank of India to let users transfer money to other users and bank accounts, pay bills, recharge, book for movies, hotels, shopping as well as travel. This semi-closed prepaid wallet offers its services in 13 languages and is available for non-SBI customers as well. This app also allows its customers to set reminders for dues, money transfers and view the mini-statement for the transactions carried out.
Number of installs: 10,000,000+ (10 Million or 1 crore) on Android Play Store
Pockets by ICICI is a digital bank that offers a mobile wallet for its customers. It provides the convenience of using any bank account in India to fund your mobile wallet and pay for transactions.
With Pockets, one can transfer money, recharge, book tickets, send gifts and split expenses with friends. This wallet uses a virtual VISA card that enables its users to transact on any website or mobile application in India and provides exclusive deals or packages from associated brands.
Number of installs: 5,000,000+ (5 Million or 0.5 crore) on Android Play Store
PayZapp is a complete payment solution giving you the power to pay in just One Click. PayZapp lets you recharge your mobile, DTH and data card, pay utility bills, compare and book flight tickets, bus and hotels, shop, buy movie tickets, music and groceries, avail great offers at SmartBuy, and send money to anyone in your phone book.
Number of installs: 10,000,000+ (10 Million or 1 crore) on Android Play Store
Amazon Pay is an online payments processing service that is owned by Amazon. Launched in 2007 globally and in India in 2017, Amazon Pay uses the consumer base of Amazon and focuses on giving users the option to pay with their Amazon accounts on external merchant websites, including apps like BigBazaar etc. You also get to Shop on Amazon using Amazon Pay. Amazon Pay has also tied up with fintech companies such as ZestMoney to enable no-cost EMI payment options on its platform. This makes it easy for consumers to purchase products on Amazon and pay for it through affordable monthly instalments.
Number of installs: Undisclosed
Data on digital payments in India
And here are some interesting findings on digital payment adoption from the recent ACI Survey:
While these numbers indicate the growing need for secure, faster and efficient payment methods for online marketplace, efforts to make payments to individual or brick & mortar stores is also increasing. Start-ups and huge corporates are constantly on the lookout for customer-friendly technology, thereby giving more power to the customer.
Thus, the day you will walk around without a physical wallet and pay your local dhobi and kirana store uncle using a mobile wallet is not so far. Do you use any of these mobile wallets? Have we missed out on something important? Write to us in the ‘Comments’ section below.
If there is one thing Covid 19 has taught us, is that brands now have a stong and viable channel to connect directly with consumers – and that channel is digital. With thousands of direct to consumer brands springing up, setting up your online store has never been more easy.
The first step when starting out is the ecommerce platform and the number of such platforms and content management systems available has grown over the years. While they are plug and play, many of these offer custom software and platform solutions. In such a scenario, figuring out which platform to use when you’re looking to build your online store can be a fairly confusing task – especially if you aren’t from a technical/ecommerce background. This post intends to make your research work easier by helping you choose the platform best suited for all your needs.
If you want to skip reading the blog and want our best recommendation, then head to Shopify. With over 16 lakh businesses leveraging Shopify globally its an ideal choice for most.
Managed e-commerce platforms vs. Content Management Systems (CMS)
There are two options available for building an e-commerce website – one can either use managed (hosted) e-commerce platforms like Shopify Zepo and Ship Rocket or open-source Content Management Systems (CMS) like WooCommerce or Magento.
As the name indicates, a hosted ecommerce platform is hosted on a server that you will not have access to, while CMS-based websites are self-hosted on server space (such as Bluehost or BigRock) you will have to purchase. Which option to choose will depend a lot on your specific needs as well as your level of technical involvement. Below is a list of benefits of both which could help you make a choice between the two based on your business’ current requirements:
Benefits of using Hosted ecommerce platforms
Lower development and maintenance – There is no coding expertise required, thereby eliminating the need for a development team. Also, the hosting is shared, which lowers the server costs.
Better technical support – Most online store creators have a strong tech-support team to assist users with any issues that may arise.
Less complex to work with – The back-end for most of these platforms is user-friendly and is built for ease of use keeping in mind users with limited technical knowledge.
Benefits of using a CMS
Better functionality – Multitude of plugins, add-ons and themes available for content management systems allow the addition of advanced functionalities that would not be possible in the case of self-hosted platforms.
Better customizability – Content management systems allow the freedom of adding/modifying features as well as building a customized design unique to one’s brand. They also allow for constant improvements and enhancements to the user experience on the site, which plays a major role in today’s highly competitive ecommerce space.
Can support large stores and sophisticated websites – Content Management Systems, being self-hosted do not have a limit to the number of products or categories allowed, so they can handle much larger stores as well as sophisticated websites.
The server can also be an important aspect of how your ecommerce site is built and we usually use the Linux based servers being provided by Bluehost or Amazon Web Services. We usually refrain from using Windows based servers.
You could use this flowchart below (Click on the flowchart to enlarge) to help you arrive at a decision on whether you should go ahead with a hosted ecommerce platform or with a CMS, based on your requirements:
Once you’ve made your choice on going ahead with either of the two platforms, here is a list of the 5 best options you could explore in each niche:
5 Best hosted ecommerce platforms
If you’ve decided that an online store creator would better suit your business, then below are the 5 best platforms available for you to choose from. While Shopify would be our top pick, two of these – Zepo and StoreHippo have been chosen with the Indian market in mind, as being mostly domestic players, they might have a better understanding and feel of the local market.
Mumbai-based Zepo supports more than 1500 ecommerce stores at the moment and its been almost 9 years since it first launched (in 2011). Zepo offers a payment gateway, integrated logistics and courier services as well as other ecommerce services.
Local brand – local support as well as a better understanding and feel of local market
An easy interface, especially for newbies
Hosted on Rackspace servers – so you can expect a better speed as compared to most platforms.
Fedex, Delhivery, DotZot, Aramex, BlueDart and DHL Support
Limited Images per product on the lower priced plans
Top 100000 websites using Hosted Solution technologies – Builtwith.com
5 Best Content Management Systems
If you’ve decided that a CMS is what will suit your needs best, then below are the 5 best ecommerce CMS available in the market at the moment. The most important factors which will come into consideration when zeroing in on the CMS would be the availability of extensions, availability of support, functionality, customizability and the cost of development and maintenance. All of them are open source and have free community versions and paid enterprise versions.
WooCommerce is a WordPress platform used for building ecommerce websites and now almost 29% of the top 1 million ecommerce websites are hosted on it (and 59% of ecommerce websites in India), making it the most popular platform. A large number of WordPress themes have the WooCommerce functionality built-in. The plugin provides almost all the features that are available in the other open-sources CMS’ listed here. WooCommerce might work out more user-friendly and cost-effective for smaller businesses as well as for those familiar with WordPress. While it has a larger user base, entrepreneurs looking for a plug and play solution will find Shopify to be more suitable.
Easy setup – WordPress requires very little time to get familiar
Runs on Wordpess – so does not have powerful servers requirements
Good number of lower-priced add-ons and themes available
Huge WordPress support community
Easy Integration with emailing platforms such as Mailchimp so that you can stay in touch with your customers
One of the fastest growing platforms so support from developers and plugin creators is going to be good in the long run.
Might not work for mid and large size businesses or for businesses looking to scale up soon
With nearly 9% of the world’s top 1 million ecommerce sites (in 2015 21% of the websites) are built on the Magento platform*, it used to be a very popular CMS. Its biggest advantages are the large number of plugins and extensions available which allow the addition of any new functionality, the ease of availability of experienced developers as well as a lower overall development and maintenance cost.
Robust platform with a high level of functionality and customizability
Large number of marketplace extensions available
Highly active community for assistance with tutorials and troubleshooting options
It is highly-scalable – no need would arise to upgrade to another platform while scaling up in future
Easy Integration with emailing platforms such as Mailchimp so that you can stay in touch with your customers
It requires sufficient server space to operate efficiently at high speeds. Smaller servers may cause speed and other related issues
Might be too complex for businesses that are too small
It has not been growing as a platform, and over time developers and plugin creators will reduce their focus on it
Opencart is another open source CMS for ecommerce. Though it has one of the easiest to use backends, its support systems are not as comprehensive as compared to the other platforms listed. 16% of all ecommerce websites in India use OpenCart.
Easy to use back-end
Feature rich with large number of plug-ins
CSS can be edited from within the admin
Some users report difficulty in installation of some themes
osCommerce is one of the earliest open-source platforms available, it has a huge support base and a very active forum, though some users find that updates to the platform have not kept up with the times.
Easy installation and an easy-to-use interface
Active forum with a large support base
Some users find that the software updates and designs have not kept up with times and remain slightly outdated
Top 1 Million ecommerce websites using Open Source technologies – Source – Builtwith.com
Drupal used to be a popular open source website content management system after WordPress and Drupal commerce is the plugin for ecommerce sites built on this platform. Its seamless integration with Drupal makes creating a blog or forum much more convenient than most other ecommerce content management systems.
Seamless integration with the Drupal CMS framework gives it an edge over other platforms when it comes to blog integration and content marketing
Allows for easy implementation of SEO strategy
The support community/forum is not as large or active as WooCommerce.
Magento vs Woocommerce vs Drupal Commerce vs Opencart vs osCommerce
Every platform and CMS has its plus and minus points and choosing the right one depends on your business model and requirements. If you are going in for a hosted platform, Shopify might be the best option, while if you are looking for a Content Management System, then WooCommerce would most definitely work best. This, however, is based on our experience and we would love to hear what your experience says.
As the last word, switching platforms or content management systems after a store is up and running is not really a straightforward process and can truly be a nightmare. So, make sure you take a prudent and informed decision with a good amount of foresight. If you’re a retailer looking to get onto the e-commerce bandwagon, please feel free to contact us and we would be glad to assist you.
*Statistics from builtwith.com
** All price data is from the respective websites as on 17th December, 2020
As marketers, all of us often feel like we are spending a bulk of our time on tasks that are important, but take up too much of our time. This time could be better used for developing a overall marketing strategy for your brand or on furthering your knowledge within your chosen industry. Is there a solution to help you do this? Luckily, the answer is yes! Marketing automation is a gamechanger in the industry because it can free up your time from repetitive, monotonous tasks.
Wondering what is marketing automation? Well, in a nutshell, marketing automation is the process by which you automate certain marketing tasks, thus reducing the total time spent on these tasks. Since marketing automation uses machine learning and AI, it also offers more accurate results, free from human error. If you haven’t started using marketing automation in your
Research has shown that the average attention span of a consumer is barely 8 seconds. To put it in context, one a second less than that of a goldfish.
According to Facebook, “Consumers take just quarter of a second to process an ad on mobile.”
Commensurate with this revelation, marketing professionals throughout the world are creating shorter, more attention grabbing content.
Recently, Malabar Gold and Social Beat came up with a campaign for International Men’s day to promote Malabar Gold’s ‘Men in Platinum collection’. Two thumbstopper videos were released which aimed to break the stereotype of the ‘macho culture’ and how all men should be appreciated for who they are. The video reached around 13 lakh people across Facebook, Instagram and Youtube. Malabar Gold’s Facebook page saw an increase in user engagement by 450%! This proves that thumbstopper videos, when done right, can change the way brands can connect with their target audience.
Mobile Marketing Association (MMA) and Facebook came out with what they described as the “first-of-its-kind initiative to redefine short-form mobile video creativity in the country”, called the thumbstopper.
What is a Thumbstopper? And how to make an effective Thumbstopper?
The thumbstopper is essentially a 10 second long, vertical, short-form video creative built around a strong emotional core to narrate a brand’s story.
A successful thumbstopper video should meet the following 6 critical criteria:
1. Video Duration
“52% of the total brand lift driven by video comes from impressions that were short-view, or under views under two seconds.” – “Video Viewability and Sales Lift Research” by Facebook and Oracle, Sept 2017.
As a thumb-rule thumbstoppers should not be longer than 10 seconds.It may be challenging to complete your story in such a short time. You can try and showcase a moment, a reaction or a visual representation of the product’s benefit. For more complex stories, you can use more quick, multiple “chapters” that have a greater impact.
2. Brand Placement
“Thumbstopper videos had a 2x lift in ad recall if branding occurs within the first three seconds” – Stand Out in Feed: Optimizing Video Creative on Mobile” by Facebook IQ, Dec 2017 . It’s best to showcase your brand in the first 3 seconds of your thumbstopper. You can do this by showing a logo, well known spokespeople, striking colors, products or visuals. Also make sure that you communicate your brand promise in a simple & attention grabbing way to obtain the best results. You can do this by using cutaways to showcase multiple product colors or variants.
Front-load your concept or script – put your brand promise and key messages up front, in the most direct way possible.
3. Striking Visuals
MMA’s research shows that when an ad first appears on the screen (one tenth of a second), it is mostly seen as a blur but even this instant blur is enough to evoke an emotional response.
Facebook has created a system wherein you don’t have to turn up the volume to enjoy videos. This has got many brands and content creators thinking on how to embrace silence and find ways to grab viewers’ attention without sound: The thumstopper is no exception
Use knots and screenplays that do not involve dialogue and which are instead highly visually appealing.
Make good typography your best buddy. Text and graphics make your message easier to understand in a muted environment.
Make sure you always caption your thumbstopper video in case it contains dialogues.
Make sure that the background score is soothing, feel-good and charms the viewer, just in case they decide to turn up the volume.
5. Grand Opening
MMA’s cognition study shows that people responded strongly to human faces, body parts or even icons that are shaped like bodies.
To get the maximum output, include a human element that is high on emotion. The hero should be at the center of the story. With all of us swiping quickly through our newsfeeds, your brand must make a real impact in just under 10 seconds. Hence, bring your most exciting frame upfront.
Capture attention with branding or text, quickly. An interesting way to open would be to use the hero element of your brand right in the beginning. You can also use vernacular videos as thumbstoppers with a grand opening as part of your video marketing strategy!
Try using text captions to emphasize core messages at the outset. You can also add an interesting copy at the end of the thumbstopper so that the message is etched in your viewers’ memories.
6. Surprise element:
Top-performing mobile ads always have a surprise element. Introducing surprise design elements may seem counter-intuitive, but it can transform the ad completely!
Use the different creation tools that are already available on platforms such as Facebook and Instagram. Can the thumbstopper be a Boomerang or Hyperlapse? Have you used an IG sticker or Poll in your ad? The possibilities are endless!
You can write a creative scene. Is it possible to use time as a creative device? Will a fresh copy approach work?
There are several ways through which you can innovatively approach Thumstopper videos. In the end it’s all about creating a huge, positive impact for your brand. The idea is to create memorable moments and create a lasting impression on your customer’s mind.
Through the Malabar Gold Campaign, Social Beat successfully managed to do this. Not only did the thumbstopper campaign create a visual impact, but also a social impact which aimed to change the way people currently perceive certain practices in society. Social Beat, one of India’s leading digital marketing agencies is helping several brands across the country leverage their video marketing efforts through innovative, path-breaking and high impact methods such as creating unique thumbstoppers.
If you want your brand to reach out to millions of people, try the thumbstopper approach. You will not be disappointed!