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Manager/Lead – Marketplaces

Position Summary:

We are looking for a data-driven professional to develop, execute, optimize and plan media campaigns across e-commerce marketplaces in India (Amazon, Flipkart, Nykaa, BigBasket, Myntra, etc). We are looking for smart, passionate, and experienced professionals who want to be part of an innovative team in a rapidly evolving industry.

Key Responsibility Areas:

  • Creating and presenting strategic digital media plans for D2C and ecommerce brands based on sound analytics, supported by data.
  • Developing innovative solutions to continuously position as a cutting edge source for digital media strategy.
  • Create digital media strategy and campaign plans (propose, iterate as needed, and secure approval from clients)
  • Fair understanding of optimization techniques across marketplaces to drive the right ROAS (Return on Ad Spend).
  • Mentoring the junior team members.
  • Manage and engage with client counterparts and internal account teams for key account assignments.
  • An understanding of conversion rate optimization and A+ content optimization would be a plus.
  • Participate in new business pitches, etc.
  • Ensure plans are executed flawlessly.
  • Maintain status reports to ensure efficient workflow to meet deadlines and write reports of key meetings.
  • Lead and manage the budget and client billing process.

Skills:

  • 4-6+ years of experience working in working with various marketplaces (Amazon, Flipkart, Bigbasket, Nykaa, Myntra etc).
  • Demonstrates understanding of media basics and concepts.
  • Working knowledge of Syndicated tools (Helium10, Shopify etc)
  • Understanding of optimization platforms & trafficking platforms.
  • Team player.
  • Thinks Strategically.

D2Scale by Social Beat:

  • Social Beat is one India’s leading digital agencies and we manage over 3% of the digital spends in India. Social Beat is a Facebook Business Partner & a Premier Google Partner.
  • D2Scale by Social Beat is an E-commerce Centre of Excellence, enabling D2C brands to rise to the impossible. D2Scale is the go to partner for e-commerce brands to help build a loved D2C brand with a focus on sales, customer experience & brand building.
  • We are a bunch of happy crazy people who are driven by a desire to succeed and have fun along the way.

Growth Manager/ Senior Manager – ecommerce

Job Overview:

Candidate with sound knowledge and expertise in digital marketing with a minimum of 4+ years of experience handling eCommerce social media campaigns (paid & organic) and having a strong analytical and data-driven mindset.

Roles & Responsibilities:

  • In-depth understanding & hands-on experience in running ads across social networks.
  • Strong experience in creative & brand strategy to complement performance campaigns.
  • Own the growth responsibilities on the brands assigned.
  • Convert strategies into action by liaising with cross-functional leadership and drive the changes required.
  • Own client relations and keep a track of the market share and competitive strategies.
  • Build and manage a highly motivated team.

Requirement:

  • 4+ years of eCommerce growth/marketing experience.
  • Possess strong leadership skills, including managing, coaching, and mentoring a team.
  • Strong hands-on experience in daily eComm execution and process optimization.

D2Scale by Social Beat:

  • Social Beat is one India’s leading digital agencies and we manage over 3% of the digital spends in India. Social Beat is a Facebook Business Partner & a Premier Google Partner.
  • D2Scale by Social Beat is an E-commerce Centre of Excellence, enabling D2C brands to rise to the impossible. D2Scale is the go to partner for e-commerce brands to help build a loved D2C brand with a focus on sales, customer experience & brand building.
  • We are a bunch of happy crazy people who are driven by a desire to succeed and have fun along the way.

Manager/Sr.Manager – Digital & Business Strategy

Experience of 3-7 years (Manager) or 7-12 years (Sr. Manager) in

  • Management consulting or corporate/business strategy 
  • Implementing strategic and large-scale initiatives/projects in a change-oriented,
    fast-paced environment 
  • Knowledge of advertising solutions and the media landscape, online and offline would
    be a plus

Qualities:

  • Ability to be data-driven and highly analytical, with demonstrated experience in translating data and trends into recommendations, strategies, and actionable insights
  • Ability to think strategically about complex issues and develop recommendations and action plans.
  • Ability to lead and manage multiple projects.
  • Ability to identify and prioritize strategic and/or tactical business opportunities.
  • Acquire knowledge of the client landscape, products, and key business issues in order to tailor recommendations accordingly.
  • Excellent executive presence, with an ability to interpret large data, present it in a meaningful and simple manner, and drive data-based decision making
  • Ability to thrive in fast-paced environments and successfully navigate executive stakeholders with varying interests

 

Responsibilities:

  • Drive strategy for top brands across various industry verticals. These are typically brands with marketing budgets varying from INR 5 to 25 crores per annum per brand
  • Develop credibility with CXOs and serve as a trusted consultant to drive marketing and digital strategy by understanding business drivers and identifying opportunities for growth
  • Build relationships with the clients and drive business outcomes with the rest of the team
  • It will be an individual contributor role

About Social Beat

Founded in 2012, Social Beat is a digital growth partner for hyperscaling startups and top brands in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR, and Chennai, they are India’s fastest-growing independent digital marketing solutions company. They manage 4% of digital media investment in India and are Premier Partners with Google, Facebook, Linkedin, and Amazon. They work as extended growth teams at startups including Khatabook, mFine, Rupeek, boAt, ZestMoney, Matrimony, Chumbak, Paytm & Pinelabs, and with top brands including ITC, Jaquar, Tata Cliq, Hotstar, Himalaya, Sundaram Mutual, and Isuzu on driving innovation through a combination of creativity and performance.

Senior Manager – Digital Marketing

General:

  • Expertise in driving performance marketing campaigns across various Digital Channels 
  • Experience in building communication strategies and creative approach as well as visibility for branding campaigns 
  • Understanding of aspects of Digital Marketing such as SEO, SEM etc.

 

Experience: Must have minimum 5 years experience in:

  • Planning and implementing performance marketing campaigns to drive business goals 
  • Creating extensive analytical reports to gain insights and help optimize performance marketing campaigns 
  • In-depth understanding of Social Media Platforms
  • Implement SOPs, track budgets, follow processes, evaluate TATs and set expectations streamlining the communication functions between stakeholders and employees
  • Responsible for creating a team culture that is built on quality, trust and superior specialist skill sets, that breeds success, fosters effective teamwork and relationships at the workplace
  • Hands on experience on Facebook/ Google/ Native/ Affiliate Advertising
  • A/B Testing for various creative and communication experiments to drive better performance on campaigns 
  • Brand building strategy to drive visibility for India’s top brands 
  • Client Servicing to be exemplary in order to drive client success 
  • Identify opportunities within the teams to take up more business/ projects and work with BD to plug the gaps

 

Platforms:

  • Facebook Ads Manager
  • Google (Search, Display, Discovery etc)
  • Social Media Channels such as – Facebook, Instagram, Twitter etc
  • Google Analytics
  • Google Trends
  • Social Media Listening Tools
  • Social Media Analyzing tools

 

Qualities:

  • Analytical with a strong understanding of digital marketing
  • Updated on the latest trends on the above mentioned platforms
  • Supporting and mentoring team members (team size of 3-5 initially)

 

Responsibilities:

  • Drive digital marketing strategy for some of the leadings brands in the country
  • Build relationships with the clients and drive marketing objectives
  • Lead and mentor the team to drive exponential growth for clients
  • Training the team on various aspects of digital marketing
  • Lead on pitches and conversations to drive new business acquisition
  • Training Media Team members on various aspects of paid media

Digital Marketing Manager

General Knowledge:

  • Strong experience of 4 to 5 years in driving performance and branding campaigns
    across Digital Channels
  • Basic understanding of various aspects of Digital Marketing such as SEO, SEM etc

Must have experience in:

  • Planning, implementing and reporting the performance of campaigns across various
    channels to drive business outcomes
  • Deep understanding of Social Media Platforms
  • Building and Leading a team
  • Hands on experience on Facebook Advertising

Platforms:

  • Facebook Ads Manager
  • Google (Search, Display, Discovery etc)
  • Social Media Channels such as – Facebook, Instagram, Twitter etc
  • Google Analytics
  • Google Trends
  • Social Media Listening Tools
  • Social Media Analyzing tools

Qualities:

  • Analytical with a strong understanding of digital marketing
  • Updated on the latest trends on the above mentioned platforms
  • Supporting and mentoring team members (team size of 3-5 initially)

Responsibilities:

  • Drive digital marketing strategy for some of the leadings brands in the country
  • Build relationships with the clients and drive marketing objectives
  • Lead and mentor the team to drive exponential growth for clients
  • Training the team on various aspects of digital marketing
  • Lead on pitches and conversations to drive new business acquisition
  • Training Media Team members on various aspects of paid media

Senior Social Media Specialist

General:

  • Strong experience in driving performance and branding campaigns across Digital Channels
  • Basic understanding of various aspects of Digital Marketing such as SEO, SEM etc

Experience: 3-5 years of experience in

  • Planning, implementing and reporting the performance of campaigns across various channels to drive business outcomes
  • Deep understanding of Social Media Platforms
  • Building and Leading a team
  • Hands on experience on Facebook Advertising

Platforms:

  • Facebook Ads Manager
  • Google (Search, Display, Discovery etc)
  • Social Media Channels such as – Facebook, Instagram, Twitter etc
  • Google Analytics
  • Google Trends
  • Social Media Listening Tools
  • Social Media Analyzing tools
  • Bing Editor

Qualities:

  • Analytical with a strong understanding of digital marketing
  • Updated on the latest trends on the above mentioned platforms
  • Supporting and mentoring team members (team size of 3-5 initially)

Responsibilities:

  • Drive digital marketing strategy for some of the leadings brands in the country
  • Build relationships with the clients and drive marketing objectives
  • Lead and mentor the team to drive exponential growth for clients
  • Training the team on various aspects of digital marketing
  • Lead on pitches and conversations to drive new business acquisition
  • Training Media Team members on various aspects of paid media

Social Media Specialist

General Knowledge:

  • Understanding of Digital Marketing
  • Understanding of advertising on social media platforms

Experience: 1-2 years of experience in:

  • Planning, implementing and reporting the performance of social media campaigns
  • Client relationship management
  • Coordinating with the Creative, Design and Video team to get the creatives, videos and content for the campaigns

Platforms:

  • Social Media platforms like Facebook, LinkedIn, Twitter, Instagram, Pinterest and likes

Qualities:

  • Enjoys working with clients directly and is looking to build meaningful relationships
  • Attention to small details
  • Updated on the latest trends on the above mentioned platforms

Responsibilities:

  • Ideate and develop social media strategy for multiple clients
  • Performance marketing and media planning
  • Closely coordinate with creative, design and video team to get the creatives and content
  • Provide data analysis and metric reporting for clients

Qualifications:

  • Fluency in Microsoft Office suite (Excel, Word, PowerPoint, etc.)
  • Strong in Analytics
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